Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Already loving the product and support."

What do you like best about Adobe Marketo Engage? The ease of reporting and organization of campaigns. It is easy to find all of my campaigns. The rep in charge of my implementation helped me to set up my programs so that I wouldn't get anything confused. What do you dislike about Adobe Marketo Engage? Low levels of design unless you can code. I would like to see more design capabilities so that you can edit images easier instead of having to do it on a 3rd party site. Recommendations to ...

"This is a great tool for setting up Automated Marketing!"

What do you like best about Adobe Marketo Engage? Impressive tools such as lead scoring, triggered communication and mobile integration. What do you dislike about Adobe Marketo Engage? Waiting time for pull the total leads, not knowing how long it takes to complete. Recommendations to others considering Adobe Marketo Engage: 1) Progress bar or % for updating the lead counts 2) An App for Marketo tool What problems is Adobe Marketo Engage solving and how is that benefiting you? It can be a ...

"Very Pleased But Excited to Learn More"

What do you like best about Adobe Marketo Engage? I really like how streamlined everything is and how easy it will (eventually) be to send out email marketing campaigns and track their success/cookie our readers. It will be wonderful to have do a/b testing and make our future campaigns grow stronger as a result. What do you dislike about Adobe Marketo Engage? It's overwhelming to learn the Marketo lingo and get used to navigating the intricacies of the website. What problems is Adobe ...

"Smooth Sailing After A Rocky Start "

What do you like best about Adobe Marketo Engage? Marketo is made with marketers in mind. The interface and usability far exceeds previous marketing automation tools our company has used. What do you dislike about Adobe Marketo Engage? The transition from the sales process to account launch was rocky. Communication issues during our migration from our pilot account caused some downtime for our lead generation pages. Now we are set up properly and reaping all the benefits of the Marketo ...

"Marketo is great!"

What do you like best about Adobe Marketo Engage? Everything is in one tool. It gives you the ability to see your entire organizations workspace for leveraging campaigns. What do you dislike about Adobe Marketo Engage? Quicker access to send test emails would be nice, such as a button with your email stored. What problems is Adobe Marketo Engage solving and how is that benefiting you? One integrated solution.

"Great product with a few Kinks to Iron Out"

What do you like best about Adobe Marketo Engage? I like the flexibility to nest programs. What do you dislike about Adobe Marketo Engage? Marketo is slow at times and breaks connection. Also, it has an unreliable WISYWIG editor What problems is Adobe Marketo Engage solving and how is that benefiting you? We are using Marketing Automation to drive new leads and to build more intelligent, personalized marketing campaigns.

"Marketo is super useful, especially integrated with Salesforce"

What do you like best about Adobe Marketo Engage? I really like how crazy specific you can get with various smart lists and then numerous steps in the flow and/or nurture campaigns. What do you dislike about Adobe Marketo Engage? It's annoying that you can not drag emails into any number of campaigns. I also do not like the challenges of editing Landing Pages. Compared to emails, editing and modifying LPs is nearly impossible. I also find the end to end analytics reporting lacking ...

"Good, but can be frustrating"

What do you like best about Adobe Marketo Engage? Marketo has loads of functionality and can be used to build advanced programs for capturing and nurturing leads. It's pretty flexible although to make the most of it you need to spend time (and often money) to get it working in the best way for your company. It is the kind of system that you discover more about the more you work with it. It can be a bit confusing at first but it's easy to learn the basics and once you take the time to really ...

"Marketo is the best tool out there "

What do you like best about Adobe Marketo Engage? Marketo does everything in the modern marketing ecosystem. Being well versed in the platform has opened doors for my career, that I never thought was possible. I'm a developer turned marketer mostly from seeing the possibilities of how impactful you can be by using marketo. What do you dislike about Adobe Marketo Engage? Nothing I have nothing I dislike great product great service Recommendations to others considering Adobe Marketo ...

"Fast, User-Friendly, Customer-Focused, Killer Interface"

What do you like best about Adobe Marketo Engage? I enjoy being able to clone previous campaigns to iterate on them and the drag and drop list and flow steps are easy to use, while still being powerful to meet the unique needs of each of my email campaigns. What do you dislike about Adobe Marketo Engage? I hate having to move individual local assets into folders. I wish you can select multiple assets and drag and drop them in each folder. I also get frustrated when I manual type in the name ...