Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Great mid-range marketing automation tool"

What do you like best about Adobe Marketo Engage? There are two things that stand out to me about Marketo. One is their support and community center. Marketo has a great customer support team that you can call pretty much any time of the day and walk you through the issues you're having. There is also a very active community of Marketo users helping one another with campaigns and technical issues. You can type any question or concerns you're having and people within the community will help ...

"Email Marketing Well Organized"

What do you like best about Adobe Marketo Engage? I like how it is very easy to find old emails that in other Marketing automation software tools would get lost. What do you dislike about Adobe Marketo Engage? I don't like how the approval system works. It is very annoying how I have to go back and approve each email after I make edits. What problems is Adobe Marketo Engage solving and how is that benefiting you? It makes it easy to track the success of our email marketing campaigns.

"Marketo Review"

What do you like best about Adobe Marketo Engage? The ability to track emails and when they have been opened or forwarded What do you dislike about Adobe Marketo Engage? The UI is a little tough to navigate and needs some training to be able to leverage the best. What problems is Adobe Marketo Engage solving and how is that benefiting you? When emails are being opened, it gives you knowledge into the buying process I never had before

"Market-NO"

What do you like best about Adobe Marketo Engage? Large scale nurture, marketing automation tools, with built in lead scoring capabilities are likely wonderful for large enterprise organizations that have multiple product lines, geographies, segmentations and target markets. What do you dislike about Adobe Marketo Engage? The tool is not intuitive. General email send is a pain in the butt, and far more overcomplicated than it needs to be. Recommendations to others considering Adobe Marketo ...

"Powerful and Extremely Useful, but Hard to Get Setup"

What do you like best about Adobe Marketo Engage? Marketo is a beast of a platform. There is about a million different projects you could get moving in this product, so focusing on certain projects to start is extremely important. I love the ease of use once you learn the basics of the interface and how to setup smartlists/etc. What do you dislike about Adobe Marketo Engage? The outdated UI look and feel. Marketo is a flashy brand, but once you get inside the platform the UI is somewhat ...

"Marketo continues to grow"

What do you like best about Adobe Marketo Engage? I've been using Marketo for several years now, and I'm excited to see how much they've grown. They continue to release features that helps me in all aspect of email marketing from executing an email deployment to email reporting. The use of tokens is a huge plus for me as it allows me to double dip off one email creative to send to hundreds of people. Segmentation is also a plus factor here which allows me to target audience by demographics ...

"Powerful at a Cost"

What do you like best about Adobe Marketo Engage? Flexibility is amazing, but dangerous. If everything is set up correctly and you have the product skills it is very powerful and allows you to create very specific campaigns. The sync to SFDC is essential. What do you dislike about Adobe Marketo Engage? Marketo is its own universe. With the right training it is terrific, but it is easy for a campaign or program to go sideways without realizing it. Also, it is challenging to pull in more ...

"Market-NO"

What do you like best about Adobe Marketo Engage? Large scale nurture, marketing automation tools, with built in lead scoring capabilities are likely wonderful for large enterprise organizations that have multiple product lines, geographies, segmentations and target markets. What do you dislike about Adobe Marketo Engage? The tool is not intuitive. General email send is a pain in the butt, and far more overcomplicated than it needs to be. Recommendations to others considering Adobe Marketo ...

"Easy to use and intuitive software"

What do you like best about Adobe Marketo Engage? There is a lot of robust reporting and functionality, but the tool is also easy to use. I lIke the use of smart lists and smart campaigns to help streamline reporting and target audiences. What do you dislike about Adobe Marketo Engage? It can be a bit buggy at times, where reports time out or pages need to be refreshed before they are saved- causing work to be lost. Not sure if this is an issue with Mac or chrome, but I feel I have to ...

"Did comprehensive review of marketing automation software"

What do you like best about Adobe Marketo Engage? Integration with practically everything we currently use or are planning to use in the future What do you dislike about Adobe Marketo Engage? SO many features, kind of head-swimming. The sales process was great and gave us grand illusions of what we COULD accomplish, but reality sinks in and that's going to take a lot of work. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are very new to this so no results, ...