Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Comprehensive Execution and Management"

What do you like best about Adobe Marketo Engage? Combines behavioral data with fresh marketing content to deliver the right messaging to the right person at the right time. What do you dislike about Adobe Marketo Engage? Reporting is limited, even with RCE added on. Recommendations to others considering Adobe Marketo Engage: Don't shy on purchasing RCE. It's powerful and extremely useful. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo has helped us ...

"Very poor UX"

What do you like best about Adobe Marketo Engage? I like that I can send emails to 100,000 people at once. But that functionality is hardly unique to Marketo. What do you dislike about Adobe Marketo Engage? Just about everything about the user experience sucks. In 2016, if you need a year-long on boarding course (which you pay additional for) to use the platform to it's full potential there is something hideously wrong. What problems is Adobe Marketo Engage solving and how is that ...

"The solution to the chaos around us"

What do you like best about Adobe Marketo Engage? We are very lucky in our company to have buy in from the CEO all the way down to Marketing users. We believe that Marketo is the best practice solution that merges Salesforce and email automation in one location for our company. The software is basic allowing for each company to create their instance the way they see fit. The Nurture programs offer a different approach to creating a funnel cycle for nurturing potential customers. What do you ...

"Strong enough for IT, but made for a Marketer"

What do you like best about Adobe Marketo Engage? Marketo is a program that seems small and lightweight until you really get under the hood and discover it's a beast of a powerhouse. Having worked with other Marketing Automation tools in the past, I really appreciate how Marketo is built and designed around Marketers, not IT folks. You don't need to know database design, HTML coding or Javascript - but if you do, the possibilities are endless. I've been able to rapidly develop, deploy and ...

"Marketo promises a lot of things upfront, that end up being untrue, or really hard to configure"

What do you like best about Adobe Marketo Engage? I've been the Marketo admin for 6 years, at a 3 of different startups I've been a part of. I've had the experience of setting up the Marketo instances all those times, and I've learned a lot in the process. Marketo does do a lot of cool automation that is more powerful, and flexible, than what Hubspot offers. You are not constrained to do marketing exactly how Hubspot wants you to, and that's great, because every company is different. What ...

"My first shot at marketing automation - not bad"

What do you like best about Adobe Marketo Engage? This was my first exposure to marketing automation, so i loved the basic features of sending out nurture emails and having insight into which emails are sent to whom. What do you dislike about Adobe Marketo Engage? Many parts are clunky. For example - you can't upload an image directly while working in an email or landing page - you have to go to a separate screen into the file manager. (Why isn't there just a pop-up that let's you do ...

"Marketo Administrator"

What do you like best about Adobe Marketo Engage? The email engagement programs work well to get people through a stream. What do you dislike about Adobe Marketo Engage? Money grabbers. To make nice landing pages and customize things like forms is a hassle Recommendations to others considering Adobe Marketo Engage: Consider it may take time to implement with Salesforce if you have any customizations. What problems is Adobe Marketo Engage solving and how is that benefiting you? Using ...

"Marketo Automation Tool Is Poor "

What do you like best about Adobe Marketo Engage? I have been forced to use Marketo and have tried to get into this tool compared to Pardot or other CRM systems. I will say that the only thing Marketo is good at is sending emails. But, it becomes expensive using this tool just for emails and they do not provide any best practice to trigger messaging. What do you dislike about Adobe Marketo Engage? The scoring model and reporting tools are poor. WHY? They do not use machine learning for ...

"Marketo Automation Tool Is Poor "

What do you like best about Adobe Marketo Engage? I have been forced to use Marketo and have tried to get into this tool compared to Pardot or other CRM systems. I will say that the only thing Marketo is good at is sending emails. But, it becomes expensive using this tool just for emails and they do not provide any best practice to trigger messaging. What do you dislike about Adobe Marketo Engage? The scoring model and reporting tools are poor. WHY? They do not use machine learning for ...

"Marketo Review"

What do you like best about Adobe Marketo Engage? The product is very user friendly and easy to use. What do you dislike about Adobe Marketo Engage? Approval process is a little tedious.... Recommendations to others considering Adobe Marketo Engage: Great product. What problems is Adobe Marketo Engage solving and how is that benefiting you? Event invitations, ROI, etc.