Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Great tool for inbound and marketing"

What do you like best about Adobe Marketo Engage? Integration within Salesforce, plenty of reports and automatic templates available. What do you dislike about Adobe Marketo Engage? Could be a better pricing point but honestly not that bad. Recommendations to others considering Adobe Marketo Engage: Great tool. What problems is Adobe Marketo Engage solving and how is that benefiting you? Automating marketing, content, templates and pre-prepared trial engagement emails.

"Powerful marketing automation"

What do you like best about Adobe Marketo Engage? Manage all your mktg interactions through a single platform. What do you dislike about Adobe Marketo Engage? It works like it's supposed to. No major negatives. What problems is Adobe Marketo Engage solving and how is that benefiting you? Tracking marketing offers: marketing campaign management.

"If it's the right fit"

What do you like best about Adobe Marketo Engage? The lead management capability is great if you have SFDC What do you dislike about Adobe Marketo Engage? The email design studio could be more user friendly, the calendar isn't that useful. Recommendations to others considering Adobe Marketo Engage: If you have SFDC or Microsoft Dynamics CRM, Marketo is the way to go. What problems is Adobe Marketo Engage solving and how is that benefiting you? You can design automated campaigns to react to ...

"Marketo Experience"

What do you like best about Adobe Marketo Engage? The possibilities are essentially endless. There is not much you cannot do with Marketo, Email marketing, landing page creation, great analytics and lots more. The ability to integrate with other programs is key, and has allowed us to really dive deep into our programs and see where we can make improvements and serve our customers better. What do you dislike about Adobe Marketo Engage? It can take quite a bit of time to run certain programs. ...

Great product

Marketo has great functionality and email deliverability. It's a little pricey, but competitive in the marketing automation space.

" A solid holistic tool for marketers"

What do you like best about Adobe Marketo Engage? Marketo can take a little bit of getting used to, but once you get into the groove and understand each area's specific use, it's incredibly easy to set up programs and campaigns. Your mileage may vary depending on what your focus is, but for the most part, typical marketing activities like segmenting, emailing, lead scoring, and landing page creation are very straightforward. What do you dislike about Adobe Marketo Engage? Reporting is a ...

"Marketo is a create tool to deploy pretty much engagement campaign you can think of."

What do you like best about Adobe Marketo Engage? The open campaign structure, if you can think of it, you can pretty much do it. What do you dislike about Adobe Marketo Engage? Which that they had SFDC Accounts as an object that you can report on, they don't. Recommendations to others considering Adobe Marketo Engage: Marketo is a powerful tool for the full cycle of your marketing efforts. What problems is Adobe Marketo Engage solving and how is that benefiting you? They've solved our ...

" Marketo"

What do you like best about Adobe Marketo Engage? I really like the reporting features in Marketo and the ability to integrate it on the back end with your CRM. What do you dislike about Adobe Marketo Engage? I found Marketo to have a very high learning curve. Compared to the other marketing automation softwares out there, it is not user friendly. Once I hired a consultant to do more training with me I was able to use Marketo to its full potential. Without that consultant I would have been ...

"Powerful, but rough learning curve"

What do you like best about Adobe Marketo Engage? Powerful analytics are available down to the customer level. Great integrations with our existing software. Once our instance was finally set up, we were able to use it across departments. What do you dislike about Adobe Marketo Engage? Hard learning curve; we had to hire a consultant to help set up our instance and walk us through the functionality. Not intuitive. Expensive. It is very hard to use out of the box, and all of the extra ...

" Marketo"

What do you like best about Adobe Marketo Engage? I really like the reporting features in Marketo and the ability to integrate it on the back end with your CRM. What do you dislike about Adobe Marketo Engage? I found Marketo to have a very high learning curve. Compared to the other marketing automation softwares out there, it is not user friendly. Once I hired a consultant to do more training with me I was able to use Marketo to its full potential. Without that consultant I would have been ...