Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Marketo is friendly for users of all experience levels"

What do you like best about Adobe Marketo Engage? We have a large Marketo instance and many daily users with varying skill sets and experience. Marketo has been a great tool that fits the need of a variety of different departments within out marketing organization. What do you dislike about Adobe Marketo Engage? Marketo looks at records based on the individual. It's harder to segmentation based on accounts or have account data roll down to the contact without a sync to Salesforce. What ...

"Essential for marketing campaigns"

What do you like best about Adobe Marketo Engage? structured campaign setup easy html setup What do you dislike about Adobe Marketo Engage? Very slow and unintuitive UI. Requires training Recommendations to others considering Adobe Marketo Engage: get training on features to leverage best What problems is Adobe Marketo Engage solving and how is that benefiting you? more efficient execution of campaigns

"Current admin"

What do you like best about Adobe Marketo Engage? Powerful tool, allows for the management of a wide variety of marketing efforts and the associated back-end automations. Integrates with many external platforms and easily. What do you dislike about Adobe Marketo Engage? There are a few seemingly obvious and necessary features that are simply missing from the tool-- for instance, there isn't a save button.... any campaign edits made or new efforts created go live immediately. As a result, ...

"Made for Marketers"

What do you like best about Adobe Marketo Engage? Intuitive interface not requiring coding experience. Seamless integrations with SFDC. ecosystem surrounding Marketo, What do you dislike about Adobe Marketo Engage? performance - issues with trigger response time. API is not robust. RCA is not fast and flexible enough. Recommendations to others considering Adobe Marketo Engage: Great starting point for someone new to MAP. Lots of features and headroom to use new features as the marketer ...

"Marketo is a great marketing automation tool"

What do you like best about Adobe Marketo Engage? It is fairly easy to learn once you are familiar with their terminology and concepts, especially if you have any experience with marketing automation in the past. I like the level of customization I can apply to emails dynamically during running programs. Their support is also very responsive and helpful when I need them. What do you dislike about Adobe Marketo Engage? Some of the email templates were initially a little difficult to deal ...

"I am so happy I dedicated my time learning Marketo more then any other platform. "

What do you like best about Adobe Marketo Engage? The ease and simplicity of the program makes Marketo beginner-friendly and easy to master. I have no problem learning how to use Marketo and teach it to my colleagues. What do you dislike about Adobe Marketo Engage? I disliked how some of the university courses were out of date, but i'm sure they will be updated shortly. Recommendations to others considering Adobe Marketo Engage: You will thank yourself later for going through the university ...

"Essential for marketing campaigns"

What do you like best about Adobe Marketo Engage? structured campaign setup easy html setup What do you dislike about Adobe Marketo Engage? Very slow and unintuitive UI. Requires training Recommendations to others considering Adobe Marketo Engage: get training on features to leverage best What problems is Adobe Marketo Engage solving and how is that benefiting you? more efficient execution of campaigns

"Marketo is the Wizard of Oz Making the Marketing/Sales Emerald City Light Up!"

What do you like best about Adobe Marketo Engage? I've been using Marketo for 4+ years and have seen the evolution of their business during this time. I love that it puts Marketing in the driver's seat more than any other solution that I've used in the past--It allows Marketing to have one central hub where we can engage, score, nurture and track all our leads from all marketing channels. And Sales loves that Marketing can share valuable insights about their leads/prospects/clients and help ...

"Marketo in a view"

What do you like best about Adobe Marketo Engage? functionalities, broad set of marketing capabilities. What do you dislike about Adobe Marketo Engage? speed, interface, first level of customer service What problems is Adobe Marketo Engage solving and how is that benefiting you? Demand Gen, Lifecycle Marketing, ABM

"Marketo has a lot of capabilities as a lead mgmt/flow tool"

What do you like best about Adobe Marketo Engage? I primarily use Marketo as an email marketing solution. Marketo is a great lead management tool, and has done a lot of work to compete with some of the bigger ESPs by rolling out improved email analytics. One of the best things about Marketo is they take feedback to heart --ideas they call them-- and are quick to roll out new features. What do you dislike about Adobe Marketo Engage? Because Marketo started out as more of a lead ...