Marketo Reviews in November 2026: User Ratings, Pros & Cons

"My experience with Marketo has been eye opening."

What do you like best about Adobe Marketo Engage? The automation capabilities when reaching out to potential leads digitally. What do you dislike about Adobe Marketo Engage? How Marketo can be very slow at times. How there is not a intuitive reporting functionality, RCA is too slow. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are reaching our customers faster and creating more opps, vs using Outlook to email our customers.

"Marketo is an incredibly powerful tool that can truly take a marketing team to the next level. "

What do you like best about Adobe Marketo Engage? The robust capabilities around trigger campaigns are my favorite - you have the ability to run through so many different scenarios and build out so many different tools and tracking mechanisms to programs. They're my go-to. What do you dislike about Adobe Marketo Engage? There are sometimes TOO MANY features and it can get confusing. Recommendations to others considering Adobe Marketo Engage: Definitely take a look at Marketo if you're ...

"Email Automation"

What do you like best about Adobe Marketo Engage? In my experience, simply being able to automate emails puts Marketo at the top because of the tools associated with it. The smart list comes with everything you would need to target certain groups, and the snippets allow for segmentation within the email. Compared to every email software I've used, Marketo is the best for marketing. What do you dislike about Adobe Marketo Engage? I would say that I don't like how Marketo isn't as mobile ...

"I am blown away by the power that Marketo brings"

What do you like best about Adobe Marketo Engage? Being able to organize and automate EVERYTHING. What do you dislike about Adobe Marketo Engage? The inability to "Undo" actions within email and landing pages. Also, it would save a lot of time if we could click and drag assets and programs to different folders without having to right-click and move. It would also be nice if the free Marketo templates at templates.marketo.com were actually responsive. They appear to be mobile friendly, and ...

"Best Marketing Automation Software"

What do you like best about Adobe Marketo Engage? Ability to easily set up campaigns and emails and track results. What do you dislike about Adobe Marketo Engage? There was a longer learning curve but the community is great when I need help. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo has made it a lot easier to stay in touch with prospects and get them excited about our software without having to use sale rep resources.

"Connects with Referral Sources and Consumers"

What do you like best about Adobe Marketo Engage? I like the ability to customize campaigns to fit our needs. Also like the integration with Salesforce. What do you dislike about Adobe Marketo Engage? Wish Head Start program would work within our campaigns to help send out on time What problems is Adobe Marketo Engage solving and how is that benefiting you? We need a way to provide a message at the right time to the right person so our clinical liaison team could engage potential referral ...

"Marketo Review"

What do you like best about Adobe Marketo Engage? It creates more visually appealing emails and tracks the activity in salesforce. What do you dislike about Adobe Marketo Engage? It is not that easy to use especially with the salesforce integration. What problems is Adobe Marketo Engage solving and how is that benefiting you? Sending emails and seeing if they are opened.

"Complicated"

What do you like best about Adobe Marketo Engage? Self-service features, list segmentation, filter options, What do you dislike about Adobe Marketo Engage? simple tasks should be easier to figure out just as archiving What problems is Adobe Marketo Engage solving and how is that benefiting you? non yet

"A superb marketing automation system"

What do you like best about Adobe Marketo Engage? Marketo represents everything marketers need with regards to marketing automation and more. The system offers deep and seamless integrations with popular systems and offers a highly customisable platform. The freedom to construct and build your instance in Marketo with few unwanted distractions makes it a highly valuable system for any marketing team. What do you dislike about Adobe Marketo Engage? The system offer a lot of customisability ...

"Marketo For The Win"

What do you like best about Adobe Marketo Engage? Marketo's support is light years beyond our previous solution. The amount of documentation and person service is truly outstanding. What do you dislike about Adobe Marketo Engage? The automated programs are still slightly confusing because they're so different from the visual configurators we've used in the past. What problems is Adobe Marketo Engage solving and how is that benefiting you? Most of our email sends are manually pushed. ...