Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Great integration with salesforce.com constantly updated and shaping"

What do you like best about Adobe Marketo Engage? Marketo is a platform for both small and big companies, it grows with you and allows you to start simpler then build more complex marketing flows and of course API integration. Large community of users and consultants also assure that you can get answers rather quickly to any issue you may have as you go. Above all the product offering really evolves from release to release, and as a user of Marketo for the past 7 years it's hard to find ...

"Marketo Is the Best Marketing Automation Software Out There"

What do you like best about Adobe Marketo Engage? Marketo is very innovative; they are always coming up with new features/add ons that keep up with the times. Their services are extremely supportive; and the community is top notch. While to the uninformed eye, Marketo has its drawbacks; it is STILL the BEST marketing automation software in the crowded martech universe today. We are able to get emails out within days, as opposed to weeks; we are able to create multiple nurture streams; we ...

"Impact Galore"

What do you like best about Adobe Marketo Engage? We are able to track and measure he sales cycle that impacts our efforts through the marketing cycle. What do you dislike about Adobe Marketo Engage? I wish it were slightly more easy to use. It is so customizable, which is great, but the learning curve is a little longer than my organization needs. What problems is Adobe Marketo Engage solving and how is that benefiting you? We have completely started from scratch in terms of measuring ...

"Marketo: Enterprise-class Marketing Automation for Experts"

What do you like best about Adobe Marketo Engage? What I like most about this product is the ability to do most anything my organization requires. Once you understand the full ins and outs of the system, you can build complex programs that will allow you to market webinars and event, maintain your database, build advanced nurture programs and more. About once a year I look at every other MAP out there and nothing else ends out being as adaptable as Marketo. What do you dislike about Adobe ...

"Marketing Automation and so much more. "

What do you like best about Adobe Marketo Engage? Marketo has allowed me to take our email marketing campaigns to the next level. Allowing us to use simply logic to sort inbound leads into the appropriate marketing programs and drip campaigns. They offer integration with almost every other marketing program we're currently using as well as salesforce. Marketo acts as a hub where all our marketing channels, programs, events, webinars, and campaigns meet and interact with each other. What do ...

"Operationally and Organizationally Powerful"

What do you like best about Adobe Marketo Engage? I love that everything can be organized the way that works for our team. There are very few limits to the way we can set up programs and we are able to customize fields, analytics, etc to tell us whatever it is we need to know. We've used other systems (like HubSpot) and they are not nearly as flexible. I also LOVE the Marketo Community. We've learned a lot from our peers in different discussions. What do you dislike about Adobe Marketo ...

"Must Have Solution"

What do you like best about Adobe Marketo Engage? Besides the user friendliness of the platform, I like the level of support you receive as a Marketo customer. Any time I have called or emailed their support staff they are both helpful and pleasant to work with. I've used two other marketing automation platforms in the past and had poor support experiences, and that is not the case with Marketo. What do you dislike about Adobe Marketo Engage? I used to experience some slowness with running ...

"Marketo makes marketing easy peasy"

What do you like best about Adobe Marketo Engage? Pretty seamless integrations. REST api is fairly open. Decent amounts of documentation out there on it. Very helpful. What do you dislike about Adobe Marketo Engage? Dislike how tedious it can be to leverage advanced logic. Smart lists start to get sluggish if you get to the point of needing to layer on 20 steps of logic. Would like better controls over cleaning up SFDC - Marketo sync fields that had legacy data and are moot. Recommendations ...

"Good tool, but not easy to use"

What do you like best about Adobe Marketo Engage? I have been using Marketo for a couple years now. Marketo lives up to most everything they promise. In regard to engaging with you audience, it really does allow you to have a targeted conversation with your prospects. The behavioral tracking and lead scoring tools are worth the investment alone. What do you dislike about Adobe Marketo Engage? I sent two of my assistants through the $4,000 third party training when we started with Marketo. I ...

"Marketing Automation Specialist "

What do you like best about Adobe Marketo Engage? The ease of use. it is very easy to pick up and use and teach if showing new people. What do you dislike about Adobe Marketo Engage? Just like with any big company if there is a feature or a smaller bug it may take awhile to get it fixed or it may no get fixed or added at all. Recommendations to others considering Adobe Marketo Engage: If you are a small business just starting out i would avoid Marketo. What problems is Adobe Marketo Engage ...