Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Everything You're looking for in an MA tool"

What do you like best about Adobe Marketo Engage? Marketo makes it easy for the user to execute their desired campaigns. They use the same terminology and experience throughout the product that once you learn one part of it it's easy for you to do the rest. What do you dislike about Adobe Marketo Engage? It is difficult to get really in depth analysis on the data base from Marketo. Although you can pull lists to start out, if it has to deal with certain actions/activities done by the lead ...

"Everything You're looking for in an MA tool"

What do you like best about Adobe Marketo Engage? Marketo makes it easy for the user to execute their desired campaigns. They use the same terminology and experience throughout the product that once you learn one part of it it's easy for you to do the rest. What do you dislike about Adobe Marketo Engage? It is difficult to get really in depth analysis on the data base from Marketo. Although you can pull lists to start out, if it has to deal with certain actions/activities done by the lead ...

"Marketo fills almost all our needs"

What do you like best about Adobe Marketo Engage? Marketo allows to automate email campaigns, add lead scoring and update/manage leads in Salesforce. It easy quite intuitive and easy to use. All questions can be answered almost immediately on the Community page or via support. I like the option to be Marketo certified which is broadly recognised among employers. What do you dislike about Adobe Marketo Engage? Marketo is still missing some flexibility when it comes to set up different types ...

"Best marketing automation system in the market by far"

What do you like best about Adobe Marketo Engage? The complexity coupled with flexibility takes any competition off the board. I've been using Marketo for nearly 8 years and watched its evolution over time. They understand where the market is moving and constantly update their platform to point companies in the right direction. What do you dislike about Adobe Marketo Engage? Sometimes when you setup complex systems like Marketo it can have a few side effects. Marketo can slow down for a few ...

"Marketing for Marketo"

What do you like best about Adobe Marketo Engage? I like that the community is versatile and it has great customization. What do you dislike about Adobe Marketo Engage? The program can be slow at times and it took a little while to get down the basics. Recommendations to others considering Adobe Marketo Engage: I recommend this product to anyone getting creative with their marketing and want to reach out to more vendors that way. What problems is Adobe Marketo Engage solving and how is that ...

"Very comprehensive marketing automation tool "

What do you like best about Adobe Marketo Engage? The many features, the capability to have your email tool and your landing pages under one roof with cloning possibilities, the analytics What do you dislike about Adobe Marketo Engage? The tool is not always very user friendly and the support is for advanced users rather than for beginners. If your company only has a very limited Budget to invest in training and external Support I would not recommend this tool. Also, I find the possibility ...

"Very comprehensive marketing automation tool "

What do you like best about Adobe Marketo Engage? The many features, the capability to have your email tool and your landing pages under one roof with cloning possibilities, the analytics What do you dislike about Adobe Marketo Engage? The tool is not always very user friendly and the support is for advanced users rather than for beginners. If your company only has a very limited Budget to invest in training and external Support I would not recommend this tool. Also, I find the possibility ...

"A complex yet intuitive experience"

What do you like best about Adobe Marketo Engage? Marketo's intuitive and seamlessly organized platform provides for a convenient and efficient means of learning the system without being absolutely confused. As a previous beginner with limited experience of marketo, I was pleasantly surprised at how easily navigatable the interface was. What do you dislike about Adobe Marketo Engage? The only complaint I have with the is that it is a quite a lengthy process to integrate the platform with ...

"Very powerful & robust platform, but can be tricky for a 1 man/woman team."

What do you like best about Adobe Marketo Engage? The overall power and capabilities of the platform are great. What do you dislike about Adobe Marketo Engage? The UI is clunky and requires some coding. What problems is Adobe Marketo Engage solving and how is that benefiting you? We're able to create custom communications strategies for prospects and customers based on where they are in the funnel and what actions they take.

"Great platform for experienced marketers"

What do you like best about Adobe Marketo Engage? The level of automation compared to our previous supplier (Dotmailer) is much superior. What do you dislike about Adobe Marketo Engage? The email builder isn't too user friendly and requires a fair level of coding experience. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation has allowed us to send more targeted emails to the correct recipients, boosting engagement levels