Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Marketo is friendly for users of all experience levels"

What do you like best about Adobe Marketo Engage? We have a large Marketo instance and many daily users with varying skill sets and experience. Marketo has been a great tool that fits the need of a variety of different departments within out marketing organization. What do you dislike about Adobe Marketo Engage? Marketo looks at records based on the individual. It's harder to segmentation based on accounts or have account data roll down to the contact without a sync to Salesforce. What ...

"Marketo Lover"

What do you like best about Adobe Marketo Engage? We saved 30%, and have 27% more usage due to improved user interface What do you dislike about Adobe Marketo Engage? not as robust as Eloqua in many of the functionalities. We lost our Eloquan, but ended up spending much less on a Marketo User. Recommendations to others considering Adobe Marketo Engage: All Eloqua clients should take a look at Marketo and see the improved results that better functionality, and ease of use will bring to their ...

"Marketo "

What do you like best about Adobe Marketo Engage? Marketo is a near-perfect tool belt for marketing professionals. It is a comprehensive platform with (almost) everything we could ever need. What do you dislike about Adobe Marketo Engage? Marketo is not always the most user friendly. It's complex, which is great, but tools that everyone should be using get lost in the mix. What problems is Adobe Marketo Engage solving and how is that benefiting you? Starting a marketing team from scratch, ...

"great marketing automation tool"

What do you like best about Adobe Marketo Engage? connects marketing to sales the best way What do you dislike about Adobe Marketo Engage? difficult to follow lead scoring and track the leads What problems is Adobe Marketo Engage solving and how is that benefiting you? connect sales n marketing

"Great Email Campaign Service!"

What do you like best about Adobe Marketo Engage? Marketo allows for easy campaign automation in today's marketing world. It's easy to create various lead databases and targets in mind that you can tailor various campaigns to. What do you dislike about Adobe Marketo Engage? The UI needs a bit of work but overall it's a great tool. What problems is Adobe Marketo Engage solving and how is that benefiting you? Successful monitoring of campaigns with analytics and tracking to ensure you are ...

"Easy to learn, difficult to master."

What do you like best about Adobe Marketo Engage? I was able to go from zero to MCE certified in two months. What do you dislike about Adobe Marketo Engage? It is verrrrry slow. Loading screens take forever. Recommendations to others considering Adobe Marketo Engage: Unless you're Fortune 500 and need an enterprise solution (Eloqua), Marketo is the marketing automation platform you need. What problems is Adobe Marketo Engage solving and how is that benefiting you? We wouldn't really have a ...

"simple but powerful marketing automation tool"

What do you like best about Adobe Marketo Engage? The ease of use of the system. It's quite simple to create fully automated campaigns. What do you dislike about Adobe Marketo Engage? The API integration isn't great. could be improved. What problems is Adobe Marketo Engage solving and how is that benefiting you? communicating with customers and users to improve their experience with our product.

"simple but powerful marketing automation tool"

What do you like best about Adobe Marketo Engage? The ease of use of the system. It's quite simple to create fully automated campaigns. What do you dislike about Adobe Marketo Engage? The API integration isn't great. could be improved. What problems is Adobe Marketo Engage solving and how is that benefiting you? communicating with customers and users to improve their experience with our product.

"Marketo Makes My Job More Flexible"

What do you like best about Adobe Marketo Engage? I love that Marketo has such an active community. There are no shortage of users who want to share their ideas, their lessons learned, and their best practices. You need only head out to the community to find any number of ways to attack a potential issue. With so many users active in the community, help is just around the corner. I love being able to reach out to my peers to see all the cool things they've created. What do you dislike about ...

"Intuitive Marketing Automation"

What do you like best about Adobe Marketo Engage? One of the things I appreciate most about Marketo is the intuitive UI and the ease with which we're able to set up our campaign tracking and execute our email sends. What do you dislike about Adobe Marketo Engage? I have spent hours waiting for smart lists to load and our Salesforce/Marketo sync is very slow. What problems is Adobe Marketo Engage solving and how is that benefiting you? We use Marketo to attribute inbounds and dollars to our ...