Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Love marketo!"

What do you like best about Adobe Marketo Engage? The support staff and how easy it is to use. What do you dislike about Adobe Marketo Engage? We have to use Knak for our email templates. Marketo does not give a good selection. Recommendations to others considering Adobe Marketo Engage: Use the support team. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation and our email campaigns.

"Marketo - A Pleasant Introduction to Marketing Automation"

What do you like best about Adobe Marketo Engage? My favourite part about Marketo is how simple it is to get on-boarded and orientated with the software. Marketo provided a number of different paid and unpaid training programs that answer all your questions and more! What do you dislike about Adobe Marketo Engage? Although not Marketo's fault, the system is quite heavy and has some significant loading wait times. Recommendations to others considering Adobe Marketo Engage: A relatively ...

"Marketing Automation Made Real"

What do you like best about Adobe Marketo Engage? If you can dream it, you can make it. Use triggers, filters on any available field to segment and re-segment campaigns and programs to your heart's content, Whether working with engagement programs, direct mail campaigns, email campaigns or the like, I am able to manipulate programs to achieve the marketing goals that we've set forth. Measuring programs success is a breeze with granular reporting at a campaign, program and channel level, ...

"Marketo has made email tracking awesome"

What do you like best about Adobe Marketo Engage? Easy interface and easy to build out campaigns and updates to SFDC. Tracks where a visitor comes from. We had 1 person we had been emailing and they download a form. Turns out they saw our company listed in an online directory and came to our website. We would not have known the directory listing worked otherwise! What do you dislike about Adobe Marketo Engage? Has been difficult to find best way to update email status in SFDC What problems ...

"Marketo does marketing automation well"

What do you like best about Adobe Marketo Engage? Marketo bridges the gap between leads and contacts. The tool has become a one stop shop for all marketing needs. What do you dislike about Adobe Marketo Engage? The sync has issues at times. I wish the tool included features like advanced webinar setup. I also wish there were easier ways to clean-up an instance and we could remove fields that were accidentally synchronized. The criteria for deduping should be better, email alone isn't ...

"Marketo=Essential"

What do you like best about Adobe Marketo Engage? We love how Marketo is able to implement lead scoring into determining when a lead is qualified or not. It tuely helps to bridge the gap between Marketing and Sales. Using an integration to connect Marketo and Salesforce has assisted our team with delivering highly qualified and warm leads to our sales team to close deals in a much shorter period of time. What do you dislike about Adobe Marketo Engage? I believe that the learning curve for ...

"Marketo Review"

What do you like best about Adobe Marketo Engage? Given that I am relatively new to marketing automation and email marketing, I've found the program pretty easy to use. After watching the tutorials, learning through Marketo University, and by staff members, it is very easy to grasp the program. What do you dislike about Adobe Marketo Engage? I'm learning how to use this program more and more everyday, and as mentioned above, it is fairly easy to grasp the program and develop a solid base. ...

"Marketo through the eye of a digital and database marketing specialist"

What do you like best about Adobe Marketo Engage? I like the easiness of the platform, it is very intuitive. The reporting is really detailed, and finally I feel that I'm able to demonstrate what I do and how it contributes to the business. Customer support is great, I feel that I can count on them. What do you dislike about Adobe Marketo Engage? Although I'm not the budget holder for marketing automation, I think that Marketo is becoming a bit overpriced, and that's a ...

"Easy! Enough said. The team you get when you sign up is so helpful! "

What do you like best about Adobe Marketo Engage? Cloning Feature! That saves me so much time. Tokens are amazing! What do you dislike about Adobe Marketo Engage? Not technically having a way to throttle. Recommendations to others considering Adobe Marketo Engage: A Little bit better foundation classes. What problems is Adobe Marketo Engage solving and how is that benefiting you? Automating Programs. I took us HOURS to to just do a handful of programs and now it only take a few clicks and ...

"Great Product!"

What do you like best about Adobe Marketo Engage? The Marketo platform is very intuitive, and makes marketing activities very easy to conduct. What do you dislike about Adobe Marketo Engage? The only issue we've experienced are some challenges with implementing the solution with our dated MS CRM. Being on an older CRM platform let to some challenges, but the technical support we received from Marketo to resolve our issues was fantastic. What problems is Adobe Marketo Engage solving and how ...