Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Marketo to save the day"

What do you like best about Adobe Marketo Engage? Lead nurturing, lead scoring, leads database and deduping of contacts What do you dislike about Adobe Marketo Engage? Response time from their support whenever we have questions. Also when I have questions about best practices, there are no help. Recommendations to others considering Adobe Marketo Engage: Find out what the technical capabilities are before diving in. What problems is Adobe Marketo Engage solving and how is that benefiting ...

"Powerful marketing automation tool. UI is a bit clunky. "

What do you like best about Adobe Marketo Engage? Marketo makes things simple for the most basic marketing automation. The email and landing page creation is as easy as drag-and-drop if you are not experienced with HTML. The addition of mobile-enabled landing pages is easy to use. I also like that most of the popular marketing tools can hook into Marketo easily either through an existing web service or using their API for a more custom need. The salesforce integration simply works and ...

"Tons of options"

What do you like best about Adobe Marketo Engage? Marketo gives you the ability to use the tool in anyway you see fit, it hasn't failed to perform on any task we have tried to utilize it for. What do you dislike about Adobe Marketo Engage? I am not a fan of the way testing works in Marketo, especially with 'tokens' ( aka dynamic content for non-marketo users) as it always displays the default in your tests. This makes it easy to have utilize an incorrect token and never notice it during ...

"First Impressions"

What do you like best about Adobe Marketo Engage? The form creation I like because its a deep dive into creating a form. No need to get into the backend if you are already there. The creative studio is very powerful in the way you can customize the forms to the way you want. A lot better then other platforms I have used. What do you dislike about Adobe Marketo Engage? At first glance Marketo seems very complicating. I do like how technical you can get inside Marketo because it has taken a ...

"Marketo - Marketing Automation"

What do you like best about Adobe Marketo Engage? The tool is fairly intuitive and esay to use without much training. Although you do get more out of it with some additional QandA time with an expert. The ability to do custom code landing pages is great from a branding standpoint. The clone feature is a must when you have multiple team members creating programs. The addition of the SEO tool has been great. Definitely helps keeps us on track with our SEO efforts. What do you dislike about ...

"The most feature-rich MA system right out of the box."

What do you like best about Adobe Marketo Engage? User Interface - How intuitive everything is. I can usually figure something out for myself within a few minutes. What do you dislike about Adobe Marketo Engage? Marketo does a lot of things, but there are some things that aren't done as well. Marketo's RTP website personalization is not as fully fleshed out as Triblio. The SEO capabilities of Marketo are weak in comparison with other products as well. Recommendations to others considering ...

"Essential to any Marketing Team"

What do you like best about Adobe Marketo Engage? I'm a huge fan of Marketo's campaign tracking ability. Their tools enable myself and my team understand which campaign should be attributed with credit and allows us to understand the effectiveness or lack of for particular programs. What do you dislike about Adobe Marketo Engage? It'd be great if users were given the ability to communicate and collaborate around data and campaigns within Marketo. Recommendations to others considering Adobe ...

"Constant evolvement in marketing automation to meet ever-growing company needs."

What do you like best about Adobe Marketo Engage? I like Marketo because my company is always challenging the capabilities of our marketing automation team, and Marketo has been consistently helping us deliver those requests. The community is a great support system to help solve business problems, but our support rep(s) have also been able to help us in timely matters. What do you dislike about Adobe Marketo Engage? There are some integrations/reporting capabilities that are missing pieces ...

"Getting better every year"

What do you like best about Adobe Marketo Engage? I've used Marketo for 4-5 years now as the primary component of my job - both client-side and in an agency setting. Without a doubt, Marketo is the most flexible marketing automation solution that allows the most "out of the box" customization. While there are some things that are a little annoying (see below), Marketo has been relatively quick to fix major issues and roll out new features - and I've found workarounds for all but the most ...

"Marketo Rocks, so much flexibility and so many features. It keeps getting better!"

What do you like best about Adobe Marketo Engage? I like that Marketo allows a huge range of flexibility in setting up and executing programs. This is now my 3rd company where I am the owner of Marketo and as each company has grown we have been able to utilize the functionality of Marketo to accomplish our goals. What do you dislike about Adobe Marketo Engage? To be honest, there isn't much I don't like about Marketo. There is only one missing piece with Marketo which is the visibility to ...