Marketo Reviews in November 2026: User Ratings, Pros & Cons

"An automation powerhouse"

What do you like best about Adobe Marketo Engage? Marketo truly shines with advanced lead scoring, and ease of implementation for nurture. We rely on Marketo quite a bit as our internal CRM has limited capabilities. Reporting has gotten substantially more powerful in the past several years, and engagement programs make my life substantially easier. What do you dislike about Adobe Marketo Engage? The learning curve, but that is to be expected. Marketo is an incredibly overwhelming ...

"Lots of opportunity with Marketo."

What do you like best about Adobe Marketo Engage? The integrations with other products, step-by-step instructions, the help from the Marketo community if you have questions. What do you dislike about Adobe Marketo Engage? It was hard at first to get used to using marketing automation, but that's not necessary Marketo's fault. Once you get familiar with its platform, it becomes easier to use. My big dislike is also a positive though - there's so much you can do with it, I know i'm under ...

"Marketo review"

What do you like best about Adobe Marketo Engage? Marketo is very customizable and powerful. Capable of meeting most organizational needs that may arise. What do you dislike about Adobe Marketo Engage? Marketo's UI can be a bit clunky and occasionally glitchy. It would also be great to see Marketo test new features more regularly (my company would happily help with the testing process). What problems is Adobe Marketo Engage solving and how is that benefiting you? We use Marketo to create ...

"Weighty, powerful but inflexible"

What do you like best about Adobe Marketo Engage? Marketo is a full suite marketing automation system. I've been impressed with its scope of abilities to achieve complex campaigns and has an extensive list of integrations. Very impressed with how complexity can be managed at scale What do you dislike about Adobe Marketo Engage? Very Very inflexible in comparison to the competition. Many integrations don't work unless you also pay for enterprise level with those integrations. Really should ...

"Marketo Works!"

What do you like best about Adobe Marketo Engage? The Marketo custom scoring model is excellent. I have never liked the pre-packaged scoring systems from other companies because engagement qualifications are unique to each company. What do you dislike about Adobe Marketo Engage? The Analytics could be better and my clients choose not to upgrade to the premium analytics package. Recommendations to others considering Adobe Marketo Engage: The customized scoring needs to be thought through. If ...

"Full Feature Marketing Automation Solution"

What do you like best about Adobe Marketo Engage? Marketo is a full-feature marketing automation solution. It can and will scale with your organization. I've used it at both small and large organizations, and it works for both. The nice piece is that you can make your marketing strategy as complex as you want it to be. If you want to pull in dynamic content and do sophisticated trigger based automated email steams you can. If you just want to send one-off emails to your entire database you ...

"Marketo is a robust marketing automation program."

What do you like best about Adobe Marketo Engage? The ability to automate and edit our nurture streams. What do you dislike about Adobe Marketo Engage? The lack of user friendly design templates. Recommendations to others considering Adobe Marketo Engage: Make sure you are fully aware of how long it will take you to get fully implemented. It took us at least 6 months to feel fully implemented. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are able to do ...

"Comprehensive tool!"

What do you like best about Adobe Marketo Engage? I like that it's my one-stop shop for the most important marketing communication and lead gen functions. What do you dislike about Adobe Marketo Engage? I wish we had more access to training included with our plan. Recommendations to others considering Adobe Marketo Engage: I would recommend a trial and setting up email newsletters and lead forms connected to your site to see how seamlessly it all works. What problems is Adobe Marketo Engage ...

"Marketo has become the engine that runs our Marketing department"

What do you like best about Adobe Marketo Engage? The depth at which we can run (and report on) our campaigns has been beneficial to not only our Marketing efforts, but corporate efforts. What do you dislike about Adobe Marketo Engage? The ad-hoc Revenue Explorer tool is not as intuitive (but still valuable). Recommendations to others considering Adobe Marketo Engage: Make sure your IT team is on-board with initial launch. They will be integral to launch success. Also, rely on the Community ...

"Great marketing automation tool!"

What do you like best about Adobe Marketo Engage? This is a pretty good marketing automation tool. We currently use this tool and have found it helpful for most of our marketing needs. What do you dislike about Adobe Marketo Engage? This product could be more integrated into Salesforce.com, that would make it more seamless and easier to use. What problems is Adobe Marketo Engage solving and how is that benefiting you? Captured more marketing leads, removed manual work and provided a lot ...