Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Great platform for tracking, not so great for easy visual content"

What do you like best about Adobe Marketo Engage? I like that I am able to track everything that my customers are interacting with on the emails I send. I also really like the capability to create landing pages for registration on events and gated content. What do you dislike about Adobe Marketo Engage? The interface is not so friendly with regards to creating visually compelling emails on a short timeframe. Everything seems to have to be designed using HTML in order to make it look truly ...

"Great marketing automation system"

What do you like best about Adobe Marketo Engage? Powerful platform suitable for companies of all sizes. A necessity for day-to-day marketing programs and activities. Strong integration with SFDC. What do you dislike about Adobe Marketo Engage? Design for templates is rigid and has limitations. Recommendations to others considering Adobe Marketo Engage: Evaluate your needs and current marketing initiatives and what metrics you measure the success of these initiatives. If it is anything more ...

"A continuing struggle"

What do you like best about Adobe Marketo Engage? When everything works as it should, we have found a lot of success. Campaigns have driven an increase in lead conversion and the landing pages have been very helpful in getting new leads into the funnel. What do you dislike about Adobe Marketo Engage? The weekly headaches. Every time we get something working there will be at least one instance where it decides not to. From emails not lining up to sending out a random email with a subject ...

"I have been using MArketo for almost 2 years now and over all I am impressed"

What do you like best about Adobe Marketo Engage? Not only do I enjoy the product, I also like how proactive the support team is. What do you dislike about Adobe Marketo Engage? I dislike the fact that there aren't regular user group meetings in New Zealand What problems is Adobe Marketo Engage solving and how is that benefiting you? the over all lead managagement for clients has improved, the personalization feature is what impresses me the most

"Email Marketing Made Easy"

What do you like best about Adobe Marketo Engage? The ease of use. Marketo makes it easy to balance large projects (whether its nurturing or marketing campaigns) with small experiments (engagement). Having the ability to do all of this in one place makes my job easier and faster. What do you dislike about Adobe Marketo Engage? Page loading and speed of processes. When we're running on a tight deadline it would be nice if the system could be a bit faster. There are times when just saving and ...

"Flexible and easy to use."

What do you like best about Adobe Marketo Engage? the easy to use interface, drag and drop functionality. Ability to customize and support many functions. What do you dislike about Adobe Marketo Engage? Customer support, the new community, and What problems is Adobe Marketo Engage solving and how is that benefiting you? The need to capture interested leads and route them to sales in a timely and efficient manner. We have seen more efficiency in where we spend our time and metrics around the ...

"The best choice for Salesforce.com users"

What do you like best about Adobe Marketo Engage? The integration with Salesforce.com is amazing. Building smart campaigns and programs makes work fun! Setting up email campaigns is very easy to do. An entry level marketing professional can learn to setup basic email campaigns in just a few hours with some training support. By using triggers and the change value flow step or scheduling reoccurring smart campaigns, you can clean and update your data easily. What do you dislike about Adobe ...

"Being a Marketing Rockstar with Marketo"

What do you like best about Adobe Marketo Engage? "Create and Forget" is the punch of Marketo. It is incredible how you can implement your marketing brainstormed ideas using triggers into a campaign and then it becomes a self-sustained mechanism which takes care of itself. The beauty of the whole tool is in it's modularity and how the changes could be made on the fly to adapt to your dynamic marketing strategies. What do you dislike about Adobe Marketo Engage? The waiting time for certain ...

"Full Featured, Consultant Required"

What do you like best about Adobe Marketo Engage? Marketo sticks to what it knows best. Its core marketing automation product allows you to manage leads, send emails and score leads without having to pay attention to campaigns day to day. The platform is incredibly customizable, allowing you to achieve efficiencies you can not achieve with many other platforms on the market. What do you dislike about Adobe Marketo Engage? Marketo's customization comes at a cost to usability. If you are ...

"A pretty good marketing software"

What do you like best about Adobe Marketo Engage? Marketo is extremely easy to use and master. Having only used it for about 6 months, I feel like I have a strong understanding of the software and it's capabilities. Setting up campaigns is simple, and the capability to get user's information is very useful so we can add people to our database. Also, it's fairly easy to pull reports to share with other departments. Everything translates into an excel sheet making it more usable. It's also ...