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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Are you using Marketo?

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 1501-1510 out of 2430

AU

Anonymous User

04/24/17

4 out of 5

"just learning so far so good"

What do you like best about Adobe Marketo Engage? ease of email programs, done for you email templates What do you dislike about Adobe Marketo Engage? onboarding training...need better training Recommendations to others considering Adobe Marketo Engage: still learning - need more time What problems is Adobe Marketo Engage solving and how is that benefiting you? hopefully more just starting - more engagement, better looking emails, better leads

BH

Brianna H

04/24/17

2.5 out of 5

"Review"

What do you like best about Adobe Marketo Engage? I love RCE because it is so great and helps me run reports What do you dislike about Adobe Marketo Engage? reporting in the campaign section does not allow me to get all the info I'm looking for What problems is Adobe Marketo Engage solving and how is that benefiting you? doing more work with less people

AU

Anonymous User

04/24/17

3.5 out of 5

"Marketing Coordinator"

What do you like best about Adobe Marketo Engage? Customization of programs makes it easy to market to our audience. What do you dislike about Adobe Marketo Engage? Organization is lacking but seems like it might be better with new version. What problems is Adobe Marketo Engage solving and how is that benefiting you? Nurturing to specific audience

AU

Anonymous User

04/24/17

4.5 out of 5

"Eloqua to Marketo. Happier with Marketo."

What do you like best about Adobe Marketo Engage? I like the organization and campaign structure of Marketo better than what Eloqua has to offer. What do you dislike about Adobe Marketo Engage? I dislike how slow Marketo can be at peak hours of the day. That's about it. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are solving the need for easy campaign creation and execution. I've realized the benefits of having campaigns organized well.

AU

Anonymous User

04/24/17

4.5 out of 5

"Comprehensive marketing automation solution "

What do you like best about Adobe Marketo Engage? Marketo allows us to set up numerous and complicated workflow campaigns easily through their software platform. The analytics are user friendly, design elements are streamlined but customizable and insights feeding into Salesforce are helpful for the sales team. What do you dislike about Adobe Marketo Engage? I have not encountered any real issues with the product. We experienced some customer service issues at the outset but Marketo quickly ...

Read more

AU

Anonymous User

04/24/17

4 out of 5

"Good System"

What do you like best about Adobe Marketo Engage? Capabilities, SFDC synchronization, and a nice email templates What do you dislike about Adobe Marketo Engage? Too pricey and capabilities were like trying to build a sandcastle with a bulldoser What problems is Adobe Marketo Engage solving and how is that benefiting you? lead generation

ST

Steven T

04/24/17

4.5 out of 5

"Pretty Awesome"

What do you like best about Adobe Marketo Engage? the user interface and usability - integration with our CRM What do you dislike about Adobe Marketo Engage? the complexity and lack of real-time reporting by channel What problems is Adobe Marketo Engage solving and how is that benefiting you? tracking attribution

ST

Steven T

04/24/17

4.5 out of 5

"Pretty Awesome"

What do you like best about Adobe Marketo Engage? the user interface and usability - integration with our CRM What do you dislike about Adobe Marketo Engage? the complexity and lack of real-time reporting by channel What problems is Adobe Marketo Engage solving and how is that benefiting you? tracking attribution

AU

Anonymous User

04/24/17

4.5 out of 5

"Comprehensive marketing automation solution "

What do you like best about Adobe Marketo Engage? Marketo allows us to set up numerous and complicated workflow campaigns easily through their software platform. The analytics are user friendly, design elements are streamlined but customizable and insights feeding into Salesforce are helpful for the sales team. What do you dislike about Adobe Marketo Engage? I have not encountered any real issues with the product. We experienced some customer service issues at the outset but Marketo quickly ...

Read more

JH

Jonathan H

04/24/17

4.5 out of 5

"Barely scratched the surface..."

What do you like best about Adobe Marketo Engage? I like the ability to use predictive content and web personalization to better target our audience What do you dislike about Adobe Marketo Engage? Nothing towards the software, implementation hasn't been very well managed. Recommendations to others considering Adobe Marketo Engage: Have a clear structure and plan for implementation. Having a basic understanding of program structure and nomenclature will be a huge advantage. What problems is ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].