Marketo Reviews in November 2026: User Ratings, Pros & Cons

"New Marketo user with marketing background."

What do you like best about Adobe Marketo Engage? The simplicity with the onboarding for a new user. What do you dislike about Adobe Marketo Engage? The interface is not up to date, would appreciate a more flat environment similar to the rest of the internet services. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing Automation - Automate the large enterprises information flow with customer interaction.

"A Marketing Operations Perspective on Marketo"

What do you like best about Adobe Marketo Engage? Marketo has been our marketing automation tool of use for 5+ years. Prior to implementing Marketo, we had Eloqua in place for a few years. We decide to transition to Marketo for a number of reasons: reduce cost and gain a better user experience with a marketing automation system. Marketo makes it easy to create a marketing program and track its success. With Marketo, we’re able to measure campaign impact on pipeline creation and program ROI. ...

"MA Tools Are All The Same"

What do you like best about Adobe Marketo Engage? I dont have a strong opinion on specific MA tools. I feel there is missing functionality in all but they all pretty much do what you need it to do. What do you dislike about Adobe Marketo Engage? I really dont like that I need to know HTML. I have had to hire consultants to build email templates and landing pages because I dont know code. On top of that, it's not even true web HTML - it's a special Marketo HTML language so my own web ...

"Powerful interface"

What do you like best about Adobe Marketo Engage? I like being able to stay organized with programs and campaigns and assets all in one location. What do you dislike about Adobe Marketo Engage? I dislike some of the landing page creation functionalities. Incorporating native HTML source code into a landing page could be easier. Recommendations to others considering Adobe Marketo Engage: Use a consultant if you're new. What problems is Adobe Marketo Engage solving and how is that benefiting ...

"Customer centric approach to marketing automation"

What do you like best about Adobe Marketo Engage? Marketo tech support is the best tech support I have ever experienced. Every person is a star. I also love that every day I learn a new aspect of Marketo. It can do so much and I love to discover new ways to use it and maximize the value. What do you dislike about Adobe Marketo Engage? You can't just jump into Marketo even if you have used other marketing automation products. Training is required. Also, I find that there are so many ...

"Data Analyst"

What do you like best about Adobe Marketo Engage? The ease of use on building campaigns is great! But you can get as granular as like when it comes to how much data to capture or segmentation of data What do you dislike about Adobe Marketo Engage? limited on A/B testing in an engagement program, you can't use an Email Send Program scenario in an engagement program to do a true A/B test. you have to set a smart campaign up and then create a champion vs challenger email. the only problem with ...

"Marketo Review for S&S"

What do you like best about Adobe Marketo Engage? I like the customer service and ease of the program best. The way it has helped my SEO is great. I also really like how I can manage my events, emails, and other types of activities that my company uses. This has helped us tremendously in the past year since we used the product. What do you dislike about Adobe Marketo Engage? I don't really have any dislikes. The graphics could be updated as they are tricky to change. The template graphics ...

"Powerful MAT Tool"

What do you like best about Adobe Marketo Engage? Very user friendly. The interface is very intuitive. Users can learn the function really fast. In the meanwhile, Marketo is also very powerful. Especially the trigger smart campaigns. The A/B testing functions are my favorite too. What do you dislike about Adobe Marketo Engage? Performance can be better. Takes long time to load the application. Takes long time to load smart list. In our company, we have marketo to sfdc syncing issues. We ...

"Great experience being able to automate our emails and lead tracking"

What do you like best about Adobe Marketo Engage? It's simple for us to add campaigns, track our leads, and add in automated emails schedule them to go out What do you dislike about Adobe Marketo Engage? The interface is a bit boring/plain and I wish the search bar could just search all of marketo What problems is Adobe Marketo Engage solving and how is that benefiting you? marketing automation has been completely solved. time saving

"Empowering Marketers and Companies"

What do you like best about Adobe Marketo Engage? Drag-and-drop construction of smart lists, smart campaigns and flows Ability to clone campaigns and other assets Potential to integrate with other applications What do you dislike about Adobe Marketo Engage? I wish there were a two-way sync between GoToWebinar and Marketo. I'd like to be able to change the template of an email after already selecting one during setup. What problems is Adobe Marketo Engage solving and how is that benefiting ...