Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Great product -- steady improvements"

What do you like best about Adobe Marketo Engage? Very flexible solution that works for many business needs. Great integration with various other marketing and sales platforms that seamlessly ports data from one platform to another. Marketo has a great breadth of user groups and a good community to fall back on to find innovative ways to solve your marketing problems. What do you dislike about Adobe Marketo Engage? Reporting does not work quick enough. When executing flow, Marketo is slow ...

"Integration"

What do you like best about Adobe Marketo Engage? I like the comprehensive documentation explaining the APIs. Also, custom objects documentation is awesome. What do you dislike about Adobe Marketo Engage? I do not like the format in which custom objects are shown in the lead page. I feel a table format with all custom object records of all types would have been nice to see full set of activities in single view. What problems is Adobe Marketo Engage solving and how is that benefiting ...

"Marketo rocks! "

What do you like best about Adobe Marketo Engage? I love how robust the system is. You can get very complex all while keeping it simple. What do you dislike about Adobe Marketo Engage? Sometimes I have to refresh sfdc when I attribute a campaign. Other auto refresh Recommendations to others considering Adobe Marketo Engage: Have help implementing it is a big task What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead scorings. Website conversion. Identify leads

"Great tool for beginner or advances marketing automation"

What do you like best about Adobe Marketo Engage? Ease of use and ability to share projects with team members. The cloning feature makes replicating a successful campaign very easy and the tokens make it a 1 step process to create new emails, landing pages and nurture flows. I ran many events through WebEx and ON24 and used the syncs. Everything ran smoothly and we were able to track our event registrants, attendees and no shows all in Marketo and then send them triggered emails. What do ...

"Great Tool with Many Capabilites"

What do you like best about Adobe Marketo Engage? I love that you have the ability to create emails, forms and landing pages without having to know how to code, but you still have the ability to customize with custom code. What do you dislike about Adobe Marketo Engage? Basic analytics and reporting aren't very user-friendly. But, Marketo Revenue Cycle Explorer and Email Insights add-ins are becoming my favorite tools to measure program and email performance. What problems is Adobe Marketo ...

"Forms "

What do you like best about Adobe Marketo Engage? Easy navigation and ability to edit pages. What do you dislike about Adobe Marketo Engage? Old clunky UI. Search box pop ups after searching. Landing pages force you to use a subdomain (bad seo practice), rather than a folder. What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead generation.

"Marketo and Salesforce"

What do you like best about Adobe Marketo Engage? Marketo can integrate very easily with most systems. The SFDC integration is great and we just added GoToWebinar and atEvent for lead tracking. I also like that Marketo's interface is easy to use - it takes a little while to come up to speed but when I compare it to other MAP's in the market the setup for programs is much easier to follow and track. What do you dislike about Adobe Marketo Engage? My biggest dislike with Marketo is the ...

"simple, easy to understand and awesome!"

What do you like best about Adobe Marketo Engage? I have been using Marketo since last 10 months and i am really happy with the tool. Although i didn't get any chance to work on other similar tools so i can't compare it with them but fills up my all(almost) requirements. There are lots but thing i really like about Marketo is the latest feature which you have added i.e Email Insight , whcih give me lots of option to breakdown data according to the requirement. Keep it up. Thanks What do you ...

"So far so good."

What do you like best about Adobe Marketo Engage? The way we can organize our mailing with Marketo. What do you dislike about Adobe Marketo Engage? The complexity and the lack of documentation about the administration of the tool. We have to count about others experience more than on the official documentation. Recommendations to others considering Adobe Marketo Engage: Make sure you have a web designer/Integrator to customize your landing pages and email. What problems is Adobe Marketo ...

"It's done well for us"

What do you like best about Adobe Marketo Engage? There's a lot to like - solid marketing automation tool. I like the community, support team and the product documentation. I like the setup of the channel programs, lead scoring programs, backbone of the foldering system and automated workflows. What do you dislike about Adobe Marketo Engage? Even though I like this system, there's a lot I don't like too. Sometimes we can't pin down where something faulted between Marketo and Salesforce and ...