Marketo Reviews in November 2026: User Ratings, Pros & Cons

"My experience with Marketo"

What do you like best about Adobe Marketo Engage? Whether you're a start-up business or an established business, Marketo offers various of tools and resources to help you get started. There are different types of reporting that you can set up to get the stats, metrics, and the results you need to measure. Marketo also offers one of the best Community forums that you can find! What do you dislike about Adobe Marketo Engage? Marketo offers great features to provide efficiency, but some ...

"Marketo is a robust tool"

What do you like best about Adobe Marketo Engage? Flexibility of the system to adapt to our needs, connectivity with SFDC and the newest updates to the template tool for landing pages/emails. What do you dislike about Adobe Marketo Engage? It may take some massaging of the system to get it to do exactly what you need. SSL for personalized URLs is wonky and comes at an additional cost. Recommendations to others considering Adobe Marketo Engage: Make sure you spend some time doing a ...

"Marketing Automation Specialist responsible for implementing Marketo at my company the last 1.5+ yrs"

What do you like best about Adobe Marketo Engage? The integration with GoToWebinar. This has made our Webinar Events much smoother and nicer, now that all of our communication can come out of Marketo rather than GoToWebinar. We have set up our entire program and smart lists to send email invites, reminders, follow-ups; it's great to set this up once and then have it perform for a month without any manual action needed. I also like the ability to import Knak templates. This has made our ...

"One stop for all marketers"

What do you like best about Adobe Marketo Engage? The ability to integrate all aspects of marketing into one system. Good interface and user experience is intuitive. What do you dislike about Adobe Marketo Engage? We need better analytics & reporting tools within Marketo. What problems is Adobe Marketo Engage solving and how is that benefiting you? Data capture is seamless through Marketo. Also sales team can have a better insights on what marketing is doing.

"Marketo - The Best Automation Software I've used"

What do you like best about Adobe Marketo Engage? The ease of use of Marketo is incredible. Having looked at multiple automation systems Marketo is the most user friendly, makes sense out of the box. Set up and implementation time was very quick What do you dislike about Adobe Marketo Engage? Sometimes you can be too clever for Marketo - you have to be careful of how complex you are trying to make your flows. Recommendations to others considering Adobe Marketo Engage: Better reporting tools ...

"Marketo makes email automation easy"

What do you like best about Adobe Marketo Engage? We like Marketo because it works well with our existing systems and provides a high level of complex functionality that allows us to build segmented, personalised campaigns. What do you dislike about Adobe Marketo Engage? Sometimes the CSS style sheets can be complex What problems is Adobe Marketo Engage solving and how is that benefiting you? Keeping in touch with our customers

"Great tool with a lot of flexibility"

What do you like best about Adobe Marketo Engage? - The tool is very flexible - Many features can be used in the ways they were not designed as - Future development is aligned with Salesforce What do you dislike about Adobe Marketo Engage? - Lack of a visual, comprehensive look for complex flows - Support can be unhelpful at times - Some features are underdeveloped when delivered What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo has a lot of features that ...

"Marketo Review"

What do you like best about Adobe Marketo Engage? The ease of interface and user experience really highlights the simple start concept and let's even the most novice marketer understand the power of marketing automation. As someone who has worked with Hubspot, Eloqua and even homegrown automation platforms, I really must give it to Marketo for making the most simple to drive super marketing vehicle. What do you dislike about Adobe Marketo Engage? There are some small things that I can be ...

"SMB Marketo Review: A+"

What do you like best about Adobe Marketo Engage? Associate a lead's marketing activity with pipeline value to determine what activity is driving what deals; and indicate what marketing activities are most effective for building pipeline. Support for a variety of marketing program types. Smart lists allow you to easily create workflows and target account program lists for just about anything. SalesForce.com integration is reliable, comprehensive and well-planned. Ease of tracking anonymous ...

"Marketing made easy"

What do you like best about Adobe Marketo Engage? Marketo makes managing your email marketing campaigns easy. Great way to plan, execute, and measure all successes. What do you dislike about Adobe Marketo Engage? It's a little difficult to get set up, some times you'll have to either use Marketo themselves, or find a 3rd party to do it. Recommendations to others considering Adobe Marketo Engage: Take a great look at this solution,and make sure it's compatible with all of the other current ...