Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Marketo is THE marketing automation tool for most businesses and marketers"

What do you like best about Adobe Marketo Engage? After using other marketing automation tools like Pardot and Salesforce Marketing Cloud it's quick to realised that Marketo was built with the Marketer in mind. Unlike the others (particularly SMC), you don't need a degree in engineering to work out how to use Marketo. Building simple email campaigns to more complex event campaigns with SMS integration, nurturing campaigns with multiple streams, or even running automated data normalisation ...

"I use Marketo for email automaion at TheRedPin"

What do you like best about Adobe Marketo Engage? Marketo has a user-friendly interface that allows people who don't have in-depth coding knowledge to utilize the program easily. Marketo's robust analytics also allows for easy performance tracking. What do you dislike about Adobe Marketo Engage? Marketo can be slow at times, especially when acknowledging edits. It is also prone to crashing at times. Recommendations to others considering Adobe Marketo Engage: Marketo is ideal for marketers ...

"High-Quality Marketing Automation Software Program"

What do you like best about Adobe Marketo Engage? I like that Marketo has so many elements that a marketing team would need in order to effectively market their products. It is set up to handle everything from mailing lists, to scoring the hits you receive from your marketing efforts (eBlasts, Drip Campaigns, Landing Pages, etc.) so you can send highly-qualified leads to your sales team. What do you dislike about Adobe Marketo Engage? Marketo can be quite complicated to navigate. It's the ...

"In the Trenches. "

What do you like best about Adobe Marketo Engage? How robust and efficient the platform truly is. What do you dislike about Adobe Marketo Engage? Visual workflows would be a "nice to have" but otherwise there isn't anything I "dislike". What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation and reporting. I still have much to learn about the revenue explorer.

"Marketo has enabled Marketers to gain insights they have never been able to before"

What do you like best about Adobe Marketo Engage? Using Marketo enables marketers to gain insights at both a 30,000 foot and microscopic level, across all marketing efforts, all lead behaviors and levels of engagement, and all sales processes and lead interactions as they relate to marketing efforts. It empowers the marketing team to make smart decisions, confidently report on metrics that matter and become really intelligent marketers. What do you dislike about Adobe Marketo Engage? I wish ...

"Great Marketing Automation Platform to grow with your company"

What do you like best about Adobe Marketo Engage? Marketo can be as simple or as complex as you need it to be. Out of the box, it's very simple to get started with - I hear it's a lot easier to figure out than Eloqua. There are lots of great posts in the Community on best practices and tips to get started. Tokens are my best friend. I've been able to templatize almost all my assets and trained non-Marketo users to build out their own assets with them. If you spend the time to templatize ...

"Great tool for managing and tracking leads flow (+SFDC Intergration)"

What do you like best about Adobe Marketo Engage? SmartList are so easy to build! Easily able to identify and categorize your database Drag and Drop Interface - Re-naming Programs, Folders Easy Form integration with WordPress Flow logic UI - drag and drop steps in the order you want! Easy Sync to SFDC - push to Queue, Individual or Campaign Lead Scoring is very easy within Marketo. Report Subscriptions SFDC Integration (Sales Insight) is used OFTEN! We use multiple API - ON24, Citrix and ...

"Hard to imagine marketing without it"

What do you like best about Adobe Marketo Engage? I've been using Marketo since nearly the beginning when the platform launched. It's become an integral tool in nearly every program and initiative. It's so easy to use. Sure, there can be a lot of complexities in how a campaign is run, but those are decisions that Marketo allows you to make because it gives you complete flexibility and is easy to configure. What do you dislike about Adobe Marketo Engage? The webinar integration is good… ...

"Director of Operations"

What do you like best about Adobe Marketo Engage? Absolute automation at its finest! Simple and seamless to those that are somewhat savvy with SaaS and tech. What do you dislike about Adobe Marketo Engage? Support service could improve. Also, the email plugin for Outlook is terrible. They need to improve on this definitely. Recommendations to others considering Adobe Marketo Engage: Marketo can be intimidating at first, especially the up front cost, but it pays for itself easily within the ...

"My experience with Marketo "

What do you like best about Adobe Marketo Engage? Their friendly assistance and support. You can adapt easily and implement better your marketing. it can help other organizations to integrate their social media to call customers attention and promote better their product and services. Marketo will help you to successfully achieve those goals. What do you dislike about Adobe Marketo Engage? There is nothing I dislike about Marketo. I think Marketo is the solution to your marketing struggles ...