Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Powerful for sure. Overwhelming sometimes. Intuitive, not so much."

What do you like best about Adobe Marketo Engage? The program cloning feature with dynamic tokens - very useful for templated programs where you will need to change specific details throughout all program assets. What do you dislike about Adobe Marketo Engage? The interface and speed to perform tasks Recommendations to others considering Adobe Marketo Engage: Be sure to invest the time and resources up front to set it up right. What problems is Adobe Marketo Engage solving and how is that ...

"The only choice"

What do you like best about Adobe Marketo Engage? I don't know how I lived before the smart campaign! What do you dislike about Adobe Marketo Engage? Often I have to use work arounds that involves extra time. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo provides us with an extra headcount.

"The only choice"

What do you like best about Adobe Marketo Engage? I don't know how I lived before the smart campaign! What do you dislike about Adobe Marketo Engage? Often I have to use work arounds that involves extra time. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo provides us with an extra headcount.

"Powerful Marketing Automation tool"

What do you like best about Adobe Marketo Engage? Marketo is a super powerful marketing automation tool. It provides almost every function that any marketing professional would need: Users can create and automate marketing campaigns, build lead lists, send and automate marketing emails, build lead generation forms, landing pages and more. Marketo offers integrations with dozens of other marketing and CRM tools (e.g. Salesforce) and also provides analytics. What do you dislike about Adobe ...

"My experience with Marketo"

What do you like best about Adobe Marketo Engage? I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is easy to use, quick to setup and an all around good medium level tool. It does everything my company (60 employees) needs. In the past, though I did have to hack it and build work arounds ...

"My experience with Marketo"

What do you like best about Adobe Marketo Engage? I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is easy to use, quick to setup and an all around good medium level tool. It does everything my company (60 employees) needs. In the past, though I did have to hack it and build work arounds ...

"Works great after setup"

What do you like best about Adobe Marketo Engage? It does a great job of tracking our leads. The marketing department has used it for several years now. What do you dislike about Adobe Marketo Engage? The initial setup was fairly difficult with the IT department. This may be true with any software due to Spam policies. What problems is Adobe Marketo Engage solving and how is that benefiting you? We were trying to solve issues with having lead generation and the reporting around it.

"My experience with Marketo"

What do you like best about Adobe Marketo Engage? The support staff is phenomenal. There are quick to answer and questions I have and if they can't answer it right away, they always get back to me with suggestions by the end of day. The community pages are a huge resource for new & experience users. What do you dislike about Adobe Marketo Engage? I am in the email editor a lot and I am not a fan of the text editor side, nothing lines up correctly when sending though Outlook. Recommendations ...

"Revolutionary"

What do you like best about Adobe Marketo Engage? Marketo has completely transformed the landscape of the marketing environment from which I work in for the better. My teams specifically have been able to shift focus from execution to analysis, which on marketing measurement and data architecture teams is HUGE deal. What do you dislike about Adobe Marketo Engage? There are always issues in dealing with a third party data source, but all things considered we are transitioning fairly smoothly ...

"maketo is a very well designed and thorough software for all marketing needs"

What do you like best about Adobe Marketo Engage? how detailed the software is and it categorizes for each person What do you dislike about Adobe Marketo Engage? when scheduling a big amount of emails to send out to people, it takes almost from an hour to 3 hours to be sent out. I remember last time during the big holiday ( memorial day) it took almost 10 hours for emails to be sent out and it wasn't even to that many people. Marketo does have it's glitches so just be aware. We were on the ...