Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Marketo is one of the better automation systems "

What do you like best about Adobe Marketo Engage? Marketo is a powerful marketing automation platform that allows the user to easily build whole campaigns across email, landing pages and workflows. It's powerful and yet easy to use. What do you dislike about Adobe Marketo Engage? Marketo really missed the boat on realizing the importance of ABM and content to the marketing profession. Their ABM offer is overpriced and lacks full feature functionality. What problems is Adobe Marketo Engage ...

"Marketo marketing manager end-user"

What do you like best about Adobe Marketo Engage? It has a lot of functionality that you're able to use out of the box. It's generally fairly easy to navigate through the system and start using right away. Once templates are set-up, it's easy to reuse and resending existing emails. What do you dislike about Adobe Marketo Engage? The folder/hierarchy organization method for programs seems a bit dated; although I cannot think of a better way to improve it, there must be a better way. It gets ...

"Satisfied with Marketo"

What do you like best about Adobe Marketo Engage? Contact nurturing capability after two years. What do you dislike about Adobe Marketo Engage? Expensive to scale number of contacts, especially for large number of contacts Recommendations to others considering Adobe Marketo Engage: Watch and forecast total cost of ownership What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead generation

"The possibilities are endless - but easy to not follow best practices"

What do you like best about Adobe Marketo Engage? I really like the customizability and limitless potential in being able to handle everything creative and seamlessly feed it into your sales funnel (through lead scoring, dynamic content, lead lifecycle and engagement metrics). I love the email editor, engagement streams, dynamic content. I love the user friendly UI. What do you dislike about Adobe Marketo Engage? I really wish there was a way to revert changes. Especially on massive data ...

"Marketo"

What do you like best about Adobe Marketo Engage? - Triggered Communication - Social and Mobile Integration - Lead Scoring Capabilities What do you dislike about Adobe Marketo Engage? -Customer Service/Support and the in-platform analytics need work. Recommendations to others considering Adobe Marketo Engage: Improve Customer Service and Support. It's awful. What problems is Adobe Marketo Engage solving and how is that benefiting you? -Meeting most of our design, email and landing age needs ...

"The best B2B Marketing Automation Platform by a mile"

What do you like best about Adobe Marketo Engage? Ease of use combined with powerful capabilities. New Account-Based Marketing module is a must for any B2B company focused on acquiring net new target accounts or expanding customer engagement and cross-sell/upsell. What do you dislike about Adobe Marketo Engage? Technical support at the lower levels is both slow and the technicians do. It have deep enough product knowledge. I suspect the continued success of the platform has meant they ...

"Completely changed how we view marketing automation."

What do you like best about Adobe Marketo Engage? What I like best about Marketo is that I rarely feel held back because of a lack of features. What typically slows me down, is that I simply don't know the platform well enough yet. What do you dislike about Adobe Marketo Engage? The UI/Ux takes a long time to get used to. It's not very intuitive and can be difficult to navigate depending on what feature you're wanting to use. Recommendations to others considering Adobe Marketo Engage: Make ...

"10/10 would recommend"

What do you like best about Adobe Marketo Engage? Ease of use and set up, highly intuitive. What do you dislike about Adobe Marketo Engage? Landing pages and form builder could use improvements and the cost is not SMB friendly. What problems is Adobe Marketo Engage solving and how is that benefiting you? Automate marketing activities and manage customer lifecycle.

"You get what you put in..."

What do you like best about Adobe Marketo Engage? I appreciate the community and support forums that surround Marketo! I would be lost in learning without them. What do you dislike about Adobe Marketo Engage? Sometimes things can be a little more cumbersome than necessary, but again, forums really help! What problems is Adobe Marketo Engage solving and how is that benefiting you? I primarily use the system to support our marketing and sales team. We pull stats from email campaigns regarding ...

"Strong Nurture"

What do you like best about Adobe Marketo Engage? Nurture programs are flexible and intuitive. Also contain analytics that are insightful. What do you dislike about Adobe Marketo Engage? Complicated and very expensive to get support . Recommendations to others considering Adobe Marketo Engage: Great for workflows and especially nurture campaigns. What problems is Adobe Marketo Engage solving and how is that benefiting you? Allows us to utilize assets and draw prospects more deeply into the ...