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9.5

SpotScore

Marketo

Marketo Reviews in November 2026: User Ratings, Pros & Cons

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4.16

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Marketo Reviews & Ratings

4.16

Very Good

Based on 2121 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 1771-1780 out of 2430

AU

Anonymous User

09/29/16

5 out of 5

"Marketing Supervisor"

What do you like best about Adobe Marketo Engage? Marketo is simple to use and integrates with other platforms for nice dissection of data. What do you dislike about Adobe Marketo Engage? Purple. I really dislike purple. Just kidding. I think the mobile version of landing pages could be more robust. When I edit in mobile, it's not very attractive or tolerant to change. Recommendations to others considering Adobe Marketo Engage: I would recommend hiring a Marketo certified expert to help use ...

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AU

Anonymous User

09/29/16

5 out of 5

"Great Product!"

What do you like best about Adobe Marketo Engage? The Marketo platform is very intuitive, and makes marketing activities very easy to conduct. What do you dislike about Adobe Marketo Engage? The only issue we've experienced are some challenges with implementing the solution with our dated MS CRM. Being on an older CRM platform let to some challenges, but the technical support we received from Marketo to resolve our issues was fantastic. What problems is Adobe Marketo Engage solving and how ...

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AU

Anonymous User

09/29/16

4.5 out of 5

"Marketo is complex yet works perfectly!"

What do you like best about Adobe Marketo Engage? Customization of every marketing aspect. What do you dislike about Adobe Marketo Engage? HTML can be difficult when trying to build landing pages or email templates. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are able to have a real lead funnel!

JG

Joel G

09/29/16

4.5 out of 5

"Great Product - You'll reach new heights!"

What do you like best about Adobe Marketo Engage? The product is well supported with a growing ecosystem of integrated products: Gotowebecast (and others) for webinars, surveymonkey, etc. . . What do you dislike about Adobe Marketo Engage? It's a complex product and requires a full time admin, plus additional trained staff to really begin to leverage the power of Marketo. And once you get your staff Marketo certified, the headhunters will come calling to steal them away for big ...

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SO

Sean O

09/29/16

4.5 out of 5

"Marketo is the best marketing automation that I've used"

What do you like best about Adobe Marketo Engage? As an admin I like the user interface and the ease the platform has when learning it. What do you dislike about Adobe Marketo Engage? I dislike the fact that account based marketing is just now being offered. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are able to automate our emails and support sales where resources are short.

AU

Anonymous User

09/29/16

4.5 out of 5

"Marketo Review"

What do you like best about Adobe Marketo Engage? That's its a marketers tool. easy to use however you can get complex. Segmentation is great. Email tools are great. Scoring is also great. What do you dislike about Adobe Marketo Engage? Reporting could be a little better and sometimes speed. I know they're currently working on improving reporting and look forward to what they'll come out with. Recommendations to others considering Adobe Marketo Engage: Every system you use is going to have ...

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AG

Alex G

09/29/16

4.5 out of 5

"Marketo, the king of Marketing Auotmation"

What do you like best about Adobe Marketo Engage? Marketo is an extremely flexible marketing automation platform. I like how well it plays with Salesforce and how many different programs you can build from one single service. It has a wonderful support community as well in case you run into any What do you dislike about Adobe Marketo Engage? The interface is a little clunky, so it takes a while to learn. But now that I understand its basic paradigm and know where to find everything, it's ...

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AU

Anonymous User

09/29/16

4.5 out of 5

"The best community"

What do you like best about Adobe Marketo Engage? I can always find an answer to any problem, or just information on a feature I'm curious about, by searching through Marketo's Community. What do you dislike about Adobe Marketo Engage? I wish certain aspects were more customizable, but maybe I just have to learn more. What problems is Adobe Marketo Engage solving and how is that benefiting you? Keeping track of a prospect's behavior score is definitely helpful in determining how interested ...

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JP

Joseph P

09/29/16

4.5 out of 5

"Beginner UX designer's perspective on Marketo"

What do you like best about Adobe Marketo Engage? The logical division of the "zones" (Design Studio, Marketing Activities, Lead Database, etc). The fact that the Marketo logo is prominently displayed as the access button for these zones is smart, since it reenforces brand recognition for all users. What do you dislike about Adobe Marketo Engage? In the Design Studio, I wish there was a way to see thumbnails of the image assets with out clicking on the individual file links. It is somewhat ...

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AU

Anonymous User

09/29/16

4.5 out of 5

"Exceptional Marketing Automation Tool!!"

What do you like best about Adobe Marketo Engage? I like email and landing page template and that you can create one and reuse it on multiple email/landing pages. This make my life as developer and email marketing specialist much easier and efficient. Also new landing page admin UI allows clients(and users) easily hide/show, change colors and edit pre-formatted landing page without having knowledge of html/css. What do you dislike about Adobe Marketo Engage? Lack of functionality to disable ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].