Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Flexible, Well-Organized, and Intuitive"

What do you like best about Adobe Marketo Engage? Marketo takes a sophisticated approach to marketing automation and makes it flexible enough to apply to the ways ANY company builds its GTM strategy. Other marketing automation platforms restrict users to thinking about the world in terms of Inbound & Outbound, which dictates a lot of process and reduces reporting to last click across channels. Marketo frees marketers, in general, and in the specific case of the team I've been lucky enough ...

"Great automation platform!"

What do you like best about Adobe Marketo Engage? we migrated from another automation platform to Marketo because Marketo's robust functionality and ease-of-use. Marketo's consultant team is very knowledgeable and helpful during our on-boarding process, and throughout our last year of using Marketo, their support team at west coast were very responsive and helpful as well! It's a great and open canvas to paint how you want your marketing campaigns work or tracked, leads processed and ...

"As a user and customer"

What do you like best about Adobe Marketo Engage? The thing that I like best is: - the way how is it easy to create programs - the innovative features that it provides What do you dislike about Adobe Marketo Engage? The thing that i dislike is: - the tool is very slow, it takes time to respond - the interface, it's not very ergonomic Recommendations to others considering Adobe Marketo Engage: Marketo is a great tool that can help business to make automation campaigns, to make more alignment ...

"Marketo=Essential"

What do you like best about Adobe Marketo Engage? We love how Marketo is able to implement lead scoring into determining when a lead is qualified or not. It tuely helps to bridge the gap between Marketing and Sales. Using an integration to connect Marketo and Salesforce has assisted our team with delivering highly qualified and warm leads to our sales team to close deals in a much shorter period of time. What do you dislike about Adobe Marketo Engage? I believe that the learning curve for ...

"Solid Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? Easily manage campaigns, ongoing engagement programs, track user activity and act on that activity, provide meaningful analytics, provide sales with MQLs, manage event registration, and more. Powerful API allows you to track all sorts of activities. Integrates with a number of CRM platforms. What do you dislike about Adobe Marketo Engage? I'd love to see some stronger event management features added to the platform. It lacks the capability ...

"Great automation platform!"

What do you like best about Adobe Marketo Engage? we migrated from another automation platform to Marketo because Marketo's robust functionality and ease-of-use. Marketo's consultant team is very knowledgeable and helpful during our on-boarding process, and throughout our last year of using Marketo, their support team at west coast were very responsive and helpful as well! It's a great and open canvas to paint how you want your marketing campaigns work or tracked, leads processed and ...

"Marketo Review"

What do you like best about Adobe Marketo Engage? Given that I am relatively new to marketing automation and email marketing, I've found the program pretty easy to use. After watching the tutorials, learning through Marketo University, and by staff members, it is very easy to grasp the program. What do you dislike about Adobe Marketo Engage? I'm learning how to use this program more and more everyday, and as mentioned above, it is fairly easy to grasp the program and develop a solid base. ...

"If you can dream it then Marketo can do it"

What do you like best about Adobe Marketo Engage? Marketo is a flexible automation platform that can handle anything you can throw at it with ease. What do you dislike about Adobe Marketo Engage? I wish there were more templates so that you don't have to build everything from scratch. What problems is Adobe Marketo Engage solving and how is that benefiting you? Collecting leads on the website and putting them in the right campaign tracks.

"My experience with Marketo has been great"

What do you like best about Adobe Marketo Engage? My favorite thing about my Marketo experience is the community. I use it for problems I am encountering, staying on top of industry trends and sometimes just confirming that not only do I have an issue...other people have the same issues! I also enjoy that there are continued updates. Most recently, I have enjoyed The Nation Talk videos. What do you dislike about Adobe Marketo Engage? Right now Marketo has been implementing roll outs for ...

"Simple to use, powerful tool!"

What do you like best about Adobe Marketo Engage? I love how easy it is to use, even with limited training-- it's easy to go in and do what you need to create emails, landing pages, nurtures, anything! The smart list features make it very easy to monitor persona groups or even overall results of campagins. What do you dislike about Adobe Marketo Engage? The email builders aren't very fluid-- you can drag and drop components, but you can't easy add an extra column or have multiple buttons ...