Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Valuable platform -- couldn't live without it."

What do you like best about Adobe Marketo Engage? Marketo can do everything! Email blasts, drips, resource pages, webinar invites, A/B testing for all of these, reports for everything imaginable... I could go on forever. It's a massive tool, but once you get the hang of it (and there are plenty of FAQs and tutorials out there to get you through), it's powerful and valuable. What do you dislike about Adobe Marketo Engage? Since the system manages so many leads and processes, there are ...

"Great marketing automation tool"

What do you like best about Adobe Marketo Engage? Marketo has made marketing automation so simple. I am still newer to Marketo but it has been very easy to get the hang of. I love being able to clone older campaign so I do not have to build multiple ones from scratch. Being able to get reporting from the campaigns has also been a big help to see if we need to modify who we are emailing or when we are emailing. What do you dislike about Adobe Marketo Engage? Since I do a lot of work in the ...

"Extremely powerful, scalable, and easy-to-use"

What do you like best about Adobe Marketo Engage? The simple UI, the active supprt community What do you dislike about Adobe Marketo Engage? Performance can be inconsistent; windows often need to be refreshed and sessions can time out. What problems is Adobe Marketo Engage solving and how is that benefiting you? Everything from basic form submission and list management to sophisticated marketing automation. Marketo gives us insight into email performance and digital marketing activity ...

"Connects with Referral Sources and Consumers"

What do you like best about Adobe Marketo Engage? I like the ability to customize campaigns to fit our needs. Also like the integration with Salesforce. What do you dislike about Adobe Marketo Engage? Wish Head Start program would work within our campaigns to help send out on time What problems is Adobe Marketo Engage solving and how is that benefiting you? We need a way to provide a message at the right time to the right person so our clinical liaison team could engage potential referral ...

"Marketo is an incredibly powerful tool that can truly take a marketing team to the next level. "

What do you like best about Adobe Marketo Engage? The robust capabilities around trigger campaigns are my favorite - you have the ability to run through so many different scenarios and build out so many different tools and tracking mechanisms to programs. They're my go-to. What do you dislike about Adobe Marketo Engage? There are sometimes TOO MANY features and it can get confusing. Recommendations to others considering Adobe Marketo Engage: Definitely take a look at Marketo if you're ...

"Life Changing - Seriously "

What do you like best about Adobe Marketo Engage? The ease of integration with the tools that we already had in use. It helps us follow our contacts as they visit importnant web pages. It helps us understand who we should talk to and how needs nurtured. Everything about Marketo makes me happy. What do you dislike about Adobe Marketo Engage? Can be complicated if you weren't in on it from the ground floor, Recommendations to others considering Adobe Marketo Engage: Make sure you have someone ...

"Easy to Learn, Easy to Use"

What do you like best about Adobe Marketo Engage? The ease of getting started with Marketo. I've been using Marketo for just a few weeks now and have already accomplished what took me a year to do in Eloqua at a previous company. I've utilized the free university training, the help docs and the community blogs/forums for everything I've done thus far. What do you dislike about Adobe Marketo Engage? I wish I was able to create workspaces and lead partitions without the extra cost/setup. ...

"Valuable platform -- couldn't live without it."

What do you like best about Adobe Marketo Engage? Marketo can do everything! Email blasts, drips, resource pages, webinar invites, A/B testing for all of these, reports for everything imaginable... I could go on forever. It's a massive tool, but once you get the hang of it (and there are plenty of FAQs and tutorials out there to get you through), it's powerful and valuable. What do you dislike about Adobe Marketo Engage? Since the system manages so many leads and processes, there are ...

"My experience with Marketo has been eye opening."

What do you like best about Adobe Marketo Engage? The automation capabilities when reaching out to potential leads digitally. What do you dislike about Adobe Marketo Engage? How Marketo can be very slow at times. How there is not a intuitive reporting functionality, RCA is too slow. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are reaching our customers faster and creating more opps, vs using Outlook to email our customers.

"Quick, Responsive, and Knowledgeable Support Team"

What do you like best about Adobe Marketo Engage? I like the user-friendly interface. As a new user, I was able to grasp how to use the system fairly quickly. Things are done well and I'm impressed that there is a system like this that can help marketers like me. It empowers digital marketers to do more and engage with leads. What do you dislike about Adobe Marketo Engage? There are some faults in the reporting, which has become an integral part of my position. There is so much more they ...