Marketo Reviews in November 2026: User Ratings, Pros & Cons

"HubSpot user loving Marketo: Easy to ramp up & more robust feature set!"

What do you like best about Adobe Marketo Engage? I used HubSpot for several years and even fought back certain members of our marketing team who wanted to switch to Marketo. A few years later and I got offered a position at a new company...who used Marketo. I was nervous at first, but it has been easy to get ramped up with the system. The interface and tabs are pretty intuitive, and the folder and smart campaign structure is set up the way I always wanted HubSpot's to be. Capabilities like ...

"Future of Marketing"

What do you like best about Adobe Marketo Engage? Marketo has very powerful feature in it. Smart campaign is like engine which helps us to drive anything. RE is the best tool for reporting. Rest API is the best to integrate it with any java or .net application Munchkin code and form API to play with lead database. What do you dislike about Adobe Marketo Engage? Marketo should provide more details on the error. Allow developer to read the log files and fix the specific error. Basic Analytics ...

" A Little Clunky but the Safest Bet for Enterprise"

What do you like best about Adobe Marketo Engage? I love the new features that are constantly being rolled out. There's a steep learning curve, but once you get the hang of it - you'll love it. What do you dislike about Adobe Marketo Engage? It's a little clunky. I find it very cumbersome to do rudimentary tasks, at times. Recommendations to others considering Adobe Marketo Engage: I've now had experience with Pardot, Marketo and Hubspot. Hubspot is far and away the best platform for ...

"Marketo vs Pardot"

What do you like best about Adobe Marketo Engage? * The ability to customize Marketo to fit your specific business requirements is outstanding. * Once you get over the learning curve of the UI and functionality, the system is very intuitive. * Data imports and processing happens fast. * The tokens within programs and campaigns makes things a lot quicker when it comes to building landing pages and emails. What do you dislike about Adobe Marketo Engage? * Because of the flexibility in ...

"A Vital Tool for a Marketer's Success"

What do you like best about Adobe Marketo Engage? Essential tool for marketing to understand how marketing is impacting their business. It sits at the hub of integrating any marketing tech stack to your website and tying it all together into Marketing programs and campaigns. It is so much more than a email marketing tool. As a seasoned Director of demand gen marketer and marketing operations in the B2B space, Marketo is a requirement for me to take on any job. It allows you the ability to ...

"A Vital Tool for a Marketer's Success"

What do you like best about Adobe Marketo Engage? Essential tool for marketing to understand how marketing is impacting their business. It sits at the hub of integrating any marketing tech stack to your website and tying it all together into Marketing programs and campaigns. It is so much more than a email marketing tool. As a seasoned Director of demand gen marketer and marketing operations in the B2B space, Marketo is a requirement for me to take on any job. It allows you the ability to ...

"Marketo - A Nucleus for your marketing apps integration"

What do you like best about Adobe Marketo Engage? Flexibility to integrate with other systems like SFDC and legacy event management apps What do you dislike about Adobe Marketo Engage? User experience aspects of Marketo and mobile enablement Recommendations to others considering Adobe Marketo Engage: Use it for core marketing automation operations while you integrate your peripheral systems What problems is Adobe Marketo Engage solving and how is that benefiting you? Campaign management, ...

"Great program"

What do you like best about Adobe Marketo Engage? I like the ability to automate campaigns pretty easily - we use nurture streams for most of our campaigns and Marketo makes it easy to set everything up once and have it run without us having to do much. What do you dislike about Adobe Marketo Engage? It can be a hard program to learn up front - steep learning curve. There are lots of rules you have to follow when setting things up, so attention to detail is a must. What problems is Adobe ...

"Cool but not cool."

What do you like best about Adobe Marketo Engage? Smart Campaigns are powerful, you can do almost any workflows. You can do almost anything with the platform, but it won't necessary be easy, might even be "hackish". Lots of workaround to accomplish what we want to do, but we find a way... What do you dislike about Adobe Marketo Engage? The platform is REALLY slow. Reports are completely useless out of the box. Email editors and Landing pages editors are also so-so. Learning curves for new ...

"Easy to use once you understand the basics"

What do you like best about Adobe Marketo Engage? I like their responsive landing page and email templates. The templates are easy to use and can be customized to meet you style guide if you know HTML and CSS. I also like their daily web page activity reports. What do you dislike about Adobe Marketo Engage? Marketo covers the basics for marketing automation but sometimes I get impatient waiting for the page to load when I'm making edits to an email or landing page. This is common with ...