Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Getting to love Marketo after a rocky start"

What do you like best about Adobe Marketo Engage? Very graphical interface, not as slow as it sometimes seem. What do you dislike about Adobe Marketo Engage? Cab get bogged down when running a lot of processes, limits on email and landing page building Recommendations to others considering Adobe Marketo Engage: Trial first. What problems is Adobe Marketo Engage solving and how is that benefiting you? Outbound comms, system of record redundancy.

"Easy-to-use with some limitations"

What do you like best about Adobe Marketo Engage? I appreciate that Marketo is user-friendly and fairly intuitive. I like that it is set up well to manage event registrations, particularly since we have a large number of field events that are happening every quarter. The granularity of control we're able to have in user profiles helps set our mind at ease. I also really appreciate the native integration with our CRM. What do you dislike about Adobe Marketo Engage? Marketo can be pretty slow ...

"Marketo rocks"

What do you like best about Adobe Marketo Engage? The ease of use with intuitive navigation. The interface is user friendly. I also like the flexibility of customization. What do you dislike about Adobe Marketo Engage? There were some bugs in the HTML coding but my recent campaigns show that these have been fixed. I would like to see more functionality with dashboards for my programs. Recommendations to others considering Adobe Marketo Engage: Easy tool to use, best for a larger ...

"Powerful tool for any sized marketing team"

What do you like best about Adobe Marketo Engage? I like that Marketo is an extremely organized and logical platform and gives the marketer so much control over what they can do with it. It has allowed us to do more sophisticated lead nurturing than when we were on another marketing automation platform. What do you dislike about Adobe Marketo Engage? I think reporting features around marketing attribution could be improved greatly. If we wanted mutli-touch attribution reporting that was an ...

"So many options, so good"

What do you like best about Adobe Marketo Engage? Option to execute on a campaign cloning, and customizing it to easily launch a new effort What do you dislike about Adobe Marketo Engage? Folder option, think that it could be a little smoother What problems is Adobe Marketo Engage solving and how is that benefiting you? Being able to segment and ensure that the data flows back and forth between Salesforce.

"More powerful than I had even imagined"

What do you like best about Adobe Marketo Engage? The smart campagin flow options allow you to create an entire process that reaches all connected programs that can be triggered by a single user interaction. Really, the possibilities are endless. What do you dislike about Adobe Marketo Engage? The support documentation has what you're looking for usually, it's just sometimes hard to find it. Recommendations to others considering Adobe Marketo Engage: You need a dedicated person who wants to ...

"Marketo: the most powerful marketing automation tool out there."

What do you like best about Adobe Marketo Engage? I love most of the functionalities of Marketo. The amount of things you can do with Marketo never ceases to amaze me. My favorite thing is the smart lists and the ease of adding filters. What do you dislike about Adobe Marketo Engage? The reporting in Marketo is probably the most frustrating thing about it. The types of reports you can pull are very minimal and are rarely accurate. We resort to using SFDC reporting for a lot of reports. What ...

"Successful learning of the depths of Marketo."

What do you like best about Adobe Marketo Engage? The ability to tie in current survey and event programs we currently use. What do you dislike about Adobe Marketo Engage? It seems very cumbersome at first, although I believe over time, will become easier. What problems is Adobe Marketo Engage solving and how is that benefiting you? Landing pages and forms. This will be huge (yuuuuuge) for tracking.

"Great for some things, not so great for others"

What do you like best about Adobe Marketo Engage? Marketo is great at tracking leads throughout the funnel: from top to bottom. It's accurate, timely, and is fairly easy to pull reports on user behaviour. What do you dislike about Adobe Marketo Engage? Marketo tries to be an all-in-one suite but falls short with it's email builder and landing page builder. The UX/UI greatly needs improvement. It's clumsy, and very limiting. Even if you hard code your templates and designs, the documentation ...

"Marketo has been a great way to manage and report on campaign activies"

What do you like best about Adobe Marketo Engage? Is good to monitor what leads/contacts are doing, what campaigns are working, and ability to keep database clean What do you dislike about Adobe Marketo Engage? Still at a basic level, so would be great to know more about the reporting capabilities. Sometimes it takes a long time to load (see the loading circle quite often) Recommendations to others considering Adobe Marketo Engage: Make sure to take the training courses and check in the ...