Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Eye Opening"

What do you like best about Adobe Marketo Engage? Customization of content and dynamic lists What do you dislike about Adobe Marketo Engage? Current UI is a bitt out of date, but the new update is nice! What problems is Adobe Marketo Engage solving and how is that benefiting you? Pre and POst event communications to bridge Digital and Field efforts.

"Marketing Automation "

What do you like best about Adobe Marketo Engage? The time saved from automating marketing tasks; supporting sales with data driven lead generation; calculating ROI on marketing initiatives. What do you dislike about Adobe Marketo Engage? Our CRM is not a well known CRM and integration has taken longer than expected. What problems is Adobe Marketo Engage solving and how is that benefiting you? creating and revising the customer journey; automating marketing tasks to make us work more ...

"Two year user"

What do you like best about Adobe Marketo Engage? Reporting and analytics tied to my marketing campaigns. What do you dislike about Adobe Marketo Engage? Some of the language used in the software is really nonsensical and can lead to a steeper learning curve than one would experience otherwise. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing.

"Marketing Automation "

What do you like best about Adobe Marketo Engage? The time saved from automating marketing tasks; supporting sales with data driven lead generation; calculating ROI on marketing initiatives. What do you dislike about Adobe Marketo Engage? Our CRM is not a well known CRM and integration has taken longer than expected. What problems is Adobe Marketo Engage solving and how is that benefiting you? creating and revising the customer journey; automating marketing tasks to make us work more ...

"Marketo rocks!"

What do you like best about Adobe Marketo Engage? Integration and confirmation that email was getting through to the clients What do you dislike about Adobe Marketo Engage? Price is high compared to linkedin tool. Recommendations to others considering Adobe Marketo Engage: Great marketing tool for sales professionals. What problems is Adobe Marketo Engage solving and how is that benefiting you? Emails not getting through to potential clients and customers not knowing if they received them ...

"Good Email Platform for Analytics and Segmentation"

What do you like best about Adobe Marketo Engage? Marketo makes it very easy to send emails to specific lists and specific list segments. You can filter people by location, job title, areas of interest, email domain, and more. And, the analytics section is very robust. What do you dislike about Adobe Marketo Engage? Doing the analytics component is complicated and not very intuitive What problems is Adobe Marketo Engage solving and how is that benefiting you? Solving the business problem of ...

"Just scratching the surface of this powerful marketing automation solution"

What do you like best about Adobe Marketo Engage? The interface is very easy to use even when setting up complex programs. There is a logic to how you go about things that follow the flow of most campaign design processes while helping ensure that you are covering all aspects of the campaign needed. It integrates seamlessly with our CRM (Salesforce), which makes the whole experience much easier to use. Workflow rules are both easy to design and easy to execute through the interface by ...

"Tracking, tracking, tracking"

What do you like best about Adobe Marketo Engage? The integration with Salesforce.com, particularly the ability to track e-mail interaction at a granular level. What do you dislike about Adobe Marketo Engage? The pricing model is outdated in that it doesn't take into account your actual marketing database, just your overall database. The integration with operational systems is otherwise great, but falls short here. What problems is Adobe Marketo Engage solving and how is that benefiting ...

"Not user friendly"

What do you like best about Adobe Marketo Engage? Marketo can do a lot of stuff I'm probably not aware it can do. I'm a sales manager with limited interaction with it, but I use it for things like list uploading and mass updating leads. What do you dislike about Adobe Marketo Engage? If you do 1 small, unobvious thing wrong you're screwed... you have to have attention to detail piled onto more attention to detail. It's been more frustrating than easy to use. What problems is Adobe Marketo ...

"Pretty good but could use better UX Design"

What do you like best about Adobe Marketo Engage? I like the multitude of capabilities that Marketo allows for. What do you dislike about Adobe Marketo Engage? The User Experience isn't intuitive - it's clunky and difficult to figure out the workflow. What problems is Adobe Marketo Engage solving and how is that benefiting you? Contacting multiple people at once with SalesForce Integration