Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Big Advocate for Marketo"

What do you like best about Adobe Marketo Engage? Marketo offers not only a strong tool but also great community in terms of access to active users who are eager to share their best practices and advice on troubleshooting. They are providing more functionality with each release that adds more value to their offering. What do you dislike about Adobe Marketo Engage? We had issues with using their API. Starting their journey in the B2B world, they are making their ways into B2C world but there ...

"Humble opinion of Marketing Automation Manager"

What do you like best about Adobe Marketo Engage? It’s a great end-to-end solution for (almost) all the marketing needs – creating beautiful landing pages, custom forms, emails, any kind of campaigns and funnels, segmentation and personalization features. Creating behavioral campaigns and funnels is also a strong suite. If you have a power user that knows the platform well, and send him to brainstorm with online marketers – Marketo can increase the numbers of MQLs and shorten the time to ...

"Review Marketo 2016"

What do you like best about Adobe Marketo Engage? - Powerful tool with a multitude of options in Lead Management - Great documenations, ebooks, webinars ... What do you dislike about Adobe Marketo Engage? You need a lot of training to understand everything What problems is Adobe Marketo Engage solving and how is that benefiting you? Generate leads Implement necessary marketing processes on Marketo

"Humble opinion of Marketing Automation Manager"

What do you like best about Adobe Marketo Engage? It’s a great end-to-end solution for (almost) all the marketing needs – creating beautiful landing pages, custom forms, emails, any kind of campaigns and funnels, segmentation and personalization features. Creating behavioral campaigns and funnels is also a strong suite. If you have a power user that knows the platform well, and send him to brainstorm with online marketers – Marketo can increase the numbers of MQLs and shorten the time to ...

"Marketo rocks"

What do you like best about Adobe Marketo Engage? I like that we can easily filter on specific target groups and deliver the content for the right potential customer at exactly the right time. Driving up user experience is our goal and we love that marketo helps us reaching our goals. What do you dislike about Adobe Marketo Engage? Its sometimes a little slow to use and takes some time until everything is loaded and ready to go. What problems is Adobe Marketo Engage solving and how is that ...

"Great marketing automation tool with only a few inconveniences"

What do you like best about Adobe Marketo Engage? I've been using Marketo for a couple of years now and particularly like the tool's ongoing evolution (for the better). With the recent addition of Account Based Marketing, Marketo has added a ton of value for my organization and has made my life as a marketing manager so much easier. I like how straightforward the setting up of smart campaigns is and the same holds true for the creation of smart lists. The concept of engagement streams has ...

"Great tool with awesome team in the background"

What do you like best about Adobe Marketo Engage? whole structure given by the system providing a solid base for making marketing automated and measurable What do you dislike about Adobe Marketo Engage? inflexibility of email editor (but this seems to have been addressed now) Recommendations to others considering Adobe Marketo Engage: use the tool and stretch it to its limited (and beyond) there is so much the system can do for you if you allow yourself to find a bit of time for it in the ...

"Wonderful marketing tool, lacks holistic analytics"

What do you like best about Adobe Marketo Engage? Ease of use - outlined like a marketer What do you dislike about Adobe Marketo Engage? account based analytic profiling and drill down into basic reporting What problems is Adobe Marketo Engage solving and how is that benefiting you? Data hygiene is an issue for us and understanding where that truly lies.

"Marketo - a Fantastic Beast"

What do you like best about Adobe Marketo Engage? The support chat, the mentoring sessions, the material (product docs), the community (tons of knowledge shared). Can build pretty sophisticated nurture programs. Sandbox. Audit trail lets you track changes made. What do you dislike about Adobe Marketo Engage? It is a bit slow when trying to query data. Reports are slow to load. Can't create picklist fields. What problems is Adobe Marketo Engage solving and how is that benefiting you? We have ...

"Best Marketing Automation Software in the Industry!"

What do you like best about Adobe Marketo Engage? User-friendly design, online user community, and integration abilities. What do you dislike about Adobe Marketo Engage? Performance is sometimes slow during peak hours Recommendations to others considering Adobe Marketo Engage: Marketo is a sophisticated platform with a lot to offer - it can be overwhelming at first. Take advantage of the training that is available to you, and get involved in the community to chat with other people who are ...