Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Very Happy Customer "

What do you like best about Adobe Marketo Engage? I like how easy it is to create a campaign and send it to anyone in my database. It is very easy to filter to specific or larger broad audiences. I also love how easy it is to make and pull reports in Makreto. What do you dislike about Adobe Marketo Engage? The email templates can be a little tricky if you are trying to copy and paste formatted text. The new 2.0 templates are much easier to use. Recommendations to others considering Adobe ...

"Marketo Helps us Manage Complexity of Marketing"

What do you like best about Adobe Marketo Engage? For administrators, I think that Marketo is the best interface for quickly creating programs and deploying them. Marketo has supported us as a mid-market company better than other solutions in the market. I'm able to quickly see the status of my database and spin up programs. We use Marketo to run automated and batch email programs, control our data, score leads and define how we look at marketable contacts. We run all of our data through ...

"Marketo has been instrumental to tracking campaign ROI and program expansion"

What do you like best about Adobe Marketo Engage? I like the precise tracking of how a lead moves through the pipeline, from creation to purchase, enabling my team to asses campaign influence as well as buyer journey. Additionally, for campaign execution and increasing programs with a growing marketing org, Marketo allows us to maintain and expand campaigns across all marketing functions. What do you dislike about Adobe Marketo Engage? Lately, since the Spring'16 update, Marketo has had a ...

"Detailed Marketing Automation product, some minor tweaks still needed "

What do you like best about Adobe Marketo Engage? Nurture Programs and Lead Scoring. By using the Nurture Programs combined with Lead Scoring we have been able to vastly improve our processes for qualifying leads. Having the ability to set up predefined Email lists and then tailor the content which Leads receive based on their behaviour, by using streams, has increased the number of warm leads which our telesales team receive. This has resulted in a much-improved conversion rate. The ...

"Marketo is my favorite marketing/sales tool"

What do you like best about Adobe Marketo Engage? I have been a Marketo user for about 8 years now. I have no idea how I was doing any email marketing or lead generation before Marketo. The platform is easy to use and just simply works. If I can't figure something out then I can almost always find it on the community. What do you dislike about Adobe Marketo Engage? There is not much that I dislike. My company has a complex salesforce instance and so the integration to Marketo has not been ...

"Marketo Experience"

What do you like best about Adobe Marketo Engage? I have been using Marketo for 2+ years and generally I am very pleased with the software. The UI is intuitive and generallt easy to use. I can often have new users up and running and creating campaigns in a few weeks and while the learning curve is not as steep as some others it is still powerful enough to allow you to modify (ie hack) for sophisticated orhcestration of sales and marketing activities. What do you dislike about Adobe Marketo ...

"Easy to use"

What do you like best about Adobe Marketo Engage? Ease of Use after set up. As a SFDC Admin I have found it easy to step in when needed and navigate the system. What do you dislike about Adobe Marketo Engage? Marketo looks at data differently than SFDC so reports from Sales vs. Marketing don't match up What problems is Adobe Marketo Engage solving and how is that benefiting you? Constant and easy communication with leads, prospects and clients.

"Do you take things apart to see how they work? If yes, this is your software."

What do you like best about Adobe Marketo Engage? Marketo is the tool for marketers who need more than the out of the box functionality. It works well with whatever your current processes may be and is useful for full pipeline reporting. I enjoy the fact that I can automate processes, syncing it up with the way that the sales process works in Salesforce. This enables marketers to use lead scoring in a way that is meaningful based on behavior and demographic markers. The automatic workflow ...

"Great Software with Excellent Support"

What do you like best about Adobe Marketo Engage? I love the Community. No matter what issue you are experiencing or what questions you may have, there are plenty of others who have experienced it and can help resolve the issue or other who are also seeking answers. Marketo employees are also available to assist with issues and to make recommendations for better use of the software. What do you dislike about Adobe Marketo Engage? I don't dislike anything about Marketo. There are areas for ...

"Flexible, Well-Organized, and Intuitive"

What do you like best about Adobe Marketo Engage? Marketo takes a sophisticated approach to marketing automation and makes it flexible enough to apply to the ways ANY company builds its GTM strategy. Other marketing automation platforms restrict users to thinking about the world in terms of Inbound & Outbound, which dictates a lot of process and reduces reporting to last click across channels. Marketo frees marketers, in general, and in the specific case of the team I've been lucky enough ...