Marketo Reviews in November 2026: User Ratings, Pros & Cons

"Excellent tool for managing your lead database and marketing campaigns"

What do you like best about Adobe Marketo Engage? The user interface is very user friendly and easily navigable. The community section is also very helpful for education and problem research. What do you dislike about Adobe Marketo Engage? Processing times within a mature instance can be very slow Recommendations to others considering Adobe Marketo Engage: Invest time in a single admin to learn the tool. They will be an invaluable member to the team What problems is Adobe Marketo Engage ...

"Great Overall Platform"

What do you like best about Adobe Marketo Engage? Ease of use and continuous product development What do you dislike about Adobe Marketo Engage? Sometime the cost can get pretty pricey based on database size Recommendations to others considering Adobe Marketo Engage: Great overall platform What problems is Adobe Marketo Engage solving and how is that benefiting you? Email communication with our target audience and nurturing ability

"love/hate relationship with Marketo"

What do you like best about Adobe Marketo Engage? Its a learning curve. The more you use it the more you learn about new capabilities, etc. The email marketing and reporting features are pretty easy to use. The community is great for posting questions and getting feedback/solutions pretty quickly. What do you dislike about Adobe Marketo Engage? It's not always reliable, syncs can take long and there are many small features missing that would save a lot of time. What problems is Adobe ...

"Great marketing automation tool"

What do you like best about Adobe Marketo Engage? Rich feature set, easy to use, great support What do you dislike about Adobe Marketo Engage? It may become too complex if you're not careful in your usage What problems is Adobe Marketo Engage solving and how is that benefiting you? Nurturing, identify qualified leads, scoring

"Extremely powerful platform, with a steep learning curve"

What do you like best about Adobe Marketo Engage? Incredible ability to segment and provide personalized content to very specific people at the right time. Great tie in to Salesforce to provide insight to the sales team and use the information they gather to further refine the lead lifecycle and targeting. What do you dislike about Adobe Marketo Engage? Steep learning curve, it takes at least 6 months of constant use until you are able to fully understand and take advantage of the ...

"Marketo review from a MCE for the past 2 years"

What do you like best about Adobe Marketo Engage? I like the tight integration between Marketo and Salesforce. Marketo is a very robust MAP and it has a lot of capabilities to help both the marketing team and the sales team. What do you dislike about Adobe Marketo Engage? I would love to have an out of box database health report that I'm able to see the percentage of field completion for at least the normal basic fields. I do like being able to see the percentage of marketable but i would ...

"Marketo, a shortlist contender"

What do you like best about Adobe Marketo Engage? Compared to some other Marketing Automation Tools Marketo is very user friendly to use. It has a clear and fast loading interface. Marketo does not over complicate the creation of assets and provides sufficient customization within the standard offering. You can start using Marketo from day one and further develop and innovate your marketing machine in the days after. What do you dislike about Adobe Marketo Engage? Campaign Setup - I have ...

"Marketo is helping us streamline and automate our lead generation and follow up"

What do you like best about Adobe Marketo Engage? I like the clean user interface and ability to easily add wait steps and pull in Salesforce campaigns. I'm starting to get a handle on reporting and determining how and what we want to track and report so that we're providing the best data to our sales team and learning from past campaign successes and challenges. What do you dislike about Adobe Marketo Engage? It has been a bit of a steep learning curve to get us up and running, but I think ...

"Can't imagine marketing without it"

What do you like best about Adobe Marketo Engage? After short stints with Pardot and Hubspot, I can't imagine using anything else but Marketo. Great UI, easy to use and support has always been helpful. I feel like Marketo let's me do the work of an entire team just by myself, scheduling campaigns is easy, seamless integration with webinar partners, email analytics are great, and my sales team loves the web activity reports! What do you dislike about Adobe Marketo Engage? The false positives ...

"I would struggle to do my job without it"

What do you like best about Adobe Marketo Engage? Once you get over the learning curve the interface is logically laid out and easy to use and their customer support when issues occur tends to be top notch. The event management side of things in particular makes managing pre and post event communication (plus any follow up marketing to no shows) much simpler. In addition to using engagement campaigns for leads we've also found it makes on-boarding for both new staff and and clients more ...