Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Flexible, robust, constantly evolving!"

What do you like best about Adobe Marketo Engage? The thing I like best about Marketo is the flexibility provided to users to build things however we want. With any end goal, there's at least 3-5 ways in Marketo to achieve it. I love figuring things out by myself, and Marketo allows me to go with that option when there are easier options available (what can I say, I love problem solving). What do you dislike about Adobe Marketo Engage? Marketo is a great, robust tool - which makes it REALLY ...

"Works great, but not so easy to use"

What do you like best about Adobe Marketo Engage? Marketo offers tons of options, and we love that it can be connected directly to our own CRM. What do you dislike about Adobe Marketo Engage? It isn't as user friendly as other competing email marketing programs, though they are improving. What problems is Adobe Marketo Engage solving and how is that benefiting you? Getting people to open emails is always a challenge. Having them read the email and open a link is even more so. We continue to ...

"Marketo and Marketing"

What do you like best about Adobe Marketo Engage? Everything is relatively user friendly. Self explainatory What do you dislike about Adobe Marketo Engage? Editing in code is a pain in the butt but the drag and drop features doesn't help too much in emails. Recommendations to others considering Adobe Marketo Engage: Good product. Should have a robust marketing plan to get your money's worth. What problems is Adobe Marketo Engage solving and how is that benefiting you? Can reach large groups ...

"Marketo has structured and up-scaled our international marketing efforts"

What do you like best about Adobe Marketo Engage? - The possibility to integrate all aspects of marketing into one system. All of our campaigns, emails, landing pages, webinars, events are going through Marketo. This makes our Marketo database very valuable. - The powerful forms. You can capture data by using a lot of smart techniques within Marketo forms. Also, progressive profiling is very useful. - Easy navigation through the system. For someone who has never worked with such a system ...

"Slow, clunky, overpriced and badly supported; Everything extra costs extra. Avoid."

What do you like best about Adobe Marketo Engage? The idea of what Marketo promises to solve vs the reality of what it does. It's somewhat good at closed-loop attribution for e-mail but fails to deliver on channel and traffic sources. In fact, your average Marketo "expert" doesn't understand traffic sources - only e-mail campaigns. I'ts a terrible fail for a company that promises so much. What do you dislike about Adobe Marketo Engage? Everything: - Clunky, slow UI - Clunky, slow reports - ...

"Slow, clunky, overpriced and badly supported; Everything extra costs extra. Avoid."

What do you like best about Adobe Marketo Engage? The idea of what Marketo promises to solve vs the reality of what it does. It's somewhat good at closed-loop attribution for e-mail but fails to deliver on channel and traffic sources. In fact, your average Marketo "expert" doesn't understand traffic sources - only e-mail campaigns. I'ts a terrible fail for a company that promises so much. What do you dislike about Adobe Marketo Engage? Everything: - Clunky, slow UI - Clunky, slow reports - ...

"User-friendly, intuitive CRM interface"

What do you like best about Adobe Marketo Engage? Marketo has performed optimally for our company's needs. They have developed a very user-friendly platform with a plethora of resources to help you excel in your marketing automation goals, from when you on-board and throughout with easy access to Marketo email and phone support in addition to online support docs. One main functionality that really caught my eye when I first was introduced to this CRM were their developed and refined ...

"Marketo for Startup"

What do you like best about Adobe Marketo Engage? I like that we are able to easily send out communication to our customer base What do you dislike about Adobe Marketo Engage? I dislike that the amount of time it takes us to scrub the list of customers. What problems is Adobe Marketo Engage solving and how is that benefiting you? It does make it somewhat easier to communicate with our customers however it is not something that you can just jump into if someone is out of the office .

"Marketo is a no brainer for Marketing Automation for b2b"

What do you like best about Adobe Marketo Engage? I love the ease of use. I'm not the primary user, as we have a Marketing Automation team that does most of the hands-on, but as Customer Marketing Manager I do have to use Marketo from time to time. It's very easy to navigate and find specific campaigns and results. Coming from a company that used a different tool for Marketing Automation, Marketo is leaps and bounds ahead of its competition. What do you dislike about Adobe Marketo ...

"Marketo brought data to our decisions and automation to our messaging-a game changer for non-profits"

What do you like best about Adobe Marketo Engage? Besides the integration with our CMS, the behavior tracking tool has been invaluable when moving leads through the pipeline and gauging how to communicate to our audience. In the past, we'd guess what people were interested in based on their demographics. Now we know what information they are looking for by their behavior. What I like that sets them apart from other software like this is the Marketo Community and customer support. There's ...