Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Great Sales Insight"

What do you like best about Adobe Marketo Engage? Marketo Sales Insight provides invaluable feedback to our reps and how their leads/contacts are interacting with our online presence and email campaigns. They gain visibility into how they are interacting with our website and emails in real-time. What do you dislike about Adobe Marketo Engage? Inability to integrate with Salesforce customer objects, comes at an extra fee. Recommendations to others considering Adobe Marketo Engage: Closest ...

"So Easy a Marketer Can Do Most Of It"

What do you like best about Adobe Marketo Engage? Marketo's greatest feature is its organization. Being able to create assets that are all related to one another in one place make for easy creation of the next program and the 1000 after that. Marketo also makes reporting on first touch, last touch and multi-touch acquistion very easy. This allows for determining ROI on your marketing activities and all the related costs in a simple way. What do you dislike about Adobe Marketo ...

"Marketo Sets the Foundation for Marketing Excellance"

What do you like best about Adobe Marketo Engage? Marketo enables marketers to develop repeatable marketing programs that are measurable. It makes the impossible possible from a marketing perspective. Marketo sits is a marketer's master control system for launching webinars, emails, trade shows and more. Need to send a string of 10 emails over 5 weeks to new leads? No problem. Need to provide intelligence to the Sales team on web activity or emails clicked? No problem. - Lead lifecycle ...

"One of the best Marketing Automation Products currently available"

What do you like best about Adobe Marketo Engage? Ease of use and the product's flexibility, allowing marketers to manage campaign execution What do you dislike about Adobe Marketo Engage? Would like more flexibility in terms of Salesforce integration and reporting What problems is Adobe Marketo Engage solving and how is that benefiting you? Demand generation campaigns, Lead nurturing, Lead scoring

"Overall user friendly, but very powerful for a small marketing teams"

What do you like best about Adobe Marketo Engage? It's a very comprehensive Marketing Automation Solution that integrates well with Salesforce.com. I enjoy the ability to clone programs, emails, and landing pages which saves a ton of time. Marketo has some great features that make it easy for very small marketing teams to save time and be more successful in running programs and campaigns. The ability to get lead information for web and marketing activity is creepy, but powerful for a ...

"Easy, flexible, great support"

What do you like best about Adobe Marketo Engage? As a relatively new user, the support available to users is my favorite. Not only is there documentation I can review on how to use specific functionality, I can always refer to a large community full of users willing to lend their expertise on specific scenarios. Marketo also holds User Group meetings where you can meet other Marketo users to exchange best practices. These sessions also allow me to see the possibilities with Marketo. I also ...

"The Marketo platform allows for a one stop Marketing shop!"

What do you like best about Adobe Marketo Engage? Having worked as the administrator of the Marketo platform at a start up with a very small marketing team, I found that Marketo not only had a product road map that coincided with our company's growth goals, but also allowed me the ability to manage multiple aspects of our marketing and demand gen efforts with a one stop shop. What do you dislike about Adobe Marketo Engage? As with any marketing automation platform, software such as this is ...

"What would we do without it?"

What do you like best about Adobe Marketo Engage? With Marketo, we're finally able to segment and market to our customers effectively. No more spamming big lists! It was easy for our team to learn how to use Marketo, and now I'm not sure how we'd survive without it. I also like how Marketo integrates with many other products that we use. What do you dislike about Adobe Marketo Engage? The email reporting features could be improved a bit, but otherwise I'm a happy customer. I like that ...

"More than marketing automation!"

What do you like best about Adobe Marketo Engage? The thing I like best about being a Marketo user is the endless support I get from the staff at Marketo and the Marketo community. I have spent countless hours in the Marketo community soaking up the knowledge that other users are happy to share and in turn I have shared with others. Product-wise I love the rich nurturing available and am thrilled to dive into the new engagement module. We have recently added the social tools to our ...

"Marketo is the best out there for firms of all sizes."

What do you like best about Adobe Marketo Engage? Marketo's friendliness, ease of use, and great staff are the key assets. They are close collaborators with customers, adding new features to the roadmap as they are demanded. If you need *automation* this is your tool for a medium sized database. Marketo's team genuinely wants you to succeed with their tool and will help you find community members to help or pitch in. Marketo has all the key features you would expect: -scoring -CRM ...