Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Marketo - Making Marketing automation simplified"

What do you like best about Adobe Marketo Engage? Its user experience is excellent. All campaign assets are placed in a single folder without needing to visit other tabs. Smart campaign is so easy to use and is very strong asset of Marketo. What do you dislike about Adobe Marketo Engage? Automations have some limits. Like we can't use SQL to filter out more data like in the Marketing cloud. Engagement programs are a little tricky to understand not, like journey builder. What problems is ...

"All-in-one,Best-in-Class Marketing Automation Platform. Great User Experience. Intuitive Mobile App."

What do you like best about Adobe Marketo Engage? I like this tool because it offers end-to-end customer experience management solution for marketing, advertising, analytics and commerce. It gives me the ability to automate and manage activities from CrM lead management and customer engagement to account-based marketing and revenue attribution. Through the mobile app we use it to capture a lot of information about the leads and it can used also for some advanced reporting. What do you ...

"Adobe Marketo Engagement needs more awareness on training modules and online help community"

What do you like best about Adobe Marketo Engage? Here is what I like about this product - Campaign management - Campaign KPI index - Lead generation via marketo - Cross channels comms management What do you dislike about Adobe Marketo Engage? The overall UI lacks the look and feel and also the reporting for email level can be better. What problems is Adobe Marketo Engage solving and how is that benefiting you? It is solving the problem to do multiple channel audiences campaign ...

"Good and Simple experince"

What do you like best about Adobe Marketo Engage? Many ways to create campaigns and multiple filters, also there are a lot of integration options. What do you dislike about Adobe Marketo Engage? The UI has to be improved, some of the Social features should be updated as well. What problems is Adobe Marketo Engage solving and how is that benefiting you? We have a lot of third-party platforms that are being integrated with Marketo and simplifying their use.

"Great software"

What do you like best about Adobe Marketo Engage? Great customer experience management with amazing marketing automaton. No more mishaps. What do you dislike about Adobe Marketo Engage? Not the best tool for small businesses and a little pricey. What problems is Adobe Marketo Engage solving and how is that benefiting you? Easy data management. Reduces marketing mishaps and great support staff

"Great Insights for Digital Analytics but lack customizations"

What do you like best about Adobe Experience Cloud? I'm a marketing ops manager who has to report on the analytics for campaigns, the website traffic and monitoring the KPIs and making decisions based on them. The analytics provided in a clear, intuitive and simplistic manner has helped me in my daily reporting a lot. Coming from a computer science background and not being a core marketing person I'm confident to say that the tool is easy to use and has a very small learning curve which ...

"Powerful Marketing Automation tool but requires a little know-how to make the most out of it."

What do you like best about Adobe Marketo Engage? It has a great campaign managment tool which is very powerful but it requires a certain level of knowledge to use the tools efficiently. The performance insights and email insights are easy to use and provide a clear picture of the email analytics. Marketo can be used to capture a lot of information about the leads and prospects and it can be used for some really advanced form of reporting. What do you dislike about Adobe Marketo ...

"Adobe Marketo Engage is very useful for marketing."

What do you like best about Adobe Marketo Engage? The best thing about Adobe Marketo Engage is the way you can check your marketing! What do you dislike about Adobe Marketo Engage? I dislike the way the software is set up, it can be kind of tricky. What problems is Adobe Marketo Engage solving and how is that benefiting you? Adobe Marketo Engage is currently solving issues with misspelled campaign names in a flow step

"Adobe Marketo Enagage Review"

What do you like best about Adobe Marketo Engage? It helps me extensively customise my campaigns and scale them per the KPI. Also, It tells visibility of a user's journey in a campaign flow. I love using Adobe Marketo and will recommend it to others as well. What do you dislike about Adobe Marketo Engage? Adobe Marketo has less analytical exposure and also real-time data loads very slow. I hope Adobe will work on this and make it super cool from the current scenario. What problems is Adobe ...

"Beyond Automation"

What do you like best about Adobe Marketo Engage? Smart list is a big hit in Marketo. The option to customise and put the required conditions and filters makes it user-friendly. Apart from automation I mainly use Marketo for Account-based analysis. What do you dislike about Adobe Marketo Engage? Visuals are a big turndown. I'd rather export the data than visualise it on the platform What problems is Adobe Marketo Engage solving and how is that benefiting you? I mainly use it to search for ...