9.5
SpotScore

Marketo Reviews in November 2026: User Ratings, Pros & Cons
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Marketo Reviews & Ratings
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Spotsaas Editor’s POV
Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more
Marketo pros and cons
Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.
Strong CRM integrations support customer relationship management and lead nurturing.
Interface is approachable enough for team members to train without extensive IT support.
Analytics and reporting provide insights for optimizing marketing strategies.
Steep learning curve for beginners, with complexity in advanced features requiring extensive training.
High subscription cost, making it less accessible for small-scale businesses or startups.
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Showing 1961-1970 out of 2430
AU
Anonymous User
04/23/16
"My Short Journey with Marketo "
What do you like best about Adobe Marketo Engage? I like how user friendly this software is. I was able to get in and learn this fairly quickly after going throughout the support section. I love how the support team is always able tom help if any questions arise. What do you dislike about Adobe Marketo Engage? We have been using the RTP add-on and feel like the functionality is very limited. Otherwise, Marketo is a solid solution to help automate your marketing efforts. What problems is ...
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VV
Valentina V
04/22/16
"Tried a few, Marketo is still the best!"
What do you like best about Adobe Marketo Engage? I've been using marketing automation for more than 10 years - Marketo and other big name tools that shall remain unnamed. During those times that I used the other tools I kept finding myself wishing I was using Marketo instead because "this would be so much easier to do in Marketo" or "this would be so much more robust/powerful in Marketo". What I like the best about Marketo is that it does what says it does, and it does it WELL. It is easy ...
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MP
Michael P
04/21/16
"Happy Marketer - Happy life "
What do you like best about Adobe Marketo Engage? Marketo allows you, as a marketer, to build sophisticated marketing programs in a short amount of time. The product is extremely easy to use, as long as you put the time in to set the systems up correctly. What do you dislike about Adobe Marketo Engage? There are some limitations with the lower versions of the product, makes it difficult on reporting etc. However, once you upgrade to Select those problems get taken care of. Recommendations ...
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JR
Joe R
04/21/16
"Best Marketing Automation Software I've Used (updated 2016)"
What do you like best about Adobe Marketo Engage? Previously, it was the SFDC integration. More details below. Now, my favorite thing is how much time it saves me and how easy it is to make my team compliant with our content strategy. Content is delivered quickly, consistently, and beautifully, all thanks to a souped up engagement engine. Our use of Marketo has completely transformed our marketing program. *** The integration with SalesForce.com is seamless, and the on-boarding process has ...
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SE
Sharla E
04/21/16
"Marketo - Great tool!"
What do you like best about Adobe Marketo Engage? Marketo is easy to use and great consultants What do you dislike about Adobe Marketo Engage? It takes a really long time to calculate lists and run reports Recommendations to others considering Adobe Marketo Engage: Of all the marketing automation tools that I have used - Marketo is the easiest to use. With the best support that I have seen. Something inevitably will always go wrong, the important thing is partnering with a vendor that ...
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AU
Anonymous User
04/21/16
"Marketo is a great product, but is still growing and has room for improvement"
What do you like best about Adobe Marketo Engage? Once you know how to properly use the software, Marketo becomes easy to understand and easier to implement for your marketing automation needs. They listen to feedback from their users and have built a strong community that supports all users and offers different degrees of support no matter the situation. Throughout the time I've been using Marketo I have seen strides of growth and improvement within the development of their software and ...
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SR
Stephanie R
04/20/16
"A commitment worth making"
What do you like best about Adobe Marketo Engage? It's a very powerful tool and can be used in many different capacities. What do you dislike about Adobe Marketo Engage? There can be a learning curve if you inherit a Marketo account from someone else. What problems is Adobe Marketo Engage solving and how is that benefiting you? We use it to communicate with our customers in various capacities. We connect our Go To Webinar and Marketo accounts to host product training sessions twice a month. ...
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CS
Carol S
04/20/16
"Quick Revenue Generation"
What do you like best about Adobe Marketo Engage? This system has paid for itself within the first three months of use and has garnered over $1.1 million in additional business. I love it. What do you dislike about Adobe Marketo Engage? It is very tricky to get the logic correct. Take the time to get an experienced Marketo consultant. Ours is a great asset to our team. Recommendations to others considering Adobe Marketo Engage: Have your data cleaned up and integrated into one single source ...
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AU
Anonymous User
04/20/16
"Powerful automation platform"
What do you like best about Adobe Marketo Engage? I appreciate that the Marketo platform is really user friendly and easily to implement. It also integrates well with our other systems. I've also found the support at Marketo to be very responsive when dealing with regular issues. What do you dislike about Adobe Marketo Engage? The documentation could be better and more regularly updated. The platform can be a bit basic at times as there is very limited reporting abilities. The ability to ...
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TD
Taylor Danielle M
04/20/16
"Great Tool!"
What do you like best about Adobe Marketo Engage? The interface is very simple and easy to use and in list/group sizes generate in a matter of minutes. What do you dislike about Adobe Marketo Engage? The analytics could be be a little more in depth. What problems is Adobe Marketo Engage solving and how is that benefiting you? A huge benefit with Marketo is we're not able to market the way we want to and don't have to market around our ESP's ability.
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].