Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Marketo Customer for Five Years"

What do you like best about Adobe Marketo Engage? I love the ability to manage ongoing data operations. Our Marketo instance has been rolled out globally, and we have 100+ users in the system daily. The ability to automate routine processes and to batch update thousands of records at a time is fantastic. There are certainly capabilities Marketo gives users that would be a bit more difficult to run within Salesforce. Also, Marketo has a fantastic community! The Marketo team focuses on ...

"Inbound Marketing Manager"

What do you like best about Adobe Marketo Engage? All the features that you need, and then some. Thought leaders in the Marketing Automation space. What do you dislike about Adobe Marketo Engage? Takes a while to learn but once you do it, Marketo can drive real business results. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing Automation Revenue Generation

"Great platform for innovative marketers"

What do you like best about Adobe Marketo Engage? The UI and UX are my favorite things about Marketo. I love being able to drag and drop plus the overall interface design is super user friendly, allowing users to execute campaigns much fast and more effectively. I also love the email builder - makes building emails very easy. What do you dislike about Adobe Marketo Engage? The reporting capabilities as demonstrated pre-sale were mind blowing, but unfortunately the reports are impossible if ...

"Enjoy managing Marketo operations in my organization for almost 3 years now"

What do you like best about Adobe Marketo Engage? Marketo is much more than a great marketing automation tool. It allows our marketing department to show it's impact on the bottom line. We can easily measure ROI for every campaign we run and plan our budget accordingly. What do you dislike about Adobe Marketo Engage? We had an incident with one of their support engineer that damaged a piece of our database, however as soon as it was discovered they quickly restored all data. Recommendations ...

"Marketing made easy"

What do you like best about Adobe Marketo Engage? Simple UI - The Marketo UI can be easily navigated. Finding where things are is easy and self-explanatory. Good analytics, business intelligence, Periodical reports - Marketo has the ability to generate personalised reports for each user in order to track and analyse our own activities in the database. Behavioural tracking (activity log) - Marketo's tracking of website visitor's behaviour is impressive. It provides a comprehensive overview ...

"Advanced Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? The advanced capabilities of Marketo make it a powerful marketing automation platform for marketers who want to do everything. From automated emails to advanced scoring rules, Marketo provides the tools for marketers to run success marketing campaigns. Building out programs is easy and cloning saves a ton of time. Their WYSIWYG editors have also improved significantly, making it easy to create emails, landing pages and forms. What do you ...

"Not a good fit for Microsoft Dynamics CRM or a large global company with many moving parts "

What do you like best about Adobe Marketo Engage? The ability to separate one instance into multiple partitions for each country (although be ready for heavy reliance on a consultant to set-up complex assignment rules that are not intuitive). They also have very strong nurture program functionality. What do you dislike about Adobe Marketo Engage? The software is not as intuitive as some of the newer players like Hubspot and Pardot, so there is a lot of upfront training needed to understand ...

"Informational"

What do you like best about Adobe Marketo Engage? I am a recent college graduate and began my career in August. I work deep inside Marketo on a daily basis and find that my day is full of new information every day. What do you dislike about Adobe Marketo Engage? There is not much I do not like about Marketo. Occasionally it can be very buggy but this can be expected with a service thta is always trying to improve Recommendations to others considering Adobe Marketo Engage: I would highly ...

"Marketo Certified Admin with 9 years of Marketo Experience"

What do you like best about Adobe Marketo Engage? Love the UI and intuitiveness of Marketo platform. It is easy to understand and navigate, and if something is not clear, there is always help in Marketing nation community and help articles. What do you dislike about Adobe Marketo Engage? Some things are less obvious, than what I would like - for instance, I'd appreciate more best practices and tips built into the product, more program templates, etc. Recommendations to others considering ...

"Marketing platform with great potential if you have the knowledge and time"

What do you like best about Adobe Marketo Engage? Marketo provides a wide range of marketing features including landing pages and email. There are a lot of options but you need to have used them already, pay for onboarding/consulting by phone or expect to spend some significant time before you are fully implemented and using all of them. Once you're able to use them there is great potential to generate benefits from your marketing and save time doing so. What do you dislike about Adobe ...