Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Fantastic integration with Salesforce"

What do you like best about Adobe Marketo Engage? I like how the two tools integrate and work together seamlessly to sync contacts, leads, users, accounts, etc.It is particularly useful if you're running an outbound sales campaign. What do you dislike about Adobe Marketo Engage? I don't believe there's anything I dislike, except the time it takes to sync. Every sync cycle between the two programs occurs every five minutes, so you do have to wait a little. What problems is Adobe Marketo ...

"Best in class Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? Easy to use platform, track user behavior during Buye journey, native and custom integration with another platform and CRM. What do you dislike about Adobe Marketo Engage? Should be more flexible in term of customization and reporting What problems is Adobe Marketo Engage solving and how is that benefiting you? Help identifying the right prospects in our buyer journey and routing to sales.

"Had potential but is lacking some key features for the price"

What do you like best about Adobe Marketo Engage? Has several options for integrations with other systems. Has some useful reports out of the box. Can customize componenets What do you dislike about Adobe Marketo Engage? Many of the reports don't work, multi-touch reports cause lots of trouble. Very high learning curve, but still while some things can't be customized a lot of things remain unworkable for our use cases. Price is not cheap. What problems is Adobe Marketo Engage solving and ...

"Had potential but is lacking some key features for the price"

What do you like best about Adobe Marketo Engage? Has several options for integrations with other systems. Has some useful reports out of the box. Can customize componenets What do you dislike about Adobe Marketo Engage? Many of the reports don't work, multi-touch reports cause lots of trouble. Very high learning curve, but still while some things can't be customized a lot of things remain unworkable for our use cases. Price is not cheap. What problems is Adobe Marketo Engage solving and ...

"Marketo Integration helps inform outreach"

What do you like best about Adobe Marketo Engage? I like how there is a single section that shows all engagement with our platform, as well as scores to show what they are interacting with. It's a helpful quick view to help design outreach content. What do you dislike about Adobe Marketo Engage? Sometimes the names of the items are confusing, but this is likely due to an internal naming system and not a marketo issue. What problems is Adobe Marketo Engage solving and how is that benefiting ...

""The best all-in-one digital analytics tool.""

What do you like best about Adobe Marketo Engage? Adobe Marketo Engage is a powerful software that allows us to build a suitable marketing sales process, organize marketing campaigns, design marketing applications and sales funnels, measure the effectiveness of our campaigns, and establish the correct flows to permit almost any feature. Marketo's Launch point capability allows us to interface it with a variety of systems and have our prospect data filled immediately into the program. ...

"Powerful marketing automation tool"

What do you like best about Adobe Marketo Engage? Ability to trigger emails based on user behavior and even activity that happens in other connected tools, like a CRM. What do you dislike about Adobe Marketo Engage? The tool is powerful but can be cumbersome and can also require a fairly advanced technology background. What problems is Adobe Marketo Engage solving and how is that benefiting you? The tool allows you to send hyper-targeted email instead of basic broadcast promotional messages ...

"Best Automation Tool"

What do you like best about Adobe Marketo Engage? Best part about Marketo is it offers various features like Lead Management, TAM, Design Studio, Reporting and Analytics and helps build email campaigns What do you dislike about Adobe Marketo Engage? Marketo has some limitations like unable to use filter out activity history in reporting and by having that capability it would help in pulling any specific reports based on activities What problems is Adobe Marketo Engage solving and how is ...

"Best Automation Tool"

What do you like best about Adobe Marketo Engage? Best part about Marketo is it offers various features like Lead Management, TAM, Design Studio, Reporting and Analytics and helps build email campaigns What do you dislike about Adobe Marketo Engage? Marketo has some limitations like unable to use filter out activity history in reporting and by having that capability it would help in pulling any specific reports based on activities What problems is Adobe Marketo Engage solving and how is ...

"Adobe Marketo Engage is a very robust product with limitless functionality"

What do you like best about Adobe Marketo Engage? Adobe Marketo Engage is a very robust product, which allows you to create a proper marketing sales funnel, manage marketing campaigns, create a manage marketing forms and landing pages, track your camapaigns success and create the right flows to enable just about any functionality. With it's LaunchPoint functionality, you can integrate Marketo with multiple platforms, such as 6Sense, LinkedIn LeadGen, Facebook Ads, and etc and get your lead ...