Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Marketo with Salesforce"

What do you like best about Adobe Marketo Engage? Once set up it runs without too much intervention. Send out a lot of drip campaigns automatically and we know that all of our leads are getting follow up emails. Have been using now for quite a few years and compared to others out there as well - Marketo still meets all the criteria and gets the job done! What do you dislike about Adobe Marketo Engage? Has a learning curve - but anything with robust capabilities does. Does take some effort ...

"I used Marketo at my last 3 companies"

What do you like best about Adobe Marketo Engage? I use Marketo as the central platform where I control all my marketing activities and lead flow. It takes some work to setup the platform at the beginning, but once you have arranged all the triggered campaigns and smart lists, it works in the background without additional efforts. I always work with Marketo integrated with Salesforce and I am able to analyze the performance from top of the funnel all the way to pipeline created and closed ...

"Achieve great things using fewer resources"

What do you like best about Adobe Marketo Engage? Marketo has a great mix of usability and functionality. If your goal is to see immediate productivity gains with limited resources, Marketo is a perfect fit. Anyone can build sophisticated workflows, data segments, and customized digital content without advanced developer skills. Integrating Marketo with Salesforce is as simple as the click of a button. What do you dislike about Adobe Marketo Engage? Landing page and form functionality are ...

"Learning to love Marketo"

What do you like best about Adobe Marketo Engage? Robust tool that integrates nicely with other critical tools we use, drip campaigns very easy to execute ongoing after initial setup. What do you dislike about Adobe Marketo Engage? Conceptually simple but takes some time to get started when new to Marketo, sometimes painfully slow. What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead cultivation - from warming new leads to nurturing existing / long-time leads - ...

"Achieve great things using fewer resources"

What do you like best about Adobe Marketo Engage? Marketo has a great mix of usability and functionality. If your goal is to see immediate productivity gains with limited resources, Marketo is a perfect fit. Anyone can build sophisticated workflows, data segments, and customized digital content without advanced developer skills. Integrating Marketo with Salesforce is as simple as the click of a button. What do you dislike about Adobe Marketo Engage? Landing page and form functionality are ...

"I used Marketo at my last 3 companies"

What do you like best about Adobe Marketo Engage? I use Marketo as the central platform where I control all my marketing activities and lead flow. It takes some work to setup the platform at the beginning, but once you have arranged all the triggered campaigns and smart lists, it works in the background without additional efforts. I always work with Marketo integrated with Salesforce and I am able to analyze the performance from top of the funnel all the way to pipeline created and closed ...

"Marketo "

What do you like best about Adobe Marketo Engage? Creating smartlists and campaigns have been really east to yse! What do you dislike about Adobe Marketo Engage? Some of the integrations with Salesforce What problems is Adobe Marketo Engage solving and how is that benefiting you? Sending emails to large amounts of people.

"Marketo with Salesforce"

What do you like best about Adobe Marketo Engage? Once set up it runs without too much intervention. Send out a lot of drip campaigns automatically and we know that all of our leads are getting follow up emails. Have been using now for quite a few years and compared to others out there as well - Marketo still meets all the criteria and gets the job done! What do you dislike about Adobe Marketo Engage? Has a learning curve - but anything with robust capabilities does. Does take some effort ...

"Marketo makes our marketing team efficient"

What do you like best about Adobe Marketo Engage? I've been at two medium sized companies where we've moved from an old-school ESP to Marketo and both times it made a huge difference in how efficient we were as a marketing department. Automating basic processes that had to be done manually on a daily or weekly basis previously has been a huge win, but more importantly being able to effectively use lead scoring to qualify leads before passing them to sales has been extremely beneficial. What ...

"This product allows a streamlined marketing automation program! "

What do you like best about Adobe Marketo Engage? Ease of use, to put it simply! Allows us to easily manage all email leads. What do you dislike about Adobe Marketo Engage? No sandbox feature, makes testing difficult. Often some leads do not have a campaign attached. Recommendations to others considering Adobe Marketo Engage: We love the product! What problems is Adobe Marketo Engage solving and how is that benefiting you? Management of marketing campaigns successfully!