Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Adobe Marketo: the marketing automation tool to improve your conversion strategy"

What do you like best about Adobe Marketo Engage? Marketing campaign management: Adobe Marketo enables you to plan, implement, and track your marketing campaigns easily and effectively. Lead management: Adobe Marketo enables you to centrally manage your lead base and track your leads as they move through the conversion tunnel. Content customisation: Adobe Marketo enables you to personalise the content of your campaigns based on your target audience and their behaviour on your ...

"Bestest of all"

What do you like best about Adobe Marketo Engage? The way Marketo handles the automation is superb. It perfectly helps in engaging the customers, and is appropriate for small and big organizations. What do you dislike about Adobe Marketo Engage? Nothing as such. Everything is going good, and looking forward for more future updates. What problems is Adobe Marketo Engage solving and how is that benefiting you? The best thing is Marketing Automation, with the great data management and ...

"An exhaustive guide for marketing automation"

What do you like best about Adobe Marketo Engage? Adobe marketing makes the selection of complex choise simple to the buyers by engaging the right customers through behavior tracking and helping them in building marketing campaigns. What do you dislike about Adobe Marketo Engage? Although Adobe marketing has amazing features but sometimes the buffer time is too long and user waits until the page loads. What problems is Adobe Marketo Engage solving and how is that benefiting you? Gives a 360 ...

"The premier Marketing Automation Product"

What do you like best about Adobe Marketo Engage? Marketo's scalability. Invest a bit of time with the clocning funcionality and the tokens and you can have anyone on your team build out relatively complex marketing programs. What do you dislike about Adobe Marketo Engage? The initial learning curve is steep. Onboarding Marketo without someone who has used the platform is a bad idea. It's hard to know where to start. The UI can be dated, and the product can be slow sometimes. What problems ...

"A great product for integrated marketing automation"

What do you like best about Adobe Marketo Engage? This is a robust product with many features that allow us to create intelligent marketing funnels, and an understanding of the end-to-end user experience. Very easy to create and manage campaigns, and help organize our contacts database. What do you dislike about Adobe Marketo Engage? The setup can be very long and complicated, and sometimes there are gaps between the data in Marketo and the Data in the CRM. If they can improve the UI it can ...

"Ideal slution for Marketing Automation need"

What do you like best about Adobe Marketo Engage? Reporting is very granular in Marketo. Especially Revenue Explorer. I also like how easily a KPI can be tracked using Channels and statuses. No need to look at GA What do you dislike about Adobe Marketo Engage? The only thing I feel is missing is the AMP script adoption, Salesforce has it. It is not widely used but it is better to at least have a beta version. And please do something so that the reports load faster in Revenue explorer. What ...

"Seamless & Robust product for integrated marketing automation"

What do you like best about Adobe Marketo Engage? It helps to ingest lead data from a variety of sources and enables users to create smart programs, segments, and automated actions that drive business productivity. It is helping us really well in ABM and drive all initiatives on top of leads very smartly. What do you dislike about Adobe Marketo Engage? There is a lot of junk data that accumulates in the system and there should be an easy way to filter out the leads at an initial level and ...

"The Best Marketing Automation Platform For All Businesses"

What do you like best about Adobe Marketo Engage? Marketo Engage helped us quickly segment contact lists and easily create automated marketing campaigns to target specific individuals! It helped organize our contacts database so reaching out to them wasn't difficult. What do you dislike about Adobe Marketo Engage? Initial setup was a bit of a hassle and I wish they integrated with more CRM platforms as they didn't work with ours. Thankfully they had a pretty easy work around for importing ...

"Ultimate solution for maketing automation."

What do you like best about Adobe Marketo Engage? A clean interface backed by an intelligent algorithm collects a huge bulk of data, caters to the needs of each user and allows integration with ither paltforms. What do you dislike about Adobe Marketo Engage? None as such. It a fast improving and vibrant platform. What problems is Adobe Marketo Engage solving and how is that benefiting you? It helps us automate our marketing needs. We are able to predict our goals and alter our marketing ...

"Powerful Tool for BtoB"

What do you like best about Adobe Marketo Engage? I like the personalization of the segmentation and emailing. You can make dynamic content, use token and snippets in the campaign to save your time. The communitie and support is very helpful and available. What do you dislike about Adobe Marketo Engage? The integration with the CRM Dynamic is a little bit complicated for duplicate lead and contact. Also, the interface in Marketo engage is not very modern and friendly. What problems is Adobe ...