Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Ease of Use for Power Users"

What do you like best about Adobe Marketo Engage? Ease of Use balanced with power tools for the advanced user. What do you dislike about Adobe Marketo Engage? Needs better audit trails to monitor when and who updated an asset. Recommendations to others considering Adobe Marketo Engage: Marketo can grow as your needs grow, start with simple email campaigns and grow to complex marketing campaigns. What problems is Adobe Marketo Engage solving and how is that benefiting you? Combining 4 ...

"Robust platform that will require dedicated resource"

What do you like best about Adobe Marketo Engage? Marketo is a robust platform that allows you do to a lot in the marketing space. We use it for emails, webinars, events, and some website features. We are not currently utilizing the engagement nurturing side to the full extent that we could. Marketo is constantly improving. Forms 2.0 and Guided Landing Pages are examples of the improvements made since we became users in 2013. What do you dislike about Adobe Marketo Engage? The basic ...

"New to Marketing Automation Software - Marketo Is Great"

What do you like best about Adobe Marketo Engage? This is my first real experience using a Marketing Automation tool, but Marketo has made it really easy to get a hang of the software. With the intuitive design, great community and online courses, I was able to get up to speed quickly. What do you dislike about Adobe Marketo Engage? It would be nice if the email reports that are sent out could be sent out in CSV form instead of having to send someone the excel sheet with all of the merged ...

"Fueling expansion"

What do you like best about Adobe Marketo Engage? Having a platform that can deliver on my teams imagination rather than requiring us to limit our thinking to the confines of the technology. I like the access to staff and the community, helping my staff get better at their craft and further the our companies abilities to meet objectives. What do you dislike about Adobe Marketo Engage? That you can't automate the creation of engagement campaigns. Recommendations to others considering Adobe ...

"Marketo allows us to walk the talk"

What do you like best about Adobe Marketo Engage? With Marketo, we use the exact tactics and tools we recommend to our clients for nurturing leads and building customer relationships - the same recommendations we make to our clients. And not only are we able to execute those tactics, we are able to test and optimize. What do you dislike about Adobe Marketo Engage? Like any marketing program, there is a learning curve, and that curve can be steep. This can lead to some decision paralysis for ...

"JB's Review"

What do you like best about Adobe Marketo Engage? Being able to do so much in one place: emails, events, webinars, emails, engagement programs. What do you dislike about Adobe Marketo Engage? Poor integration with MS Dynamics CRM. Makes me feel like a second class citizen. Recommendations to others considering Adobe Marketo Engage: Have sales force instead of MS CRM. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are starting to see marketing influence ...

"Ease of Use + Advanced Capabilities"

What do you like best about Adobe Marketo Engage? Marketo makes tactical execution simple. The design studio, smart campaigns, smart lists, etc make the day-to-day marketing activities accessible to all-levels of marketers. Meanwhile, Marketo has greatly improved their advanced feature set. Revenue Cycle Explorer and Revenue Cycle Modeler provide attribution, velocity, and lead funnel marketing analytics that is simply impossible in SFDC. On top of that, Marketo's personalization tools are ...

"Great ease of use, tons of functionality"

What do you like best about Adobe Marketo Engage? The ease of use, that it is a web based application What do you dislike about Adobe Marketo Engage? How slow the basic reporting is for any of the pre-built reports Recommendations to others considering Adobe Marketo Engage: Make sure your team, both regional and global, have an agreed upon naming and folder structure right form the get-go What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead generation and ...

"Marketo is Mazing"

What do you like best about Adobe Marketo Engage? With brief training, I was able to quickly learn the basic functions of Marketo. The time to get up and running seems minimal, though it's extremely important to consider your Marketing funnel before setting up programs in the system. What do you dislike about Adobe Marketo Engage? There are a few features that seems somewhat unnecessary, though nothing that makes me dislike the product. The archive function doesn't seem useful, unless ...

"Invaluable tool for our marketing team"

What do you like best about Adobe Marketo Engage? Marketo is user friendly and easy to navigate. Answers to questions are always immediately available in the help guides or the user forum. What do you dislike about Adobe Marketo Engage? Some of the reporting can be a little challenging to navigate Recommendations to others considering Adobe Marketo Engage: Learn all you can before you get started! It is easier to learn it the right way rather than try to fix it afterwards. Take advantage of ...