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9.5

SpotScore

Marketo

Marketo Reviews in November 2026: User Ratings, Pros & Cons

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4.16

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Marketo Reviews & Ratings

4.16

Very Good

Based on 2121 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 1611-1620 out of 2430

AS

Amanda S

11/23/16

5 out of 5

"Best Marketing Automation Software in the Industry!"

What do you like best about Adobe Marketo Engage? User-friendly design, online user community, and integration abilities. What do you dislike about Adobe Marketo Engage? Performance is sometimes slow during peak hours Recommendations to others considering Adobe Marketo Engage: Marketo is a sophisticated platform with a lot to offer - it can be overwhelming at first. Take advantage of the training that is available to you, and get involved in the community to chat with other people who are ...

Read more

SH

Sarah H

11/22/16

5 out of 5

"Success with Marketo"

What do you like best about Adobe Marketo Engage? Ease of use, we also get emails from Market to my team when a client visits our site. What do you dislike about Adobe Marketo Engage? Sometimes innour crm it will cause our system to update information automatically. ie emails, names etc. Recommendations to others considering Adobe Marketo Engage: Maybe better integration with companies crm or databases. What problems is Adobe Marketo Engage solving and how is that benefiting you? It helps ...

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SH

Sarah H

11/22/16

5 out of 5

"Success with Marketo"

What do you like best about Adobe Marketo Engage? Ease of use, we also get emails from Market to my team when a client visits our site. What do you dislike about Adobe Marketo Engage? Sometimes innour crm it will cause our system to update information automatically. ie emails, names etc. Recommendations to others considering Adobe Marketo Engage: Maybe better integration with companies crm or databases. What problems is Adobe Marketo Engage solving and how is that benefiting you? It helps ...

Read more

AB

Amy B

11/17/16

5 out of 5

"Powerful yet limited"

What do you like best about Adobe Marketo Engage? Great Graphic Interface Design and Brand and the integration with SFDC, easy smart list building with advanced logic. Segment,Snippet and dynamic capability. What do you dislike about Adobe Marketo Engage? Responsive template doesn't allow for much customization and isn't the best on all email platforms. Disappointed that there is an extra charge for testing tool Disappointed with email insights limits Once you create a template you can not ...

Read more

AB

Amy B

11/17/16

5 out of 5

"Powerful yet limited"

What do you like best about Adobe Marketo Engage? Great Graphic Interface Design and Brand and the integration with SFDC, easy smart list building with advanced logic. Segment,Snippet and dynamic capability. What do you dislike about Adobe Marketo Engage? Responsive template doesn't allow for much customization and isn't the best on all email platforms. Disappointed that there is an extra charge for testing tool Disappointed with email insights limits Once you create a template you can not ...

Read more

JM

Johnathan M

11/16/16

5 out of 5

"The next level of marketing"

What do you like best about Adobe Marketo Engage? What I like best about Marketo is how valuable it is for efficiency in workflows. So much that I had to do before Marketo was tedious and painful, with Marketo something that was brutal on other platforms takes seconds. I also enjoy the power of the smart lists and flow steps in terms of crafting campaigns, it opens up a whole new world of options and nuance for marketing campaigns. With Marketo, it's not so much as often a matter of "Can we ...

Read more

MH

Mitchell H

11/16/16

4.5 out of 5

"Truly Powerful"

What do you like best about Adobe Marketo Engage? Smart list functionality and segmentation are strong. You can define anything, and manipulate anything with ease vs. other platforms. Integrations and field management are the easiest to handle compared to Pardot or Eloqua. For me, it was easy to train members of my team on it in a matter of just a couple weeks. Landing page and email, and form asset creation are easier than in Pardot. What do you dislike about Adobe Marketo Engage? The ...

Read more

JM

Johnathan M

11/16/16

5 out of 5

"The next level of marketing"

What do you like best about Adobe Marketo Engage? What I like best about Marketo is how valuable it is for efficiency in workflows. So much that I had to do before Marketo was tedious and painful, with Marketo something that was brutal on other platforms takes seconds. I also enjoy the power of the smart lists and flow steps in terms of crafting campaigns, it opens up a whole new world of options and nuance for marketing campaigns. With Marketo, it's not so much as often a matter of "Can we ...

Read more

BL

Brent L

11/16/16

4 out of 5

"Unbelievably powerful. Somewhat complex."

What do you like best about Adobe Marketo Engage? Marketo has the ability to do almost anything you could need. From marketing automation to web personalization to integrations... it does it all. The integrations Marketo has with tech partners give it the ability to do anything you could ever need. What do you dislike about Adobe Marketo Engage? The account support could be better, especially on the professional services end. If you don't have the expertise in-house, hire an agency. Don't ...

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JM

Jennifer M

11/11/16

4 out of 5

"good experience with marketo"

What do you like best about Adobe Marketo Engage? organization of the database, easy to use What do you dislike about Adobe Marketo Engage? this platform can be confusing to learn at first, especially if you are used to using different platforma What problems is Adobe Marketo Engage solving and how is that benefiting you? database organization, marketo is a platform that makes it easy to identify clients

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].