Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Beginner UX designer's perspective on Marketo"

What do you like best about Adobe Marketo Engage? The logical division of the "zones" (Design Studio, Marketing Activities, Lead Database, etc). The fact that the Marketo logo is prominently displayed as the access button for these zones is smart, since it reenforces brand recognition for all users. What do you dislike about Adobe Marketo Engage? In the Design Studio, I wish there was a way to see thumbnails of the image assets with out clicking on the individual file links. It is somewhat ...

"The best community"

What do you like best about Adobe Marketo Engage? I can always find an answer to any problem, or just information on a feature I'm curious about, by searching through Marketo's Community. What do you dislike about Adobe Marketo Engage? I wish certain aspects were more customizable, but maybe I just have to learn more. What problems is Adobe Marketo Engage solving and how is that benefiting you? Keeping track of a prospect's behavior score is definitely helpful in determining how interested ...

"Robust, scalable automation platform"

What do you like best about Adobe Marketo Engage? I love that Marketo has never limited functionality to support a simple UI. What do you dislike about Adobe Marketo Engage? Speed. Marketo is an extremely powerful tool, but your database get's into the millions, it struggled to keep up. Campaign deployments take a full business day and complex smart lists seem to spin for an eternity. Recommendations to others considering Adobe Marketo Engage: Don't hesitate to invest in qualified Marketo ...

"Steep Learning Curve"

What do you like best about Adobe Marketo Engage? Marketo is a full-service solution, which allows you to manage all tracking in one place. What do you dislike about Adobe Marketo Engage? It is not extremely intuitive and takes a long time to learn and understand. Recommendations to others considering Adobe Marketo Engage: Definitely one to add to the list when researching marketing software What problems is Adobe Marketo Engage solving and how is that benefiting you? Attributing ...

"Smart structure, clear results"

What do you like best about Adobe Marketo Engage? Marekto's folder structure really helps you understand what campaigns contain what assets. And there's nearly no end to the custom fields you can add to Marketo. What do you dislike about Adobe Marketo Engage? The Marketo Muchkin API is hard to work with and not well documented. The email templates are not designed to display in Outlook. It's not immediately clear how to get an email that had previously been flagged as bouncing back to a ...

"Must have tool for Analysis "

What do you like best about Adobe Marketo Engage? I like how easy it is to use Marketo and at same time you can do a lot once you know how to use it. Compare to SFDC Reporting, you can use more filters to segment out what you really looking for. Also I like how Marketo has community space where Marketo users can hep each others when someone needs help. What do you dislike about Adobe Marketo Engage? I am not big fun of how there are differences in data between Marketo and CRM report (such ...

"A good platform but not always intuitive"

What do you like best about Adobe Marketo Engage? Marketo is a solid platform for a full range of marketing automation and, most importantly, cross channel tracking and analysis. What do you dislike about Adobe Marketo Engage? Integration is sometimes a challenge, particularly synchronization with SFDC - the typical Marketo user would not necessarily be able to solve issues (primarily speed of sync) on their own. What problems is Adobe Marketo Engage solving and how is that benefiting ...

"Built by Marketers for Marketers"

What do you like best about Adobe Marketo Engage? Intuitive interface to easily build emails, landing pages, campaigns and lead lists. Strong global user community available to help you 24/7 with marketing best practices and product questions. Depending on your coding experience, you can build assets in plain speak or HTML. Reporting can include external web pages and activity. What do you dislike about Adobe Marketo Engage? Depending how many users you have in the system at a given time, ...

"Has many invaluable capabilities, but its limitations infuriate me. "

What do you like best about Adobe Marketo Engage? The SFDC integration is probably the most valuable. What do you dislike about Adobe Marketo Engage? the fact that in order to hide a field, you need to remove it from every single asset its used by. that's crazy!!! It's the kind of work that you give to interns, which in turn makes them never want to use Marketo again What problems is Adobe Marketo Engage solving and how is that benefiting you? Qualifying leads for routing to sales. Being ...

"Great, robust marketing automation tool"

What do you like best about Adobe Marketo Engage? Marketo is very powerful and robust, you can pretty much do anything with the tool and it integrates with so many other services. Takes a bit of a learning curve but it's worth it to be able to build complex programs. What do you dislike about Adobe Marketo Engage? It's sometimes slow to process, customer service is also a bit lacking, user interface isn't the most intuitive What problems is Adobe Marketo Engage solving and how is that ...