Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Lots of capabilities"

What do you like best about Adobe Marketo Engage? Great ability to integrate with a number of other tools. Simple UX for end users to pick up, expanded capacity for power users to refine to their exact business needs What do you dislike about Adobe Marketo Engage? The Marketo platform is designed to be very flexible to accommodate for a any number of business needs, however this can lead to difficulty setting up and maintaining with changes in a marketing team. Recommendations to others ...

"Built by marketers for marketers"

What do you like best about Adobe Marketo Engage? Marketo is more than just a software solution. Marketo has trained and educated me on a better way to do my marketing. With the skills I have learned from the Marketo community I have accelerated my career and expanded my professional network. I have been using Marketo for 5+ years at multiple companies. Marketo continually releases new improvements and functionality that make it the core of my marketing stack. It integrates easily with my ...

"Enterprise worthy & SMB superb!"

What do you like best about Adobe Marketo Engage? The platform is scale-able and can grow with any size business. It has the robustness needed to scale over time or to be the formation of an award winning Marketing team! With the proper partner or consultancy you What do you dislike about Adobe Marketo Engage? Setup and content is critical. Be sure you have this in good order before engaging or you may find lesser value than desired. Keeping your 'house in order' is not always easy, but is ...

"Marketo Review of Experience"

What do you like best about Adobe Marketo Engage? The simple layout and design and the automation functions. What do you dislike about Adobe Marketo Engage? Sometimes it is difficult to find best practices. Recommendations to others considering Adobe Marketo Engage: I would recommend this product, but you need to have someone with experience as the primary admin. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing Automation is achievable with Marketo. ...

"Intelligent Marketing Automation Software"

What do you like best about Adobe Marketo Engage? It is great for "setting and forgetting" - developing and setting up nurture e-mail programs and then executing them so that you don't have to worry about going back in and editing anything. What do you dislike about Adobe Marketo Engage? The system can lag, and sometimes goes down. Recommendations to others considering Adobe Marketo Engage: Make sure that it integrates with the other platforms your company utilizes. What problems is Adobe ...

"A Marketing Automation tool with the capability of becomming anything you need it to become"

What do you like best about Adobe Marketo Engage? Based on the logic of IF and THEN Marketo allows you to build out an instance exactly the way you want it to be. Whether you use it as an email marketing tool, do lead scoring or take the leap to account based marketing, Marketo's tool allows you to customize it to your requirements. In my experience I have found that I can solve almost every digital marketing related problem with Marketo. It has rapidly become the central hub for any ...

"I have enjoyed learning how to use Marketo to further my marketing skills and my company's efforts."

What do you like best about Adobe Marketo Engage? Marketo is, for the most part, very intuitive to use. I also like how I can quickly find answers to simple questions easily on the Community. In general, the ability to automate and send emails in an intelligent manner, with analytics to review is great. But beyond that, the ability to nurture and qualify leads and move them through stages and into Salesforce is key for our company. Using the advanced functionalities of Marketo is taking our ...

"So much more than an email blast tool!"

What do you like best about Adobe Marketo Engage? Marketo is so much more than just an email blast tool. We use Marketo to track everything we do in Marketing, as leads come in anonymously to becoming customers. Marketo also helps our sales team by offering best bets and interesting moments. The lead scoring and alerts really have helped our SDR team to convert more leads to contacts. What do you dislike about Adobe Marketo Engage? Marketo is not for someone just looking to send mass emails ...

"Easy to become a Marketo Master!"

What do you like best about Adobe Marketo Engage? I love the ease of use and intuitive setup. Ideas for product improvements are heard loud and clear and often incorporated into the software. The community is an awesome resource for answering questions and getting inspiration. The organization delivers top notch software and is a model for my business. What do you dislike about Adobe Marketo Engage? There are some small things here and there but in general I there isn't much I dislike about ...

"Marketo Marketing Automation Platform -- All Around Win"

What do you like best about Adobe Marketo Engage? Marketo is a robust platform where you can accomplish anything from simple email sends, to complex nurture/engagement streams in order to present your customers and prospects with the right messaging at the right time in their lifecycle. The company itself is very responsive, and will go out of their way to make sure that you are satisfied (if you are persistent). They also have a great feedback system where user's ideas and recommendations ...