Marketo Reviews in November 2026: User Ratings, Pros & Cons

"It's like a marketing relationship that just gets better over time."

What do you like best about Adobe Marketo Engage? I love Smart Lists. The fact that I can build reports in Marketo that keep my distribution lists updated every time there is a change is Salesforce.com has saved hours of manual auditing and updating. I like that I can get the exact audience I need that's not only based on demographics, but also their behavior. Understanding how to use Smart Lists for segmentation in Marketo has put our department well ahead of the internal adoption curve as ...

"Marketo Marketing Automation"

What do you like best about Adobe Marketo Engage? The ability to transfer data between CRM and other apps that seamlessly sync with MKTO What do you dislike about Adobe Marketo Engage? It is a very manual process to view activity logs and sort information. These reports must be created on a lead by lead basis so it is hard to run comparisons. What problems is Adobe Marketo Engage solving and how is that benefiting you? With Marketo we are less dependent on developers with the ability to ...

"Two thumbs up for Marketo"

What do you like best about Adobe Marketo Engage? Marketo has a friendly, easy to use and easy to learn, interface. The product is easy to get started on, and the training available to users is great. What do you dislike about Adobe Marketo Engage? It takes time to decipher some of the language used in building smart lists. (example: "in past before") What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo has been extremely powerful in helping us clean our ...

"A Beginner's Insight"

What do you like best about Adobe Marketo Engage? Marketo has so much to offer. I have only been a user for about a month, so we are only scratching the surface, but we have big plans for the future campaigns and A/B testing. What do you dislike about Adobe Marketo Engage? The Marketo Speak. It takes some getting used to. I also don't find Marketo to be intuitive. I feel that in order to be truly successful in Marketo, you need to dedicate a bit of time to get acclimated to the program. ...

"Great, flexible, allowing for high levels of automation."

What do you like best about Adobe Marketo Engage? The flexibility that Marketo provides us with. We can run the same program in multiple different ways dependant on the situation and business need. What do you dislike about Adobe Marketo Engage? The loading times are ridiculous. This is one of those things that are very sublime but make a huge difference between products (for example iOS vs Android, the latter has a couple of milisecs higher response time but when you use both OS's you can ...

"Efficient and easy to use."

What do you like best about Adobe Marketo Engage? The guided templates and cloning program aspect of Marketo. What do you dislike about Adobe Marketo Engage? Every time you update a design studio global template you have to re-approve all assets that use that template. Should have a approve all function. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are now able to do multi-touch attribution and more sophisticated campaigns/programs.

"Robust Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? What I like best about Marketo is that it's easy to use. It's user interface is pretty intuitive. It really doesn't take long to get the hang of it. And their documentation is very thorough, which makes learning how to use new features a breeze. Their customer community is also really helpful -- it allows you to get answers from other Marketo users and see if anyone has had similar problems in the past that they've been able to solve. Their ...

"Easy to use and scale with great product docs to train the Marketing Team"

What do you like best about Adobe Marketo Engage? I like that Marketo provides a ton of product docs that helps the team self learn. Also, the processes involved to launch and track marketing campaigns are straight forward and scalable for a self-serve approach. As an admin of Marketo it's good to be able to trust the team members to execute marketing campaigns on their own. What do you dislike about Adobe Marketo Engage? Multi-trigger and multi-path nurtures are a little harder to create ...

"Marketo makes me not care what else is out there"

What do you like best about Adobe Marketo Engage? I like the advanced logic that allows me to customize and automate campaigns based on very specific actions. This lets me develop personalized nurture campaigns, as well as keep an eye on a lead's movements through the marketing funnel (an invaluable tool!) What's better is this information can be easily shared with sales teams from directly within the CRM. While we still have a ways to go on fully taking advantage of this functionality, ...

"Delivers real value to the clients we work with"

What do you like best about Adobe Marketo Engage? The basic interface is so straightforward that once you recognize the Marketo lingo (like what 'campaign' means in Marketo vs. the broader world) you can instantly begin doing useful things. And the SFDC integration is dead simple to set up and use. What do you dislike about Adobe Marketo Engage? Certain processes could certainly be streamlined and optimized to make life easier. Also, some reports are improved only through the use of outside ...