Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Powerful Marketing Automation Tool"

What do you like best about Adobe Marketo Engage? sync with SFDC, event tracking, lead scoring, drip email campaigns What do you dislike about Adobe Marketo Engage? customer service - responses are slow and skewed towards customers with more expensive solutions What problems is Adobe Marketo Engage solving and how is that benefiting you? Ability to get emails out to the correct audience and present a unified brand look

"Great Tool for Excellent Personalization"

What do you like best about Adobe Marketo Engage? The best part about Marketo is the ability to create extremely targeted list pulls for paid marketing campaigns that not only allow us to create a perfect audience but also allows us to highly optimize our ads per the users persona. This ultimately creates a highly optimized and personalized user experience for both our current clients and also prospects. What do you dislike about Adobe Marketo Engage? The only dislike I have is the lack of ...

"Great Tool for Excellent Personalization"

What do you like best about Adobe Marketo Engage? The best part about Marketo is the ability to create extremely targeted list pulls for paid marketing campaigns that not only allow us to create a perfect audience but also allows us to highly optimize our ads per the users persona. This ultimately creates a highly optimized and personalized user experience for both our current clients and also prospects. What do you dislike about Adobe Marketo Engage? The only dislike I have is the lack of ...

"Great Product"

What do you like best about Adobe Marketo Engage? Ease of use, good data, nice visuals, it has a great connection with Microsoft Dynamics. What do you dislike about Adobe Marketo Engage? Time connections, too much information, intervals could be more diverse. What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead Scoring, qualifying leads.

"The possibilities are endless with Marketo."

What do you like best about Adobe Marketo Engage? I love that you are able to create marketing programs in many different ways and the reporting and insights that Marketo automatically provides. What do you dislike about Adobe Marketo Engage? That there are some essential fields missing and having to work around them to figure these things out can be cumbersome. At the moment, I can only think of the date for when somebody filled out a form. There is no automatic way to get that ...

"Excellent Integration with SalesForce"

What do you like best about Adobe Marketo Engage? Deep integration with SalesForce -- especially our custom SalesForce objects -- allows us to segment email lists effectively. I can also run reports in Marketo of SalesForce data that combine more than two objects that I can't come close to getting in SalesForce. What do you dislike about Adobe Marketo Engage? Reporting and smart list displays can be very slow at times. What problems is Adobe Marketo Engage solving and how is that benefiting ...

"Great Product, Not Great UI"

What do you like best about Adobe Marketo Engage? Marketo is a robust and once you understand it, easy to use. It was very easy to integrate into our Salesforce instance and get up and running. The support from Marketo has been great, from the support team, my account person and the online self-help articles. There is a great user community that provides answers and advice that helps with the fairly steep learning curve for new users. It's still by far the best available option on the ...

"Amazing Platform!!"

What do you like best about Adobe Marketo Engage? Everything. There are so many different things you can do! This has helped my company in so many ways! I mostly use this program for email automation and it has changed our emails tremendously. What do you dislike about Adobe Marketo Engage? Sometimes it takes a long time to load smart lists and the number of people in the lists. What problems is Adobe Marketo Engage solving and how is that benefiting you? It has helped our business with ...

"Marketo enables us to engage in complex, reactive, and personalized marketing campaigns."

What do you like best about Adobe Marketo Engage? I've found a great deal of success in targeting specific segments of our database to include/exclude in our marketing campaigns through customizable Smart List triggers and filters. Their ability to pull in activity, inactivity, Object relationships, and Lead History has allowed our business to engage in much more sophisticated campaigns. What do you dislike about Adobe Marketo Engage? Marketo Lead and Opportunity record updates allow us to ...

"Amazing Platform!!"

What do you like best about Adobe Marketo Engage? Everything. There are so many different things you can do! This has helped my company in so many ways! I mostly use this program for email automation and it has changed our emails tremendously. What do you dislike about Adobe Marketo Engage? Sometimes it takes a long time to load smart lists and the number of people in the lists. What problems is Adobe Marketo Engage solving and how is that benefiting you? It has helped our business with ...