Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Marketo, as easy or complicated as you need it to be."

What do you like best about Adobe Marketo Engage? It's simple, yet complex. When it comes to "what can I do" the sky really is the limit. You can do just about anything you want. Whether or not you should is a whole other story, but Marketo will not be the reason you cannot do it! What do you dislike about Adobe Marketo Engage? User interface is glitch, and laggy. The "tree" format is ridiculous. I would much rather a tile format with campaigns and better over all "clunking" of projects. ...

"Love Marketo!"

What do you like best about Adobe Marketo Engage? I like being able to have full control over every aspect of our digital marketing with Marketo. I am able to stay organized and report off of everything. What do you dislike about Adobe Marketo Engage? Marketo customer help is not great but I am usually able to get my questions answered on the community page. Recommendations to others considering Adobe Marketo Engage: Use a consultant! What problems is Adobe Marketo Engage solving and how is ...

"A huge help in the beginning, but a beast of a system for a marketing department of one."

What do you like best about Adobe Marketo Engage? Setting up emails, landing pages, and forms is very easy. I would recommend this system to a company with a Marketing team who can handle all of the nuances of Marketo. I would not recommend this system to a smaller team of 1-2. What do you dislike about Adobe Marketo Engage? You cannot use dynamic content in sales emails, which would be very nice for my sales reps to utilize. Update - my biggest pet peeve about Marketo is the fact that ...

"Amazed with all the possibilities"

What do you like best about Adobe Marketo Engage? I have started my professional life directly on Marketo and I have to say that for me the best two things about Marketo are its "user-friendliness" and its community. Everything is readily available even for non-technical people, and marketing users now have a way to create assets and workflows very easily. The community also is a great asset, because you can be sure that the questions you are asking yourself have already been answered by ...

"Great tool but "on demand" mode needs some extra improvement"

What do you like best about Adobe Marketo Engage? It is a user friendly tool which is easy to learn and allows to manage the events status (registered, attended, no-show), send email campaigns, create automatic landing pages with little effort What do you dislike about Adobe Marketo Engage? The "On Demand Mode" has some flaws as it bugs and stops when performing many actions at a time or when many users are online, so having to refresh constantly may happen. The assets text editor could be ...

"Powerful but complex..."

What do you like best about Adobe Marketo Engage? Clearly Marketo is a very powerful platform with lots of amazing marketing automation options, configurations, uses, integrations and a feature roadmap to infinity and beyond. Also there is a tremendous ecosystem of users, certified experts, consultants and training available (although the most effective/valuable stuff is via paid training and consulting). Be prepared to spend on people when implementing this software... It is advisable to ...

"Powerful platform to grow with (in good company)"

What do you like best about Adobe Marketo Engage? When deciding to switch to Marketo as our marketing automation platform, our primary concerns were 1. Finding a tool that we could grow the company with, 2. Ensuring we weren't getting in over our heads and 3. Joining a solid community filled with users and companies that were similar to ours. Marketo was the clear choice because we were able to find all three. The tool itself is extremely powerful, but has not been overwhelming. There's a ...

"Powerful but too heavy for a Medium business"

What do you like best about Adobe Marketo Engage? You can do pretty much everything with Marketo. It is easy to send a campaign and to manage leads. The marketing campaigns section allows the user to create his own campaigns but also his assets. We are creating beautiful landing pages with this tool, and we are using a lot the Design Studio section to create templates. What do you dislike about Adobe Marketo Engage? Marketo is heavy. Sometimes it takes a while to load. You also have to be ...

"Slow Getting Started-- Incredibly Powerful Tool"

What do you like best about Adobe Marketo Engage? The key thing this has brought to our organization is the ability to have a dialogue about the quantity, quality, and timeliness of leads in a quantitate manner. There are dozens of other benefits-- rules around how data makes it into the system, rules I've created to have a better quality lead make it in front of our sales organization but its the clear insight and analysis its allowed us which is where the tool really shines. What do you ...

"Marketo is a robust marketing tool"

What do you like best about Adobe Marketo Engage? Maketo offers several features for a business advance their online marketing through customize landing pages, email marketing and web content. The nurturing campaigns allow for more engagement process with your with true analytics to back it up. The SalesForce ingratiation makes it easy to track what campaigns of leads that progress through the opportunity stages. What do you dislike about Adobe Marketo Engage? Our SalesForce configuration ...