Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Robust system; not for newbies"

What do you like best about Adobe Marketo Engage? Extremely robust. Many integration options to add value to your marketing stack. A one-stop shop for your marketing needs. What do you dislike about Adobe Marketo Engage? Not as user friendly as other programs. I believe this product is more for advanced marketing automation experts. What problems is Adobe Marketo Engage solving and how is that benefiting you? Bandwidth issues are minimized with this automation software. Reporting tools help ...

"Excellent Product with some growing pains"

What do you like best about Adobe Marketo Engage? Marketo as an overall product is a very good product. It offers a major advantage in easy of use, power, and flexibility over an competing platform with a world class support team to back it up. What do you dislike about Adobe Marketo Engage? The product itself is/was starting to overreach in its features without fully fleshing out/bug testing older features. Several integrations have been horrible (Dynamics and SAP) yet billed by sales as ...

"New to Marketo but learning a lot. "

What do you like best about Adobe Marketo Engage? I like that the program is very though oriented. We are currently working out building our programs and are learning a lot about how to do this. What do you dislike about Adobe Marketo Engage? We have not been in the program long enough to have any dislikes, except for learning to make the transition from a different platform which is just the average learning curve. What problems is Adobe Marketo Engage solving and how is that benefiting ...

"Marketo: A tool that needs updating but can't live without"

What do you like best about Adobe Marketo Engage? I like how easy it is to view email stats after you send an email, and how easy the basic functionalities are to learn. I also appreciate the comprehensive help documents, as they provide in-depth comprehensive instructions for basically everything. What do you dislike about Adobe Marketo Engage? There are a few main things I dislike: - How long it takes to calculate lead lists before sending an email - How long it takes to load anything ...

"Been working in Marketo for 3 years"

What do you like best about Adobe Marketo Engage? The UI is easily digestible and quick to execute. I also love the data syncs with various other programs including Salesforce What do you dislike about Adobe Marketo Engage? The actual email builder is not the best. I wish it was more drag and drop. Also, I would love to see the Preview Email function to show mobile as well. What problems is Adobe Marketo Engage solving and how is that benefiting you? Engaging our customers and driving ...

"for Better and Worse: It's Super Robust"

What do you like best about Adobe Marketo Engage? THERE'S VIRTUALLY NOTHING YOU CAN'T DO with Marketo given the technical ability and budget. The platform is a Maserati, allowing even the most advanced marketers to execute no their most bizarre, snowflake-esque visions. What do you dislike about Adobe Marketo Engage? There's virtually nothing you can't do with Marketo GIVEN THE TECHNICAL ABILITY AND BUDGET. For the SMB crowd, this may or may not be the best fit, depending on the size of the ...

"Excellent Marketing Automation"

What do you like best about Adobe Marketo Engage? I've used a number of marketing automation platforms, such as Hubspot and Pardot, and I very much appreciate the flexibility and out-of-the-box app integrations. What do you dislike about Adobe Marketo Engage? The sync time between Marketo and Salesforce can be a little slow. What problems is Adobe Marketo Engage solving and how is that benefiting you? My organization uses a very complex Salesforce instance, and Marketo is able to handle all ...

"I use Marketo for lead generation"

What do you like best about Adobe Marketo Engage? anything I can automate to help scale our lead generation efforts What do you dislike about Adobe Marketo Engage? It requires a great deal of training and requires significant time to get up to speed. What problems is Adobe Marketo Engage solving and how is that benefiting you? scale and efficiency.

"First year using Marketo has been eye opening!"

What do you like best about Adobe Marketo Engage? I like that Marketo integrates with Salesforce natively. It makes my job as a marketer so much easier when it comes to working closely with our Sales team and helping them succeed. What do you dislike about Adobe Marketo Engage? I'm not personally a fan of how Recommendations to others considering Adobe Marketo Engage: This is a great product for Marketers. So many aspects are built right into the system, like SFDC integration and lead ...

"A leader of the pack"

What do you like best about Adobe Marketo Engage? A tool that is made for marketers. It understands marketing needs What do you dislike about Adobe Marketo Engage? It is a great tool and cannot find any flaws What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead management and nurturing