Marketo Reviews in July 2026: User Ratings, Pros & Cons

"So many capabilities, but a bit hard to learn"

What do you like best about Adobe Marketo Engage? You can do almost anything you could ever want to do in Marketo. The ability to gather leads, attribute them appropriate, run ROI reports, use real time personalization, etc is incredible, and you can customize each step to the smallest detail. What do you dislike about Adobe Marketo Engage? The number of things you can do can sometimes get overwhelming, and it makes doing simple things more complicated than necessary. This is on purpose, as ...

"New to Marketo "

What do you like best about Adobe Marketo Engage? I am new to Marketo but my initial thoughts are that I really like the separation between the marketing operations and the design elements. What do you dislike about Adobe Marketo Engage? At times it seems like having a program to do anything seems over kill. Why can't I just upload my contacts into the lead database in stead of creating a whole program just to add them into Marketo. What problems is Adobe Marketo Engage solving and how is ...

"If everyone used Marketo, the world would be a better place"

What do you like best about Adobe Marketo Engage? Easy to use, intuitive, all in one platform. What do you dislike about Adobe Marketo Engage? there is nothing I do not like about Marketo. Recommendations to others considering Adobe Marketo Engage: You will NOT be disappointed. What problems is Adobe Marketo Engage solving and how is that benefiting you? single view of each subscriber; Marketo allows just that!

"Marketo and its customer service"

What do you like best about Adobe Marketo Engage? What I liked best about it was that its a product that is well known so everyone was familiar with how to use it as well as customs whose campaigns we were promoting. What do you dislike about Adobe Marketo Engage? What I mainly disliked was their customer service or the absence of it. I always had to email or call a general line to be placed on hold for an extended period of time. What problems is Adobe Marketo Engage solving and how is ...

"Best in Class"

What do you like best about Adobe Marketo Engage? Marketo is the best in class solution for Marketing Automation. Whether you are B2B or B2C Marketo has all of your needs covered. An easy to use and understand platform for the simple email marketer but, a powerful, all around, automation system for the data hound and operations expert. Their new email templates are cutting edge and they have gone above and beyond on making the user experience easy. What do you dislike about Adobe Marketo ...

"Great marketing automation platform"

What do you like best about Adobe Marketo Engage? Ability to build out any solution to meet your custom needs What do you dislike about Adobe Marketo Engage? Can be a bit complex, but it's a good thing as that's what the system was designed for. If you want simple, go to hubspot. Recommendations to others considering Adobe Marketo Engage: Great if you need complicated marketing systems condensed What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation

"Worth the learning curve"

What do you like best about Adobe Marketo Engage? Once Marketo is set up and working, it is great for smaller teams to manage huge campaigns and volumes of content. It is also great for newer employees or interns to spend time filling out forms that normally take a lot of time and are tedious so they can get familiar with marketing ops. What do you dislike about Adobe Marketo Engage? It's difficult to learn! At least one person on a team really needs to know what they're doing for the rest ...

"Marketo is a powerful email marketing tool"

What do you like best about Adobe Marketo Engage? Marketo is a one stop platform that provides you with customizable email templates, advanced analytics, and advanced nurture campaign capabilities. What do you dislike about Adobe Marketo Engage? New email templates are great but there isn't a lot of flexibility, you only have access to email sections (modules) for each template and can't pull from different templates. Also the timing capabilities for nurture campaigns could be more ...

"Super powerful and great insights, but complex and not easy to use"

What do you like best about Adobe Marketo Engage? I like the integration with Salesforce and the campaign analytics. I like the ability to create landing pages and track campaign results by different promotion channels. What do you dislike about Adobe Marketo Engage? Extremely complex... "think like Marketo" Recommendations to others considering Adobe Marketo Engage: At this point, you definitely want to have someone on your team Marketo certified. I am typically a self-taught power user of ...

"Marketo has been an exceptional resource in helping my clients set and reach their ROI goals."

What do you like best about Adobe Marketo Engage? Marketo is very user intuitive and offers a plethora of features for those who take the time to explore the platform. What do you dislike about Adobe Marketo Engage? There are times when I feel that setting up some reports may prove to be challenging for the average user, but thankfully a good amount of the analytic information is very readily available. Recommendations to others considering Adobe Marketo Engage: Marketo will change the way ...