Marketo Reviews in November 2026: User Ratings, Pros & Cons

"The Sky's The Limit"

What do you like best about Adobe Marketo Engage? Strong lead tracking and nuture campaign functionality. What do you dislike about Adobe Marketo Engage? It's not always an intuitive program to learn. Marketo University is helpful, but it's a bit overwhelming at first. Recommendations to others considering Adobe Marketo Engage: Marketo has a ton of features, and will take months to fully learn. But it's a very powerful tool. If you are a passionate marketer, this can be a great tool. But ...

"Pandora's Box (in a good way?)"

What do you like best about Adobe Marketo Engage? I love the versatility of Marketo. Anything I want to accomplish, I can find a way to do it. Want to send a targeted email to just those within an industry segment, with a specific amount of revenue? You can do it. Want to plug in your content marketing platform and automate your daily newsletter? No problem. Want to identify your target accounts based on IP address and serve them custom offers, landing pages, and content? Go for it. Want to ...

"Pandora's Box (in a good way?)"

What do you like best about Adobe Marketo Engage? I love the versatility of Marketo. Anything I want to accomplish, I can find a way to do it. Want to send a targeted email to just those within an industry segment, with a specific amount of revenue? You can do it. Want to plug in your content marketing platform and automate your daily newsletter? No problem. Want to identify your target accounts based on IP address and serve them custom offers, landing pages, and content? Go for it. Want to ...

"Good software, UI needs help"

What do you like best about Adobe Marketo Engage? Best things about Marketo are: 1. The ability to easily add custom HTML to the Design Studio Templates and within the emails 2. Easy to use image library and folder structure 3. Integration with Salesforce is good 4. Forms work well and have a lot of useful options, plus ability to customize What do you dislike about Adobe Marketo Engage? Things that need improvement: 1. The current Marketo UI is a little dated and not the easiest to ...

"Good software, UI needs help"

What do you like best about Adobe Marketo Engage? Best things about Marketo are: 1. The ability to easily add custom HTML to the Design Studio Templates and within the emails 2. Easy to use image library and folder structure 3. Integration with Salesforce is good 4. Forms work well and have a lot of useful options, plus ability to customize What do you dislike about Adobe Marketo Engage? Things that need improvement: 1. The current Marketo UI is a little dated and not the easiest to ...

"Send emails, report, manage SFDC"

What do you like best about Adobe Marketo Engage? Ability to easily build smart lists for sending emails or making batch changes such as scores or lead statuses What do you dislike about Adobe Marketo Engage? Reporting is challenging and seems somewhat slow, but I am not an expert at it, so it could have more to do with me Recommendations to others considering Adobe Marketo Engage: It may not be the best email program, but it does synch well with SFDC. If you can get the integration ...

"Using Marketo to Save Time"

What do you like best about Adobe Marketo Engage? Marketo has saved us a great deal of time and has enabled us to expand our reach (while beating sales goals). What do you dislike about Adobe Marketo Engage? Marketo doesn't always do what we would expect. For example, our landing pages aren't truly responsive, only mobile-friendly. What problems is Adobe Marketo Engage solving and how is that benefiting you? We needed to generate more (qualified) leads and traffic to our website as well as ...

"1 year marketo user"

What do you like best about Adobe Marketo Engage? I like that you can view reporting easily for active programs. I like that you can also customize send lists and flows as you'd like. To give context, I am a light user of Marketo. I pass of content to our graphic designer and marketo ops lead who then set up email campaigns and activate the programs. I do go into Marketo for reporting, to check program status, look at lead history, check smart lists, etc. What do you dislike about Adobe ...

"HubSpot user loving Marketo: Easy to ramp up & more robust feature set!"

What do you like best about Adobe Marketo Engage? I used HubSpot for several years and even fought back certain members of our marketing team who wanted to switch to Marketo. A few years later and I got offered a position at a new company...who used Marketo. I was nervous at first, but it has been easy to get ramped up with the system. The interface and tabs are pretty intuitive, and the folder and smart campaign structure is set up the way I always wanted HubSpot's to be. Capabilities like ...

"Future of Marketing"

What do you like best about Adobe Marketo Engage? Marketo has very powerful feature in it. Smart campaign is like engine which helps us to drive anything. RE is the best tool for reporting. Rest API is the best to integrate it with any java or .net application Munchkin code and form API to play with lead database. What do you dislike about Adobe Marketo Engage? Marketo should provide more details on the error. Allow developer to read the log files and fix the specific error. Basic Analytics ...