Marketo Reviews in November 2026: User Ratings, Pros & Cons

"The best marketing automation solution available "

What do you like best about Adobe Marketo Engage? Ability to partition data and workspaces. International language support. Smartlist far exceed anything from the. competition Constant development adding new features What do you dislike about Adobe Marketo Engage? The reporting needs significant improvement The performance of the interface often bogs down Recommendations to others considering Adobe Marketo Engage: While expensive this is the best solution for marketing automation What ...

"Great technology, always pushing towards the future and what's next"

What do you like best about Adobe Marketo Engage? A couple of years ago we added RTP to our Lead management package and really like how it can personalize the content to website visitors. What do you dislike about Adobe Marketo Engage? We use a custom wordpress theme which has made some of the RTP integration a little bit more challenging. It would be helpful if there was a wordpress plug in for the ABM module. What problems is Adobe Marketo Engage solving and how is that benefiting ...

"Admin and Analytics Manager"

What do you like best about Adobe Marketo Engage? The ability to create fairly complex workflows in an user friendly interface. What do you dislike about Adobe Marketo Engage? Their reporting capabilities could be improved. For us it's not that big of a problem because our data flows into Salesforce, so we can leverage Salesforce reports or use our BI tool (Tableau). What problems is Adobe Marketo Engage solving and how is that benefiting you? We are solving several business problems from ...

"Marketo Review"

What do you like best about Adobe Marketo Engage? Marketo is especially great at lead gen. and management. It's allowed us to establish a strategy for lead management and nurturing campaigns. What do you dislike about Adobe Marketo Engage? it can be expensive. It doesn't always play nice with Salesforce. What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead management and nurture marketing.

"Powerful Marketing Automation, Not Super Easy or a Ton of Help"

What do you like best about Adobe Marketo Engage? The number of features and amount of data collected is impressive. Very full feature set. What do you dislike about Adobe Marketo Engage? The amount of work it takes. Nothing is easy. There's not a ton of help and they don't do a great job on the first swing (very superficial and almost assume that you've done no troubleshooting at all). We also seem to have issues with page/form loading....seems to take a looooong time, which is really bad ...

"Powerful Marketing Automation, Not Super Easy or a Ton of Help"

What do you like best about Adobe Marketo Engage? The number of features and amount of data collected is impressive. Very full feature set. What do you dislike about Adobe Marketo Engage? The amount of work it takes. Nothing is easy. There's not a ton of help and they don't do a great job on the first swing (very superficial and almost assume that you've done no troubleshooting at all). We also seem to have issues with page/form loading....seems to take a looooong time, which is really bad ...

"Most flexible software, easiest to troubleshoot"

What do you like best about Adobe Marketo Engage? The power to clone programs, using tokens, using templates, and its UX. A thing of beauty. What do you dislike about Adobe Marketo Engage? Loading errors, bandaids, and a few functionalities are lacking: -SFDC / MKTO sync doesn't allow multiselect items to come over as separate field inputs. They are separated by a semicolon which messes up our segmentation -Email editor 1.0 and 2.0 are having issues working well together. Product ...

"Learning to love Marketo"

What do you like best about Adobe Marketo Engage? Robust tool that integrates nicely with other critical tools we use, drip campaigns very easy to execute ongoing after initial setup. What do you dislike about Adobe Marketo Engage? Conceptually simple but takes some time to get started when new to Marketo, sometimes painfully slow. What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead cultivation - from warming new leads to nurturing existing / long-time leads - ...

"Marketo is a Game-Changer"

What do you like best about Adobe Marketo Engage? Marketo has changed the way we operate as a marketing department. We went from no marketing automation to Marketo, so even the small things (lead scoring, LLM, reporting) were huge for us. My favorite part of Marketo is the ability to use one system to run campaigns (online, offline) and see results. What do you dislike about Adobe Marketo Engage? The only thing I "dislike" about Marketo is that our team is limited in use (number of. people ...

"Marketo "

What do you like best about Adobe Marketo Engage? Creating smartlists and campaigns have been really east to yse! What do you dislike about Adobe Marketo Engage? Some of the integrations with Salesforce What problems is Adobe Marketo Engage solving and how is that benefiting you? Sending emails to large amounts of people.