Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Configurability is a double-edged sword!"

What do you like best about Adobe Marketo Engage? Configurability and lead nurturing! You can build Marketo in any way you need it to operate. Also, if you have the content, launching automated lead nurturing is relatively easy for how powerful the system is. What do you dislike about Adobe Marketo Engage? Steep learning curve - this is the downside to having such large degree of configurability. First time users should work with a partner to launch your system. Users will get the most out ...

"Excellent marketing automation software"

What do you like best about Adobe Marketo Engage? There's definitely a learning curve when implementing marketing automation software, but I can truly say that implementing Marketo was the catalyst to dramatically improving our marketing team. What do you dislike about Adobe Marketo Engage? It was hard to get started... A lot of upfront work, but it's been worth it in the long run. Recommendations to others considering Adobe Marketo Engage: Marketo, Pardot & Eloqua are really similar in ...

"Gets the job done"

What do you like best about Adobe Marketo Engage? Flexibility and easy to use. Great segmentation and nurturing capabilities. Tons of integrations with other products. I have been a power user for a number of years and it really allows you to do a lot more with less resources, turn around campaigns quickly and the reporting capabilities make weekly reporting on lead growth and conversion activities much easier than how I used to do it in SFDC by itself. Program success tracking is great for ...

"Centralized Automation is a HUGE benefit"

What do you like best about Adobe Marketo Engage? I love that Marketo allows our entire team to collaborate on projects together, in the same place. This is a huge benefit to make sure that everything has been tested and vetted by all essential team leaders. I LOVE the simplicity for creating new landing pages. This allows users, with no coding experience, to build quality landing pages with ease. What do you dislike about Adobe Marketo Engage? The platform can be overwhelming when first ...

"Relyable Platform With Rich Functionality"

What do you like best about Adobe Marketo Engage? Marketo covers all key components of digital marketing; provides flexibility and deep functionality that allows building effective and complex systems, streamlining marketing processes, aligning marketing and sales. My favorite features are: engagement programs, lead lifecycle, Marketo Sales Insight. I would also notice intuitiveness, it is easy to learn and start doing basic functions; while plenty of educational materials and user ...

"Marketing ROI at its finest"

What do you like best about Adobe Marketo Engage? We've done more with Marketo in 9 months than we did with Eloqua in over two years. The synch with SFDC is simple to implement and very robust. ROI is very straightforward, we see the return on each program we initiate from MQLs coming in to pipeline add and revenue won. What do you dislike about Adobe Marketo Engage? Portability between instances - it's getting better but it is difficult if you are trying to use a dev/test/prod environment ...

"Marketing ROI at its finest"

What do you like best about Adobe Marketo Engage? We've done more with Marketo in 9 months than we did with Eloqua in over two years. The synch with SFDC is simple to implement and very robust. ROI is very straightforward, we see the return on each program we initiate from MQLs coming in to pipeline add and revenue won. What do you dislike about Adobe Marketo Engage? Portability between instances - it's getting better but it is difficult if you are trying to use a dev/test/prod environment ...

"Robust Platform"

What do you like best about Adobe Marketo Engage? All of the different features and the overall functionality. I previously used Act-On and while that was easy to use. I feel like Marketo has a lot more ability to do many different things. The flexibility of pulling so many different kinds of lists based on criteria is awesome. I previously was used to one list that would update, but there was no flexibility in choosing only part of that list so I found Marketo to be great from that ...

"Robust Platform"

What do you like best about Adobe Marketo Engage? All of the different features and the overall functionality. I previously used Act-On and while that was easy to use. I feel like Marketo has a lot more ability to do many different things. The flexibility of pulling so many different kinds of lists based on criteria is awesome. I previously was used to one list that would update, but there was no flexibility in choosing only part of that list so I found Marketo to be great from that ...

"Big Advocate for Marketo"

What do you like best about Adobe Marketo Engage? Marketo offers not only a strong tool but also great community in terms of access to active users who are eager to share their best practices and advice on troubleshooting. They are providing more functionality with each release that adds more value to their offering. What do you dislike about Adobe Marketo Engage? We had issues with using their API. Starting their journey in the B2B world, they are making their ways into B2C world but there ...