Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Can't live without Marketo"

What do you like best about Adobe Marketo Engage? I love that Marketo is accessible. You don't need to be a genius to jump in and start doing things - but you can also get granular and specific. List building logic is amazing. I feel like I can actually do more when it comes to building targeted lists in my MA than my CRM. Marketo as a company is also really great. They are constantly coming out with new and educational content for their users to drive adoption. What do you dislike about ...

"Solid platform for executing marketing."

What do you like best about Adobe Marketo Engage? I like the overall structure in Marketing Activities, with regards to emails and campaigns. It is solid and structured enough, yet allows for flexibility. The ability to replicate campaigns and content saves time. Good customer support. What do you dislike about Adobe Marketo Engage? There are many ways within the software to accomplish the same results. This causes some confusion. Additionally, the reporting seems robust but not super ...

"There are so possibilities with Marketo "

What do you like best about Adobe Marketo Engage? Marketo is a feature rich marketing automation software with great possibilities. It allows me to do things that I never thought were possible with a "marketing owned tool". What I mean by that is that is that I have full control over exactly what I want to do without having to consult with an IT professional. Marketo allows me to flex both my creative and technical skills when it comes to creating campaigns. When using Marketo I feel like I ...

"Excellent tool for what you need to do."

What do you like best about Adobe Marketo Engage? The Smart list and campaigns are intimidating at first but then super intuitive once you dive in. I cant imagine building a program/campaign any other way. Plus the insights inside Salesforce from Marketo is very helpful from a marketing point of view. What do you dislike about Adobe Marketo Engage? Has to be building an email asset. This is by far the weakest area of Marketo. So many other easy tools in the market. from drag and drop ...

"Powerful Marketing"

What do you like best about Adobe Marketo Engage? From my personal experience the Analytics and Reporting is my favorite feature. What do you dislike about Adobe Marketo Engage? A/B Testing features. I wish there was more features for a/b testing since non automated emails are still popular and that is where this feature tends to fail. Recommendations to others considering Adobe Marketo Engage: Sophisticated and Powerful but requires a bigger team for small businesses. What problems is ...

"Learning the System"

What do you like best about Adobe Marketo Engage? The speed and interface makes it easy to use. The design is clean and the set of tools are robust. What do you dislike about Adobe Marketo Engage? The integration with our CRM system is not very smooth making it difficult to determine how data should be moving across systems. What problems is Adobe Marketo Engage solving and how is that benefiting you? Streamlining the email and lead generation process.

"Amazing insight allowing for data driven decision making."

What do you like best about Adobe Marketo Engage? I love how easy it is. You are usually only limited by your imagination. What do you dislike about Adobe Marketo Engage? Times out right after you sign in...not all the time but definitely a nuisance when it happens. Recommendations to others considering Adobe Marketo Engage: Really think about what your company needs and evaluate not just what Marketo can do but what areas are enhanced by all of the launch point partners. Marketo can't do ...

"Industry leader in Marketing Automation"

What do you like best about Adobe Marketo Engage? The possibilities are endless, when you have a challenge it is quite easy to create a program for achieving goals. With time you adapt to best practices. What do you dislike about Adobe Marketo Engage? The loading times when multitasking can be quite a drag when you are a power user. This is just a small detail I've noticed when I have multiple tabs open. The same as a consultant when switching between multiple instances. Recommendations to ...

"Quick to get your head around, but lots to learn if you want to get in-depth"

What do you like best about Adobe Marketo Engage? The ease of getting started. The Marketo Docs are very thorough and ramps up good from novice to experianced. I like the drag and drop features but alsothat you have the ability to create custom templates with custom CSS. In conclusion, it feels like Marketo has it all and in every level, from beginner to advanced. What do you dislike about Adobe Marketo Engage? I think that the training videos in University needs a major look. Also the ...

"New Grad working for about a year with Marketo"

What do you like best about Adobe Marketo Engage? I love the email performance report and the email link performance report in analytics. I also like the ability to subscribe to smart lists. What do you dislike about Adobe Marketo Engage? Sometimes Marketo premier support takes awhile to get a hold of or they won't get back to you for a month Recommendations to others considering Adobe Marketo Engage: I would recommend getting to know all aspects of Marketo. My title is an email marketing ...